There is one goal and one foundational purpose in all we do in church communications and that is to make disciples.
Then Jesus came to them and said, "All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age." Matt: 28:18
These verses are our marching orders, what we are supposed to be about as representatives of Jesus here on earth-that seems obvious. The actions required by these verses also seems obvious-go, baptize, teach-with the end result of making disciples.
Why discipleship is essential for the church to survive—and why your communications are essential to develop disciples
What is painfully obvious in America today (and most of North America) is that as a whole, we aren't doing a very good job [Read more...]