Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

Yvon Prehn's Church Communication Blog

The Bible tells us that “out of the abundance of the heart, the mouth speaks, (Luke 6:45)” or as the J.B. Phillips translation puts it “For a man’s words will always express what has been treasured in his heart.”

My goal in these blog entries (actually in all of the ECC Ministry, but particularly here) is to give your heart and mind a biblical viewpoint and foundation in church communications, so that your communications, whatever form they take, will reflect God’s Word and not primarily secular marketing or current cultural views, fears, or attitudes.

I used the word “primarily” quite intentionally in the previous statement because though we learn from secular marketing and contemporary culture, these influences should not be primary in our work. The primary influence on our work is God’s Word. God’s Word informs the Effective Church Communication ministry in our goal, which is to help church communicators create communications that fully fulfill the Great Commission.

Learning from, observing, and sharing other sources, while staying true to a biblical perspective and providing useful commentary is a challenging path to walk. No doubt I will often make mistakes, but to serve you in this way is my goal in these blogs.

Strategy for summer communications, remember visitors, delete hidden jargon, don’t host a money-divided event

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Summer Image
Your church will have visitors this summer, be sure your communications make sense to them.

LINK to FREE Summer Templates is at the end of this article

Looking ahead to planning summer communications, this summer your church will get lots of visitors, some of whom are friends of church members who might not regularly go to church, others may be from the surrounding community, and we can't forget out-of-town visitors. This is a wonderful opportunity to reach out with the gospel and the love of Jesus and here are some strategic tips to help your communications make the most of this opportunity and some strong cautions about what not to do.

Jargon watch

We know we shouldn’t use church jargon terms like justification and sanctification in our church bulletin, web, or social media when we are writing for people visiting our church, but so much of our church jargon we don’t even see. Using acronyms we don't explain, talking about events that we do year after year and assume everyone knows about, insider jokes, assuming people know times and locations—all these things are confusing and unkind to someone visiting. We don't want our language to keep someone with a free night in our city to miss out on an opportunity to learn about Jesus.

[Read more...]

An important reminder for Father’s Day that not all the men in your church are married Dads or Dads at all

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One of the Good Guys Printable from the Bibleverse Shop
A graphic like this is a reminder that all the men in your church can be celebrated on Father's Day, not just the ones who are fortunate enough to be Dads. CLICK on the image for a free download of it.

Similar to the reminders that Mother’s Day can be a very difficult time for women who are not biological Mothers, Father’s Day can be a challenging time for men.

There are two categories that you want to be sensitive to, men without biological children and single fathers, a group often almost completely ignored in the church. First I’ll talk about them and then I'll give you some ideas for how you can positively address this situation.

Remember Single Fathers

When my husband and I led a single adult group, one of the core operating principles of the group is that children were welcome at all events. We often had babysitting or separate activities for the kids, but singles knew they could always show up with their children and they would be welcomed and cared for. And the childcare was free. [Read more...]

Cautions on writing, creating, sharing personally revealing stories AKA testimonies, the possible negative results, and what to do instead

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We all want to share stories, yet we must always be respectful of the person whose story we want to tell and above all, we need to keep primary God's story and God's Word.

Storytelling is very popular currently. Just today I got yet another promotion of a “Learn How to Tell Stories” webinar.

Though storytelling is perennially popular, our Bible is made up of stories, after all, we must also be aware of some cautions when we tell stories—and that’s what this podcast and blog is all about…. The podcast is below and the blog on the same topic follows.

With the current trend of excessive sharing influenced by current media and the public revelations of indiscretions of previous Christian leaders, it seems there is nothing that is off-limits in public discourse.

There truly is no longer shame in what is shared.

The secular news media is one area; the church is another and it's important to set limits for what we share in the church in our written and digital communications and spoken public and digital sharing. This includes written and spoken testimonies and regardless of our reasons for wanting to share them, please consider the following cautions as we do them.

Please consider the following suggestions as both the ignorance of possible consequences of oversharing and the abuse of it can have lasting, though often not intended consequences for the people in our church.

We can never separate the content from the person

Allow me to first share my background on this issue as it comes from years of writing about people in difficult situations when I wrote about people for a number of Christian ministries in Colorado Springs and also was a religion reporter for the Colorado Springs Sun.

When I was a senior editor and writer with Compassion International and progressed to teaching writing and publication creation to other ministries, one thing I was adamant about was that we never, ever show people who were recipients of our ministry from a victim position either in what we wrote about them or how we photographed them.

No pictures of children with flies on their faces, no women beaten and bruised, and no men slumped in a pile of rags. Regardless of their previous need, I felt we should always treat people with honor. [Read more...]

The most important communications you create—answers to staff emails and other requests

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Don't ignore people who email you
When we ignore emails people send to the church staff it can hurt hearts, damage relationships, and certainly, make people less open to communications you send to them.

We want people to respond to what we communicate to them, we want them to show up and participate. Yet, again and again, I hear from those who are challenged emotionally and spiritually because people on the church staff do not respond to emails. Here are some recent ones (identifying details are modified so as not to embarrass any individual or church as we can all be guilty of these things):

"I wanted to sponsor some of the youth group going to camp and it was not an insignificant amount of money. I also had some other things I wanted to give the group and as I went over my email I realized it wasn't clear that a lot of money was involved with the various offers and a few questions I had. However, the youth pastor took days and no response. I recopied it and sent it again with a nice "I'm sorry I bothered, and you may have missed this....." I got an extremely short reply, basically rejecting my offer. I don't think he actually read the email. I am NEVER again going to support this person and my money will go elsewhere.

I had a really important question about an issue that came up with our small group. I emailed the pastor who is supposed to be in charge of all this and still no reply. I'm trying hard not to call and yell. We just had a budget approval time and our church pays people really well and I don't understand why they don't answer emails.

I sent in the requested material so the communications person could add our Sunday School topics to the church weekly email newsletter. No acknowledgment it was received. It wasn't put into the newsletter. I don't know what to do.

I could go on and on with comments from many churches, but all of them have the same question, and concern--"Why does the church staff not answer email?"

Let's look at why this is happening and positive ways to improve the situation. [Read more...]

SEND OUT THOSE POSTCARDS!!! National Study on the importance of Direct Mail confirms the effectiveness of postcards

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Postcards are an effective way to communicate
Even though we have many channels of communication, postcards are still one of the most effective, as this current study shows.

The direct mail and marketing companies, Lob and Comperemedia just sent out some highlights from their 2022 State of Direct Mail: Consumer Insights report. I think it's fair to say that where they list "direct mail" we can substitute the word, "postcard."

Here are their findings:

  • 72% of respondents read direct mail immediately after or on the same day they bring it inside their residence
  • Of the 62% of consumers that have taken action on a direct mail piece, 64% were inspired to take action because of an offer or promotion
  • 45% of consumers say receiving direct mail from a brand feels more important than receiving an email from a brand

Though these companies of course want to sell you their direct mailing services, as church communicators we can learn a lot from them.

Based on these statistics, one of the most successful communications churches can create for outreach is a postcard

As I have reminded church communicators for many years, when a person gets a postcard out of the mail, for the brief seconds that they check it out, you have their complete attention. They cannot help but read the message you have on it.

It is one-on-one communication. [Read more...]