Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

Cautions on writing, creating, sharing personally revealing stories AKA testimonies, the possible negative results, and what to do instead

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We all want to share stories, yet we must always be respectful of the person whose story we want to tell and above all, we need to keep primary God's story and God's Word.

Storytelling is very popular currently. Just today I got yet another promotion of a “Learn How to Tell Stories” webinar.

Though storytelling is perennially popular, our Bible is made up of stories, after all, we must also be aware of some cautions when we tell stories—and that’s what this podcast and blog is all about…. The podcast is below and the blog on the same topic follows.

With the current trend of excessive sharing influenced by current media and the public revelations of indiscretions of previous Christian leaders, it seems there is nothing that is off-limits in public discourse.

There truly is no longer shame in what is shared.

The secular news media is one area; the church is another and it's important to set limits for what we share in the church in our written and digital communications and spoken public and digital sharing. This includes written and spoken testimonies and regardless of our reasons for wanting to share them, please consider the following cautions as we do them.

Please consider the following suggestions as both the ignorance of possible consequences of oversharing and the abuse of it can have lasting, though often not intended consequences for the people in our church.

We can never separate the content from the person

Allow me to first share my background on this issue as it comes from years of writing about people in difficult situations when I wrote about people for a number of Christian ministries in Colorado Springs and also was a religion reporter for the Colorado Springs Sun.

When I was a senior editor and writer with Compassion International and progressed to teaching writing and publication creation to other ministries, one thing I was adamant about was that we never, ever show people who were recipients of our ministry from a victim position either in what we wrote about them or how we photographed them.

No pictures of children with flies on their faces, no women beaten and bruised, and no men slumped in a pile of rags. Regardless of their previous need, I felt we should always treat people with honor. [Read more...]

“You are One of the Great Ones and far more important than you may realize,” an encouragement for all church communicators

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Church Communicators are the GREAT ones in the Kingdom of God
Your work may seem challenging and overwhelming, but church communicators are truly the Great Ones in the Kingdom of God. Heaven will be different because of the work you are doing today.

It's easy to forget the incredible importance of your work with all the hard work it takes to be a church communicator. The devotion below will help you remember.

You are one of the Great Ones and far more important than you may realize

Those who are wise will shine like the brightness of the heavens, and those who lead many to righteousness, like the stars for ever and ever. (Dan. 12:3)

Often when I ask someone who has come to one of my church communication seminars what they do in the church, they often respond by saying something like: “Oh, I’m just the church secretary” or “Oh, I just help work on the church newsletter” and similar self-deprecating statements.

My heart is broken when I hear that because the person who says it (and you may have thought similar things about yourself) has no idea of their true worth. Let me explain what I mean by sharing a story from a scene in C. S. Lewis’ book , The Great Divorce. In this scene the main character is being escorted around heaven. He sees a woman coming toward him magnificently clothed and attended to by a great procession. The book goes on: [Read more...]

Reality of our situation—challenging spiritual warfare

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Devotion #1 for Church Communicators

Do you ever feel like you are fighting a battle when you sit down to do your church communications?

If so, that is a realistic view of your situation because you really are fighting for the kingdom of God!

In this devotion/challenge I want to help you focus on God’s Word, the incredible calling you have to share God’s message of salvation, and to strengthen and encourage you.

Most importantly, I want remind us all that we are involved in spiritual warfare as we create communications that will help fully fulfill the Great Commission.

The reality of our situation—challenging spiritual warfare

And our key verse for it is: 

For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the heavenly realms. Therefore put on the full armor of God, so that when the day of evil comes, you may be able to stand your ground, and after you have done everything, to stand. (Eph. 6:12-13)
Working for the Lord in church communications is hard.

The bottom-line reality is that we are in a war. And in any war, one of the first things the enemy tries is to knock out the communications equipment of their opponent. You aren't just "doing the bulletin" or some other isolated project. You are the communication center for spiritual warfare for your church. When you got into communications work for your church or ministry you entered one of the most intense areas of spiritual warfare raging today. Satan wants to knock you out.

Troubles with hardware, software, and co-workers are to be expected. Especially people problems should be no surprise because Satan is "the accuser of our brothers" (Rev. 12:10) and one of the easiest ways to cripple you in the battle is to get you fighting with your fellow soldiers. Don't let him win; don't take on his job. [Read more...]

Church Halloween Celebrations: why simply having fun and not sinning is not the point of why we do what we do

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Halloween is about more than fun, it's an opportunity to share the gospel
If the reason for your Halloween outreach is only about kids having fun and getting lots of candy, you've missed a great opportunity to share the gospel.

Is having fun what defines a Christian? Is FUN what makes a church even worthwhile? Is fun why we do what we do (whatever it is) in the Christian life?

When you look at many church communications, you'd assume the answer was "yes." A recent scanning of material on the web as I was researching alternative Halloween events overwhelmingly advertised events or promoted activities where the FUN promised is promoted as the primary reason people should attend. Though the focus of this article is on the combination of Halloween communications and the emphasis of FUN (intentional shouting with the all capital letters), the same concerns and cautions apply to our communication of many church outreach events.

How fun becomes the primary motivation for Halloween alternative events

Much of the thinking process behind many of these "Christian" alternatives to Halloween on the web seems to go something like this:

  1. Halloween is evil.
  2. To take part in a traditional secular celebration of Halloween is evil and sinful.
  3. Christians shouldn't do evil and sin.
  4. Instead Christians should have good, clean fun.
  5. Therefore our church will do a fun event for Halloween.
  6. People will see we are Christians by our fun.

I don't have a problem with the list up to #3—much of traditional Halloween celebrations are evil. Maybe not as evil as some timid folks fear, but probably not activities that would fall into the class of edifying Christian activities. Dressing up as demons and witches and glorifying magic is not what Christians ought to be doing. Sending your kids out alone to beg for candy in most areas today isn't safe. But the alternative to fighting evil or working to fulfill the Great Commission is not to simply have safe fun. [Read more...]

PODCAST: Make it OK for visitors to reject Jesus at Easter

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If you have done a good job at outreach and you have lots of unchurched visitors on Easter, make it easy for them to connect and continue to answer questions.

What are your expectations for Easter at your church? Especially for those that are visiting for the first time and who may be totally unfamiliar with the Christian faith?

In answer to that question, I'd like to propose that you Make it OK for visitors to reject Jesus at your Easter Service and in our podcast today I'll tell you why.

Before you consign this podcast and the blog that goes with it to me being a total heretic who thinks  "everybody gets saved in the end, no matter who or what they believe in" —be assured nothing could be further from my intention. I take very seriously the truth that if people do not have a saving relationship with Jesus Christ (and only Jesus Christ, no other savior) they will spend eternity in endless suffering separated from God. That's why I want to share 5 reasons why you need to make it OK for visitors to reject Jesus at Easter.

Be assured, we won't stop at their rejection, but I'll give you suggestions on how to move that rejection into exploration and ultimately acceptance. While you are planning ways to invite people and your PR for Easter, keep these ideas in mind and realize that Easter is just the start of a relationship with unchurched people.

As you begin, you probably need to lower your expectations on getting a significant spiritual response from guests at Easter. Yes, you plan and work to perhaps get a great response in numbers, but in our post-Christian world today, it takes time to make a spiritual impact.

Don't be surprised, shocked, or upset if visitors don't immediately respond to the gospel message you present at Easter and remind yourself and your congregation that this is a natural rejection to any new and challenging thought. Following are some observations and suggestions that will help you respond positively that will ultimately help people accept Jesus as Savior. [Read more...]