Communications | Effective Church Communications

My personal motivation for Backpack ministry—my memories and prayers about crayons and little kids in need

6 July, 2018 By Yvon Prehn Leave a Comment

Contribute to back to school ministries. — Few things were more exciting to me as a child than a new box of crayons--and we have opportunities to share that joy with needy kids.

Remember the smell when you opened a new box of crayons? Waxy and warm with a bit of paper mixed in.

Remember what it was like to see all those new crayons? Sometimes there were new colors. The metallic crayons seemed magical. I almost hated to use them, to turn the neat, sharp points into smushy stubs. But there was always another year to look forward to, another start of school and a new box of crayons.

Crayons were just the start—pencils, notebooks with lines unfilled, sometimes a new lunch box. Back-to-school was my favorite time of year. I hated summer. I didn't particularly like to play kid's games, especially outside. I wanted to be left alone to read.

We moved every year (my father was in the military and that's what they did then) and the first place I would try to find in any house was some quiet corner to read. My very favorite was at the end of a long closet where there was a window. In front of it were some packing boxes just big enough and at just the right height for an 11-year-old girl to with a book and read and look out the window. Clothes were in front of the boxes, effectively shielding me from the outside world. Still, my mother would find me and make me go out and play. I was obedient, but I didn't like it.Continue Reading

Marketing is not inherently evil–and why content makes all the difference

19 June, 2018 By Yvon Prehn Leave a Comment

You don't have to do crazy things to involve people in ministry and church activities.

Marketing is not inherently evil any more than talking is inherently evil. The content makes all the difference.

We can talk in a way that exaggerates, misleads, and is obnoxious or we can talk in a way that is gentle, kind, and informative.

This morning I received two emails that illustrated this difference and I want to share them here and then comment on their implications from them ministry marketing in our churches.

Editorial clarification: I published this initially a couple of years ago and just found it again and thought it might be useful as so much marketing on the web continues to be of the overly pushy, loud, in-your-face type. This isn't necessary and we shouldn't copy it. I don't know if the obnoxious site still exists, but Lightstock still does wonderful work, check them out.

Here is a short video of both video links and after the video, my commentary on them. Please remember Effective Church Communications does not take advertising or take part in affiliate programs. If I like or dislike something it is my opinion related to ministry usefulness, not to any monetary agenda. Check out the video below and then read the commentary:

A tacky and obnoxious marketing example

The link below is an example of the now overly popular squeeze or landing page. If you are not familiar with these communication tools, here is a good definition:

Landing page is pretty much synonymous with sales letter. It's a hard sell page that pitches a product with several calls to action.

from: http://www.sitepoint.com/forums/showthread.phpf?857520-Squeeze-page-vs-landing-page

The link here is attempting to sell some software that will automatically link content on your websites to various social media sites. There are many problems with this approach including that though automatic linking to social sites can be useful. I use a tool that links the headlines of the articles on this website I write to my Twitter account (http://www.twitter.com/yvonprehn) but that tool is free and bundled in WordPress, the system I use to build my website. Given the skimming nature of Twitter (and I don't check it often and seldom interact through it), I feel like this is an honest representation of the level of involvement I want with it and feel is useful for the ministry at present.

In addition, the basic premise of the pitch for this product is faulty—automatic links, if solely used, come across as phony, automatic links and they often don't make sense.

People aren't stupid and Google isn't stupid. Automatic spamming of anything no matter how efficient, isn't a useful communication tool.

A tasteful and helpful advertisement

This example is from http://www.lightstock.com. I don't have the link to the specific ad because that came to me via email (that's why I did the video above) but here is what I like about this advertisement:

No hype, it simply presents what the company has to offer
It is beautiful and restful to look at
It makes the product offerings clear and links to the products if you want more
It both has material that is free and material for sale
It respects the viewer—if their product is something the viewer wants, he or she will click-through and buy. If not, they have given the viewer a few minutes of visual inspiration.

If you didn't look at the video, please do visit their site http://www.lightstock.com and take advantage of their free weekly images and video clips.

Ministry communication implications

When you want people to attend an event at your church or take part in any ministry opportunity, don’t feel like you have to pressure them or hard sell them.

Be clear, be concise, be kind, be complete in your message. Do the best you can to tell about the ministry truly and from a Biblical perspective. Having done that, get your message out in as many channels as you can, as many times as you can and trust the Lord to speak to the people He wants to draw to your church.

Church Invitation Cards, business cards with an eternity-altering purpose

13 May, 2018 By Yvon Prehn Leave a Comment

Free church invitation. — Make up cards like this for your church members to invite others to church. Links to a FREE copy of this one and others is at the end of the article.

How do you get unchurched people into your church?

Despite all the high-tech and expensive advertising methods available today, one method remains the most effective way to get new people to come to your and that is a personal invitation. Your members inviting their friends to church beats any advertising campaign at any cost.

While it is sometimes sadly true that once someone becomes converted, they soon have few friends who are not believers, no one totally withdraws from the world. Most people still work at secular jobs. Everyone has many contacts a week with people in the business community: the waitress or waiter at the coffee shop, the Starbucks employees, the clerks at various stores, the person standing next to them in lines at the grocery store, airports, or the driver’s license bureau, the person sitting next to them on the bus or subway.Continue Reading

How to make Mom really happy, cards that will make you smile and challenge family members

4 May, 2018 By Yvon Prehn Leave a Comment

Don't you wish that the people you love who only come to church on Mother's Day and other special events would come every week? It won't happen by simply wishing it will happen. You have to intentionally let them know you want them to come back to church. You have to invite them back.

Subtle doesn't work as a communication strategy in our world today. Think of how the secular media bombards us with repeated messages to buy this, come to that, don't miss out on some special sale. Though we don't want to be obnoxious we do have to be persistent and clear.

The cards illustrated here will help you do this. They were designed to make people smile, but they also share a true message—that moms want more than anything to share their faith with their children.

This card above is a PDF sample for you. To download it, click on the card or click here.

In the section following, you will find ZIP File download that not only has this invitation, but also has the following five invitations. The ZIP file also has the original MS Publisher files, plus a jpg file of each invitation and a ready-to-print file of each one.

For other materials that will help you make the most of Mother's Day, click here: https://www.effectivechurchcom.com/category/seasonal/mothers-day/