Communications

FREE e-book download: Are written bulletins still needed in the church?

16 July, 2019 By Yvon Prehn Leave a Comment

Are Written Bulletins Needed — Church bulletins can accomplish many things to keep people involved in the church that digital media cannot. CLICK on the image above to download your FREE COPY of this e-book.

From my email:

"We're doing our announcements on PowerPoint and we have all the information about our weekly activities on our website. We are an outreach oriented, contemporary church and our staff has been wondering-do we still need a written bulletin so in this age of technology?"

This is a great question. The answer is more complex than a simple "yes" or "no," so let's take some time to explore the issues.

The context of church communication today: multi-channel

Before we look specifically at the bulletin, it helps to look at the context of church and ministry communications overall. At my church communication seminars, I am often asked, especially by churches involved heavily in technology, if there is ONE way to communicate that works best for churches today: it is the web, email, PowerPoint, instant messaging and multi-media phones, or through blogs, podcasting, twittering and social networks?

Understandably churches feel overwhelmed by the volume of communication that needs to take place and if they could just concentrate on one or two technologically powerful tools, church staffs often feel life would be so much easier. Unfortunately, ministry communications isn't an area where church life can be simplified. The reason is in the church today we have people who span every level of involvement in technology from those who are never unhooked from their web-enabled cell phone and who check their email as it comes into those who will live long, happy and fulfilled lives and never go online.

If we follow the biblical command to "be all things to all people that we might win some," yes, we need the latest tech tools and means of communication, but along with the killer website and fantastic slide shows at worship, handwritten notes from the pastor and printed calendars are still useful-and so is a written bulletin.

We live in an age where we do need to keep adding forms of communication technology to our ministry, but where we can't really do away with anything. We need to communicate through every available channel so that no matter where people are in terms of technology they can understand and respond to our message.

How being outreach-oriented applies to decisions about bulletins

If a church is truly outreach-oriented, and if newcomers are attending each week, though we may feel that cutting-edge technology is useful for the worship service and image, it may not touch people who are new to the church.

For example, if someone comes in late, if they had trouble parking or locating childcare, they may not make it into the service to see the announcements you've just shown on PowerPoint. Also, a new person may not even know you have a website or what is on it. Your bulletin might be the first place they learn you have a website. Without a written bulletin they will have no idea what sort of activities you offer during the week or what is happening in the worship service itself.

For a truly unchurched person to visit your church, for a service to start with 30 minutes of people singing songs they don't know, and then watching an often amateur skit, all with no explanation of what it's all about and not knowing what comes next isn't particularly "seeker-friendly." I often remind pastors that it can be a mentally challenging obstacle course for a new person to make it to the part of your service where you get a chance to present your relevant and life-changing sermon. A written bulletin can explain the process and purpose and put the worship activities in perspective from the minute a visitor sits down.

For regular attendees, even if they see the PowerPoint announcements before church, chances are when Thursday night comes around and they need to remember what the kids are supposed to bring to youth group and where it's going to be held, they won't remember the PowerPoint, no matter how beautiful the graphics. For regular attenders, if it isn't on the refrigerator in the form of a postcard or bulletin insert, the chances of them attending an event late in the week are greatly reduced.

Use your various communication tools: web, PowerPoint, printed in the bulletin and other places, to enhance each other

The website is a fantastic tool to refer to in the bulletin-many church members haven't visited it and don't know it has anything for them. Your church web site can be a great place to store the pastor's sermons for downloading with accompanying notes in PDF format. It can give in-depth discussion and links of a topic the pastor mentions in the sermon. In addition, if the website is continuously updated, it can provide background, directions and more information about weekly events.

PowerPoint can be a powerful worship tool and sermon learning tool. In addition, it can work well for announcements at the beginning and end of the service for things that are going on immediately after the service, such as to invite people to the Fellowship Hall for coffee and questions.

Bottom line: though we need every tech-savvy tool to illustrate our message and for the impact and repetitions they provide, written bulletins are still a useful tool for ministry communications. They are often a visitor's only link to understanding what is going on at the service and in the church overall. They can hold tangible message reminders such as inserts to put on the refrigerator, sign-up forms for camps and conferences, and sheets for taking sermon notes. They can be scribbled on by children, read by anyone, sent to the homebound, and used as reminders of events.

Keep exploring, using and improving every new tool to enable your church to better communicate the gospel message, but don't let go of the time-tested and reliable methods such as a written church bulletin.

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For the FREE ebook, Are Printed Bulletins Still Needed in the Church? CLICK HERE: Are written bulletins still needed in the church

Still useful: archive articles on Church Bulletins

15 July, 2019 By Yvon Prehn Leave a Comment

Church bulletins remain one of the most important pieces of church communication and this book features PDFs of articles by Yvon Prehn all on the topic of how to create and use them most effectively. In addition to theory, this book has quite a number of articles that illustrate how to layout your bulletins for maximum readability and for ease in scanning.

These come from our archives, but still, have many relevant tips and ideas for church communications today.

The content of your bulletins is also discussed as is one of the most contentious areas of church communications: the bulletin insert—prepare to be challenged in your thinking about them.

This e-book is a free download by clicking the link below.

Click here to download the PDF of the Bulletin Book.

Follow-up after a church holiday outreach event: speed dating or relationship building?

13 May, 2019 By Yvon Prehn 2 Comments

Church visitors, speed dating or relationship building? — How do we treat our visitors? Like speed dating or do we work to build a relationship? This article will help you see the difference. Image from Flicker, Gangplank HQ

What kind of relationship do you have with someone, if you meet them, have a great time, and then walk away, never to call, talk, or see the person again? Not much of one is it?

In contrast, what about a relationship where two people meet briefly but then keep in touch through letters, emails, phone calls, and other get-togethers? What if they take time to interact and get to know each other? We’d label that a meaningful relationship.

If we want any kind of relationship, friendship, or romance to progress, we know we’ve got to expend some effort to grow the relationship.

As a church, we begin relationships with the people in our communities when we host outreach or holiday events. Sometimes they develop into a meaningful, long-term relationship with visitors, but in the majority of cases, they don't. Take time to consider some of the following thoughts and evaluate how your interactions with visitors.

Make your church outreach events more than Speed Dating

Unfortunately, instead of taking time to develop relationships with the guests who visit, many church outreach events are similar to the Speed Dating popular today. If you are unfamiliar with Speed Dating, this is where single people spend a few minutes with a potential romantic interest over coffee, dessert, or some shared activity (one recent speed dating event for farmers had folks weeding a field together) and then they move on to the next person, spend a few minutes with that person, and on to the next one.

Though lasting a bit longer, some churches offer a sort of speed dating experience to unchurched members of their communities. With fall events as an example, the church invites the community to a Community Thanksgiving Service and Christmas Caroling and Hot Chocolate. The visitors are hustled through the event and then leave, hopefully with a nice feeling about the church. The church staff breathes a big sigh of relief to have that activity over for the year.Continue Reading

How to make Mom really happy, cards that will make you smile and challenge family members

12 May, 2019 By Yvon Prehn Leave a Comment

Don't you wish that the people you love who only come to church on Mother's Day and other special events would come every week? It won't happen by simply wishing it will happen. You have to intentionally let them know you want them to come back to church. You have to invite them back.

Subtle doesn't work as a communication strategy in our world today. Think of how the secular media bombards us with repeated messages to buy this, come to that, don't miss out on some special sale. Though we don't want to be obnoxious we do have to be persistent and clear.

The cards illustrated here will help you do this. They were designed to make people smile, but they also share a true message—that moms want more than anything to share their faith with their children.

This card above is a PDF sample for you. To download it, click on the card or click here.

In the section following, you will find ZIP File download that not only has this invitation, but also has the following five invitations. The ZIP file also has the original MS Publisher files, plus a jpg file of each invitation and a ready-to-print file of each one.

For other materials that will help you make the most of Mother's Day, click here: https://www.effectivechurchcom.com/category/seasonal/mothers-day/