Ed. note: last week I shared some samples of volunteer communications and this week an article I have an article for you that will help you write effective volunteer recruitment materials.
When it comes to recruiting volunteers, many churches operate on what I call the 20/80 fallacy. We’ve all heard that “20 percent of the people do 80 percent of the work.” That is true in many churches, but I call it a fallacy because it does not need to be that way. We forget that statement is merely a business observation—it is not scripture.
The Bible tells us that in the church of Jesus Christ, we are to have 100 percent involvement. We may be involved in different ways, but everyone has a job to do.
When we believe the 20/80 fallacy, the result is that the leaders of the church do all the work (and often complain about it) and the congregations sit back, watch, and expect to be cared for and entertained. The biblical models of church growth do not support this situation. In the church the leaders job is to “equip the saints to do the work of the ministry” Eph 4:11-13. Leaders are to equip and encourage. Congregations are to practice their spiritual gifts and do the work of the church.
This process will not happen automatically. We can help turn the biblical model into reality in our churches by creating clear and complete volunteer communications. Your church communications can play a vital role in the success of your volunteer programs. Here are some helpful tips on how to create successful ministry volunteer communications:
Volunteer publication planning
1. Make a list of all the jobs you’d like to have filled by volunteers at the church.
2. Don’t assume anything as you prepare to write this publication! You may know what it means to be an usher because you’ve been one for 10 years, but a new believer who might want to try welcoming people to the church may not have any idea what is involved.
3. Ask those in charge of the jobs to fill out a form that has the following information. It is very important that information be complete and clearly written: Job title, e.g. Sunday School Teacher, Youth Volunteer, etc. Don’t use church jargon titles that potential volunteers might not understand. For example, write something like “Grade School Age Sunday School Teacher”, not “Promiseland servant/helper.”Continue Reading