Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.

We could all use good news now and here is the best news—all about salvation in Jesus

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Good news is found in Jesus
When so much of the world is filled with bad news, there is good news to be found in Jesus. Check it out and be encouraged!

Pandemic, crazy weather, racial injustice, and political turmoil—wherever we turn, bad news fills our world. There is one place the news is good—in the good news about Jesus. Many call this the gospel.

There are two reasons why it’s essential to explore the gospel now. First, for those of us familiar with the gospel, we do well to remember what great news that is, no matter what else is going on. And for those who aren’t familiar with it, this news has implications for you far beyond the hysterical headlines that currently fill your news feeds. The gospel is good news, the best news ever.

Why the gospel is GOOD NEWS

Good news. That is the dictionary definition of the term gospel. The question to answer next is, of course, “What is the good news?” or “Good news about what?”

The best answer to that question is in the Bible, where John 3:16 tells us that: “God so loved the world that he sent his only begotten son that whosoever believes in him should not perish, but have eternal life.”

The good news is that God didn’t sit up in heaven, watching humanity make a mess of their lives and their world. He did something about it with extraordinarily important implications for people both now and eternity. To explore the good news in more detail, let’s look at our situation and what God did for us.

Without God, making a mess of our lives is pretty much what we do.

It doesn’t take unique insight to know our world is a mess right now. But now, let’s look away from the world. [Read more...]

Communications that will get people to come back to church after Easter, why, how to do them, and examples of effective ones

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Note: this is from our archives and many of the publications have updated versions in the TEMPLATES section. However, the overall theory here is an important summary for why you need to do all the things you need to do to get people involved in your church following Easter and I thought it would be useful for you to go through. The PDF download at the end has all the publications pictured.

In most churches their biggest turnout of the year is for Easter Sunday. This doesn't happen by accident-churches pour time, money, and resources into their church communications prior to Easter and it pays off with a full-sanctuary for multiple services. However, few churches have a continuing increase in attendance after Easter.

Brunch Invitation
You may have published a invitation to church or ministry brunch in your bulletin, but why not create a personalized invitation people can give out?

Easter week may have been fantastic, but without intentionally working on developing a continuing relationship with the people who only come at this time of year, we aren't communicating the total message of Easter. Jesus came to earth, died on the cross, and rose from the grave to enable us to have an eternal relationship with him, not just a yearly visit to his church.

For the Easter activities of your church to build relationships, you may need to expand your goals in the communications you create for this time of year. The remainder of this article will give you some ideas on how to do this.

Make Easter a connecting point, not the end result

Invite friends to Easter
A bulletin insert like this will encourage your people to invite friends for Easter.

In the church communication production prior to the Easter season, almost everything is geared solely towards getting people to the Easter week services. Though this is a worthwhile goal, if it is your only goal, you'll not accomplish all you could to make a lasting impact in people's lives and in the growth of your church.

Instead of seeing Easter week attendance as the only goal and end result, consider changing your thinking and strategy. Look at Easter as a connection point between your community and Jesus and your church. You want to bring people into the church Easter week, but you don't want them to go away and never come back-you want them to meet Jesus, to begin and grow in a relationship with Him.  In addition, you want them to get to know your church and to enter into a continuing relationship with your church community.

To accomplish these purposes, you have to be very intentional long before Easter in not only the communications you create to get them there (which you most likely already have in place as you are reading this) but also in what you give people at each event or service during Easter week.

There are two overall areas in which you need to create communications at this time: communications to introduce and connect them to Jesus and communications to introduce and connect them to your church [Read more...]

Jesus and Perfection in Church Communications

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Jesus Christ our Lord
Of course we want our work to be pleasing to Jesus, but let's look at what really matters to Him.

Sometimes people don't think they are doing all they can for the Lord, that they aren't excellent or perfect enough in their communications ministry unless what they produce professionally perfect, high-tech exciting creations day-after-day, no mistakes allowed. Now all those qualities can be wonderful, but  sadly, it also often means that no one in the church is good enough to create the communications in print or on the website, so an outside, professional firm must be hired to do it. Or, if the work is done at the church, only a select person or two in the church is good enough to produce the quality needed. In other words, the church needs to have the design standards of a professional advertising agency to be pleasing to the Lord.

Being expensive and professional, as defined by using the standards of a professional ad agency, though it might be commendable, isn't the only standard of perfection for the followers of Jesus. [Read more...]

Church communicators, resistence fighters for the Kingdom of God

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Enemy-occupied territory—that is what this world is. Christianity is the story of how the rightful king has landed, you might say landed in disguise, and is calling us all to take part in a great campaign of sabotage.

C.S. Lewis, Mere Christianity

I chose this quote  for the first on this website because it summarizes much of my motivation for this ministry because it reminds me that, in many ways, church communicators are like the French Resistance fighters living in Paris near the end of World War Two. D-Day was June 6th, but Paris was not liberated until August 25th.

The Nazis would not admit defeat and poured all of their power and persuasion into the belief that they would be victorious. The resistance fighters using underground presses, hidden radios, and graffiti proclaimed, “No, freedom is coming! No matter how powerful the ruling party, no matter how oppressive their actions, no matter the personal cost of resistance, we will proclaim the truth—freedom is coming!”

We know the outcome—Paris was liberated; the Nazis were defeated.

The collaborators who sided with the Nazis, were publicly humiliated and condemned. For the the vast majority, who did nothing, there was most likely overwhelming relief, perhaps interrupted with thoughts of  "I would have done more, but I was too tired . . .or fearful . . .or busy. . .or something...but I wished the Allies well."

For the resistance fighters, the years of clandestine, sleepless, dangerous work to get out the true message of freedom was suddenly worth it and they were celebrated as heros. Theirs was was deepest joy. They believed the truth and at the risk of life and loss of comfort, acted on it.

You, church communicators are the resistance fighters for the kingdom of God. Our D-Day was the third day. The Lord Jesus conquered death, removed the curse and chasm between creature and Creator and rose victorious from the grave.

But our Lord has not yet taken possession of the land.

The enemy of human souls rules the minds and hearts of many with his lies. Some who collaborate share wealth, power, and influence unimaginable. Many can't imagine a Lord beyond immediate needs, appetites, self-preservation or indulgence. Many are too poor or hungry or frightened to think beyond the next day. Many have heard rumors of a resistance army, but suspect it's only for the fanatical and besides, there is another sale to attend, a meal to cook, a romance to pursue.

Church communicators, you are called, as Lewis said, to a "great campaign of sabotage." It may take many forms and many years, but we must pour our hearts and time into letting our world know the ruler of this age is defeated.

Our Lord has won the victory. Join us and joyfully look forward to his return when he takes full possession of this world.