INTRO note: the following is from the preface of the book on The Five Steps which is an overview of our approach to church communications. We we are different than many other church communications resources in a number of ways and this book is a good explanation of many of them.
In addition to the information in the book, the Effective Church Communications ministry (though the name has changed) is somewhat unique in that it's been around a LONG time—since before the internet and social media were used in the church.
Yes, we were able to communicate back then, amazing as it may seem—but seriously, because of that our training is about much more than how to be great at the latest tech tool currently in vogue. Though we keep up with and encourage the use of every means to help people come to know Jesus, we know that it takes a foundation and a vision beyond current trends to accomplish all we need to fully fulfill the Great Commission.
That is why a biblical strategy is so important. Our tools can and will change, our objective and strategy won't. What follows explains the North Star, our ministry objective we keep our eye on as we create training and resources for you.
The Five Steps of Effective Church Communications and Marketing
Author’s Preface—the North Star of this book
There are many fine websites and resources today for church communicators and churches benefit greatly from these varied resources. In this mix, it might be helpful to clarify the North Star of Effective Church Communications, the ministry behind his book, and the foundational goal of it which is:
How to create communications that will help your church fully fulfill the Great Commission.
This is the one goal around which everything we do revolves. The time-lapse image above of how all the stars revolve around the North Star instead of every star going in a different direction illustrates what we are trying to do. We want to help churches chose a North Star and intentionally revolve all their communications around it.
Our North Star was chosen in obedience to the Great Commission Jesus gave us in Matt: 28:18-20 when he said:
“All authority in heaven and on earth has been given to me. Therefore, go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”
Fully fulfilling the Great Commission means that in addition to helping people come to know Jesus as Savior, your church helps believers become mature disciples of Jesus. Anything less is incomplete obedience.Continue Reading