Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.

Valentines for Church Communication Creators, what church leaders need to do

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Valentines Day, a reminder of God's love
Gifts are wonderful, but at Valentine's Day the most important thing is how we treat each other.

(For pastors, church business administrators, church communication directors, and anyone else who oversees people who create church communications--this is addressed to you. In addition, it is useful advice for church communication directors of volunteers. For all of you in similar positions, church communicators don't need more chocolate; they need the things I'm about to talk about....well maybe them AND some chocolate.) First is the video and then the longer text version of it.

by Yvon Prehn, www.effectivechurchcom.com

Valentine’s Day is a wonderfully Christian holiday in that it is all about love and loving is what Christians are to be about. We celebrate it by giving gifts, often flowers and candy, to those we care for—but flowers fade and candy adds on pounds. For those in a leadership position, who want to show caring to the people in your communications ministry, whether paid staff or volunteers, below are Five Valentines you can give that will have lasting, positive results. Print this off and discuss it during a staff meeting for a Valentine's Day that is a real gift for growing our relationships with each other.

Gift #1—Give them authority

In church communications, the church leadership should decide on basic themes and messages and perhaps even the overall look of publications, but seldom on layout, or the final editing of articles or announcements. The people actually doing the creative work need the final authority in these areas. Have a meeting to discuss and clarify these issues and then publicly announce and print your decision. You might say something like this:

"Jenny Smith, our communications coordinator has final editing authority on the layout, deadlines and content of materials that go into the bulletin, newsletter, website and church social media (and whatever else you want to list). She has posted her guidelines and submission deadlines on our website. Please support her decisions and deadlines."

[Read more...]

Triage, a model for responding to connection cards

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Triage your connection cards
In a medical emergency, the first responders immediately triage victims to see who needs immediate care. That's a great examples to follow on processing connection cards.

Ed. intro: When you host a special event or seasonal celebration, you'll have lots of visitors and you'll be collecting lots of visitor cards from them. But you've got to do more than just collect them if you want them to make a difference in your church. You'll learn what to do from this excerpt from the book: Connection Cards, connect with visitors, grow your church, pastor your people

It is critically important to respond to the connection cards received each Sunday and all special occasions, but not every card needs the same timeliness or intensity of response, but how do you decide what needs what? The concept of triage can help.

First, here is the history and definition of TRIAGE from Wikipedia, the online encyclopedia:

TRIAGE
The term [triage] comes from battlefield or natural disaster situations. When the wounded are brought in there are three categories in which the wounded are immediately placed:

Red / Immediate
They require immediate surgery or other life-saving intervention, and have first priority for surgical teams or transport to advanced facilities; they “cannot wait” but are likely to survive with immediate treatment.

Yellow / Observation
Their condition is stable for the moment but requires watching by trained persons and frequent re-triage, will need hospital care (and would receive immediate priority care under “normal” circumstances).

Green / Wait (walking wounded)
They will require a doctor’s care in several hours or days but not immediately, may wait for a number of hours or be told to go home and come back the next day (broken bones without compound fractures, many soft tissue injuries).

From http://en.wikipedia.org/wiki/Triage

How to apply triage to connection cards

Though you aren’t dealing with actual battlefield situations, this model is useful in responding to the connection cards you will receive from those fighting spiritual battles each week. Following are suggestions for how to apply the three levels of triage in how you respond to the people turning in connection cards: [Read more...]

Church connection and prayer request cards—the foundation of all other church communications

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Connection Card book by Yvon Prehn
Prayer request cards and connection cards are a great way to connect with visitors and the needs of your congregation.

In church communications, we are often like Elijah-we expect God to speak through the thunder and storm. But what God often uses is similar to how he ultimately spoke to Elijah—through a still small voice.

The place of connection cards and prayer request cards in your church communication ministry is similar. They appear tiny and unimportant in the great scheme of multi-media communications available, but if you don't use them correctly, your church will probably not connect with visitors as well as you could if you used them.

Yes, there are lots of things churches do and communications churches create that connect with visitors, but helpful as most of them are, they fall short in one area. Churches have visitor centers, visitor pads, friendly people but......

Their short-coming is that all of them require the person to reach out to you.

You can't reach out to many visitors because you won't even know they are there. The ability for people to reach back to you, to share their contact information, their needs and questions is the function of  connection cards. The book Connection Cards, connect with visitors, grow your church, pastor your people goes into detail on how to make the most of these essential ministry tool,  but this article will give you a good starting overview of their usefulness.

The purpose of these connection and prayer request cards

We don't create these cards to wow people with great graphic design or to give something for kids to scribble on during the church service. They are created to make a connection and connecting people to God and each other is what the church is all about. We must keep this importance in mind, because having people fill out connection cards is often viewed as an unnecessary interruption to the Sunday morning service and recording and dealing with them is often a bother on Monday. In contrast to these attitudes, if used properly, connection cards and prayer request cards can:

  • have a HUGE impact on growing your church
  • connect people to the life of your church
  • care for and address spiritual needs in practical ways
  • and help your people grow to spiritual maturity

You must move past looking at these cards as merely ministry routine paperwork and see them as essential tools to grow your church and change lives, if you are to make the most of them.

Why this is so important

[Read more...]

Effective Volunteer Recruitment Communications Samples: advice and PDF examples

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Ideas for volunteer ministry
Some churches do an incredible job of recruiting, encouraging and training volunteers and here is an opportunity to learn from them.

Every church needs a committed and enthusiastic team of volunteers if all the ministries and needs of the church are to work as a healthy representative of the Body of Christ.Recruiting that team, training, and keeping them functioning well are some of the major responsibilities of church communicators. Following is some overall advice and then some excellent PDF samples (click on the image for the full PDF download) of volunteer communications. The samples include a fantastic overall volunteer handbook, two volunteer recruitment and job listing booklets and one of the most complete ministry description brochures I've ever seen for church ushers. This is an extremely useful collection of volunteer equipping sample materials.

Advice for creating effective volunteer communication materials

Unfortunately, creating the communications support to keep these ministries functioning well is usually not at the top of any church communicator's list. It isn't nearly as much fun as doing a flyer for the summer picnic or any other primarily design-oriented piece because for volunteer communications to be truly effective requires: [Read more...]