Valentines for Church Communication Creators, what church leaders need to do
(For pastors, church business administrators, church communication directors, and anyone else who oversees people who create church communications--this is addressed to you. In addition, it is useful advice for church communication directors of volunteers. For all of you in similar positions, church communicators don't need more chocolate, they need these things....well maybe them AND some chocolate.)
by Yvon Prehn, www.effectivechurchcom.com
Valentine’s Day is a wonderfully Christian holiday in that it is all about love and loving is what Christians are to be about. We celebrate it by giving gifts, often flowers and candy, to those we care for—but flowers fade and candy adds on pounds. For those in a leadership position, who want to show caring to the people in your communications ministry, whether paid staff or volunteers, below are Five Valentines you can give that will have lasting, positive results. Print this off and discuss it during a staff meeting for a Valentine's Day that is a real gift for growing our relationships with each other.
Gift #1—Give them authority
In church communications, the church leadership should decide on basic themes and messages and perhaps even the overall look of publications, but seldom on layout, or the final editing of articles or announcements. The people actually doing the creative work need the final authority in these areas. Have a meeting to discuss and clarify these issues and then publicly announce and print your decision. You might say something like this:
"Jenny Smith, our communications coordinator has final editing authority on the layout, deadlines and content of materials that go into the bulletin, newsletter, website and church social media (and whatever else you want to list). She has posted her guidelines and submission deadlines on our website. Please support her decisions and deadlines."