Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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Flyer to encourage church communications: You are one of the Great Ones!

29 June, 2012 By Yvon Prehn Leave a Comment

The Great Ones Flyer, image 1
This is an encouraging devotion for church communications. It is a free, ready-to-print PDF.

Church communicators work very hard at one of the most important tasks in the church and the purpose of this piece is to encourage them.

The flyer to the left is free for everyone to download and print, either to remind yourself of the incredible importance of your work or to encourage another church communicator. It is a copy of the devotion, "You are one of the Great Ones and far more important than you may realize" CLICK HERE if you want read the devotion before you download it.

It is a black and white PDF and would look very nice printed on colored or parchment-looking paper. [Read more...]

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Filed Under: Misc. Advice and Articles Tagged With: church communicators, church volunteers, Communications, encouragement for church communicators

In the church office: Keep It Simple, part two

6 June, 2012 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

 Ed. note: Part one of this series got us started on ways to simplify our office and in doing that become more productive and help us accomplish all God wants us to accomplish. This second set of suggestions by Gayle Hilligoss will challenge and equip you even more.

• Don’t reinvent the wheel
Establish written policies and procedures for how to handle recurring jobs and situations. While this is helpful for all tasks, it is particularly beneficial for jobs done only every few months.

The advantage of following written steps, rather than just doing the task, is that a guide reminds you of what needs to be done and when. You have already figured out what works. Use your experience. So simple.

• Share the responsibility
Simplify your schedule by making another person responsible now and then. If a vendor hasn’t delivered by the promised date and asks you to check back in a day or two, ask him to give you a call when the job is ready. Give similar responsibility to coworkers and members when situations allow. The more you practice this kind of sharing, the easier it becomes.

• Commit plans to writing
A weekly planner, either paper or digital, is the 21st century version of the to-do list. Organizing by the week provides a broader view of your schedule, more flexibility, and the best possibility for using your time productively.

Dozens of formats are available; choose or design one that works well for you. Make it detailed enough to be effective, simple enough to ensure you use it.

• Establish priorities
All tasks are not of equal value. Life is more simple once the important is identified and addressed, and the nonessential is eliminated—either ignored or dispatched as quickly as possible. No one has the time or energy to do everything; invest your efforts in what produces the results you want. Many tasks just burn hours; they have no payoff.

We have learned not to write down most busywork jobs. The next step is to learn not to do them.

• Start your day productively
Time studies reveal that in many offices the first hour of the day is the most nonproductive. Desks are tidied, plants watered, papers shuffled, pleasantries exchanged—but nothing done toward reaching the day’s goals.

Simplify your life by noting your tasks for the next day before leaving the office each afternoon. Be the person who hits the office with a clear sense of purpose and ready to go. Making your first hour purposeful makes the following hours less stressful.

• Concentrate on one thing at a time
Interruptions are sure to occur during your day, ones you cannot sidestep, but you can avoid interrupting yourself. Once you start a task, do your best to stick with it. Moving randomly from one assignment to another is self-defeating behavior that can easily become a habit. If you are distracted by someone else, make a quick note to mark your place. Do what you must; then resume your work and see it through to completion.

• Set self-imposed deadlines
One of the undeniable facts of life is that nothing moves a task along as well as having a specific time when it must be finished. Think of occasions when you have accomplished the seemingly impossible in record time simply because it had to be done. Doesn’t that make you feel great?

Attaching a target time to every meaningful task is an effective way to simplify. Since work tends to fill the time allotted for it, deadlines keep you from spending longer on a project than it is worth. You work with purpose, maintain focus, and experience a valid sense of accomplishment. Great payoffs.

• Group similar tasks
You can greatly increase your productivity by grouping related activities. Use one or more blocks of time to schedule the day’s time intensive tasks (filing, data entry, correspondence) instead of doing bits and pieces throughout the day. What you save is the “getting back in the groove” time involved every time you stop and have to restart.

• Take the threat out of big projects
Many tasks you handle can’t be completed in a day or two. Some require many, many hours; some can be intimidating.

Simplify by breaking these huge projects into small, measurable tasks. First, determine when the entire job must be completed. Then, jot down everything that must be done to achieve the desired results. Put the tasks in order and give each a deadline. Allow ample time for each segment and for a final review.

Finally, working backward from your completion date, place those tasks on your planning calendar at the appropriate dates. This system converts your big job into a series of doable little jobs.

• Go basic
Even in today’s casual work environment, office attire matters. Create a wardrobe of comfortable separates that work together. Your closet will be trimmer, your upkeep less, and dressing appropriately will take less time and effort. Use the same system of going basic with makeup, toiletries, household linens, furnishings, landscaping, whatever makes your life more simple and satisfying.

• Create quiet times
Stores, restaurants, and offices constantly bombard us with sound. We compound the racket with phones, iPods, television, and more. It is not just kids who are accustomed to constant music or chatter. No wonder we find it hard to get in touch with our inner voice, to think, to reflect, to meditate, to pray. Try turning off what you can when you can. Life can be beautiful without being constantly connected. Really.

• Focus
There isn’t time in life to do everything, but simplifying life gives you time for all the important things. You need not try to convince any who may say your ideas are undoable; you have the power to work your plan. Success begins with small steps taken daily. Simple.

________________________________________________

To read part one of this article, CLICK HERE.

 

 

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Filed Under: Columnist Gayle Hilligoss, Contributors Tagged With: church office skills, church productivity, Communications, siple life tips

Jesus and Perfection in Church Communications

22 April, 2012 By Yvon Prehn Leave a Comment

Jesus Christ our Lord
Of course we want our work to be pleasing to Jesus, but let's look at what really matters to Him.

Sometimes people don't think they are doing all they can for the Lord, that they aren't excellent or perfect enough in their communications ministry unless what they produce professionally perfect, high-tech exciting creations day-after-day, no mistakes allowed. Now all those qualities can be wonderful, but  sadly, it also often means that no one in the church is good enough to create the communications in print or on the website, so an outside, professional firm must be hired to do it. Or, if the work is done at the church, only a select person or two in the church is good enough to produce the quality needed. In other words, the church needs to have the design standards of a professional advertising agency to be pleasing to the Lord.

Being expensive and professional, as defined by using the standards of a professional ad agency, though it might be commendable, isn't the only standard of perfection for the followers of Jesus. [Read more...]

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Filed Under: Blog, Characteristics of ECC, Communication Teams, Leading & Managing, Skills Tagged With: Bible commentary, church leadership, church volunteers, Communications, Religion, volunteers, yvon prehn

The importance of complete church communications if you want people to connect with church events

14 March, 2012 By Yvon Prehn Leave a Comment

If there is one thing that I think would change the destiny of the Christian church and make it far more successful at reaching our world today and effective at communicating our message,  it would be for church communicators to stop assuming that everyone knows what they are talking about and to communicate the church message completely.

In communication after communication, in print and online I see incomplete messages. As a result people don’t respond. Then church leaders get discouraged and think people don’t care anymore.

But they do! People care about their earthly well-being and eternal destiny, as the huge following of every new self-help or spiritual guru program shows us. But many are not responding to the Christian message because church leaders and communicators forget what it’s like to be an unchurched person or a casual church attendee.

Why complete communication is more important than ever

The world today is post-Christian. Many people grow up not knowing anything about church, the Bible, what it means to be a Christian. One part of our brain knows this, but from over 20 years of evaluating church communications, I’ve found that churches in general seem to forget this reality when they sit down to create their communications both in print and digitally. Because of that, we need to evaluate our communications when people have a hard time connecting with us and understanding our message.

For example, churches might think they are “seeker-friendly” and really want others to come to faith, but if your bulletin is filled with phrases such as:

“Adult Bible Study at the Johnson's, same time, same place.” (Does this mean only people who know the Johnson’s can attend?)

“The kids will be doing their yearly Lock-in & Movie Marathon. The cost and format same as last year.” (What is a “lock-in?” What if I was there and can’t remember what it cost? What if I’m new and my son is shy, who do I call?)

“Fill out the form on the website if you want to be part of a small group.” (What if I’m really lonely and want to be in a group, but don’t have a computer?)

Additional note on this last one: for all of us working at the church or if you are reading this on the web, it is difficult to comprehend that many people today (I'm writing this in March 2012) still do not have computer access at home. If we don't provide options (print, email, mobile phone) for contact and sign up we automatically exclude some people from some church activities.

The list of examples such as these is almost infinite. The details that connect people to ministry may seem small, but they are the vital links. Today few people will take time to call the church office for more information. Many people do not have access to the internet. We need to put COMPLETE information about events in every communication piece we produce. It is impossible for people to connect without these details.

It isn’t easy

Putting in these details is excruciating, detailed, hard work, impossible to understand in its difficulty if you have not had to personally track down the details of the multitude of events going on in a church and then put them into a pleasing, clear form in the church bulletin, newsletter, and now website. But these details are the keystone; they are the foundational links that if not there, all the hard work of praying, planning and putting on a ministry event will not accomplish our prayed-for results.

People are not universal mind readers. If you don’t completely communicate about an event people simply won’t show up. It is not the responsibility of the audience to find out all the details needed to connect with you—it is your responsibility.

 

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Filed Under: Misc. Advice and Articles Tagged With: communication detailsyvon prehn blog, Communications, complete communications

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