Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.

The One Goal of Effective Church Communications

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5 Steps of Effective Church ComThere is one goal and one foundational purpose in all we do in church communications and that is to make disciples.

Then Jesus came to them and said, "All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age." Matt: 28:18

These verses are our marching orders, what we are supposed to be about as representatives of Jesus here on earth-that seems obvious. The actions required by these verses also seems obvious-go, baptize, teach-with the end result of making disciples.

Why discipleship is essential for the church to survive—and why your communications are essential to develop disciples

What is  painfully obvious in America today (and most of North America) is that as a whole, we aren't doing a very good job [Read more...]

Online Video, Foundation: The Uniqueness of Church Communications

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Welcome to the Video: Foundation: The Uniqueness of Church Communications, including the Five Steps of Effective Church Communications and Marketing and why marketing is not evil

If you are serious about wanting to create communications that will not only look professional, but will make a significant impact on growing your church in numbers and your people in spiritual maturity, this video and the other videos on this site will enable you to do that. It is not quick or easy, but it will be effective. This video sets up the important foundation for what we do and why we do church communications.

Below the video is a PDF of notes and one for more resources.

PDF of the Notes

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Foundation Handouts PDF

Welcome to the first of our Online Video, Foundation:  The Uniqueness of Church Communications, including the Five Steps of Effective Church Communications and Marketing and why marketing is not evil

If you are serious about wanting to create communications that will not only look professional, but will make a significant impact on growing your church in numbers and your people in spiritual maturity, this video training series will enable you to do that. It is not quick or easy, but it will be effective. This video sets up the important foundation for what we do and why we do church communication

PDF of Additional Resources

Click on the image to download the PDF

Additional Resources Sheet PDF

Measure success correctly—or why a big turnout doesn’t necessarily mean a successful event

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How do you measure success in a church outreach event? Immediately after any event is a great time to evaluate past actions and plan future successes.

A great turnout doesn't equal great results

I recently looked at a church website that celebrated the great success of their fall outreach by listing the number of hot dogs served and bags of candy given away. Though I understand they were celebrating that they got a great turnout for their event, a great turnout alone does not make for a successful church event, especially for this kind of event. If you do even the most minimal advertising, it's difficult not to get a great turnout when you are giving away free food and candy. [Read more...]

The Five Steps Strategy #1: Create multi-channel communication

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Multichannel communication is needed in churches
We live in a time of Multichannel communication--a time of both/and not either/or.

In this time of ever-changing options for communicating in our churches, it is easy to be overwhelmed and we naturally want to simplify our communication workload.  This is expressed by the question I get frequently  in my seminars and through email when people ask me, “What is the best way to communicate with people today? Is it the web, email, or podcasting?  Do we still need to do print? What works best to reach the most people?”

People may not realize when they ask, that they are asking for a ranking of communication channels including: print, online, web, small screen, and many more are the communication channels used to communicate today. When overwhelmed with channel choices, it is natural to want to narrow it down to one or two that will be effective.

I always feel bad as I answer because I know people want me to give them a simple answer and to tell them that one channel, especially if it is the one they prefer, is all they need, but I can’t do that. I can’t do that because to be effective in your church communication ministry, to fully fulfill the Great Commission, there is no one way.

[Read more...]