In this time of ever-changing options for communicating in our churches, it is easy to be overwhelmed and we naturally want to simplify our communication workload. This is expressed by the question I get frequently in my seminars and through email when people ask me, “What is the best way to communicate with people today? Is it the web, email, or podcasting? Do we still need to do print? What works best to reach the most people?”
People may not realize when they ask, that they are asking for a ranking of communication channels including: print, online, web, small screen, and many more are the communication channels used to communicate today. When overwhelmed with channel choices, it is natural to want to narrow it down to one or two that will be effective.
I always feel bad as I answer because I know people want me to give them a simple answer and to tell them that one channel, especially if it is the one they prefer, is all they need, but I can’t do that. I can’t do that because to be effective in your church communication ministry, to fully fulfill the Great Commission, there is no one way.
