Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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Don’t forget the people left behind in the rush to make all things digital

14 April, 2022 By Yvon Prehn Leave a Comment

Yvon's note: I admit, I was a bit cranky when I wrote this. Well, not so much cranky as sad, but I know I can come across cranky at times when I want to cry but end up yelling (ask my husband). I wanted to acknowledge that and ask for your forgiveness if the following comes across too harshly. I seem to be over-reacting a lot these days or maybe it’s an appropriate reaction to the over-the-top stresses of these days. I’m not sure, but I trust the following gives us thoughtful pause as we work to adapt to changing challenges while serving “the least of these.”

It’s been a wild ride in church communications and it isn’t going to smooth out any time soon as we try to figure out what to keep, what to modify, what new things to try, and what old ways of doing things we can toss out. Much well-deserved emphasis and discussion have been on new ways to conduct worship online and that will continue as churches work to figure out how to juggle the challenges of meeting physically together (while properly social distancing apart) and continuing an online ministry for those who cannot meet together.

While these discussions are going on, I’d like some recent thoughts.

Imagine you are older; imagine your health is compromised in some way and staying home is a necessity. Most likely this has been an extremely fearful time.

If you weren’t entirely comfortable with technology, it might have been a challenge to figure out how to participate in an online Bible study or watch a Sunday service.

Imagine that despite your fears, you are just now starting to feel comfortable taking communion with crackers and juice at home and singing along with the worship team on the computer. But on Sunday you are told this will stop. Well, maybe not stop entirely, the church will try to “stream” the service as they meet back in the building, but they are letting people know ahead of time this might not be the same and they made stop doing the online service. [Read more...]

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Filed Under: Blog Tagged With: challenges of covid for church communicators, multi-channel communication, remembering the least of these

Four guidelines for the challenge of ever-changing communication channels

16 September, 2016 By Yvon Prehn Leave a Comment

Digital composite of web pagesAt one time I thought technology would never get any better than the self-correcting typewriter and press-on letters. Now I'm learning to create HD videos and podcasts.  As I've researched video and podcast hosting and distribution systems, at times my brain felt like a jumble of data that would never sort its way into a linear path of what to do next. I'm getting it figured out, but as I'm working out the next steps, I reminded myself of four guidelines I've used in the past to encourage people to try computers and websites without losing the focus on the importance of fully fulfilling the Great Commission. These helped me and may be useful if you are facing new challenges in communication technology:

#1—Don't confuse the media with the message

The media, the tool you use to craft and share your message is and will be constantly changing. Media changes always seem overwhelming and they are often difficult to get through. The change from typewriters to computers for church office communications, from cut and paste layout to MS Publisher to create the church bulletin, from print only to the expectations of a website and social media communication assortment for every church, from flowers to adorn the pulpit to multi-media projection systems—all of these have taken place in the recent experience of the church. The challenge is not only in learning how to use them, but to not allow the demands of the technology to overwhelm the priority of your message. Technology can be extraordinary demanding, but it must never be your North Star. Every person, every church has a North Star which guides all your communications whether you are conscious of it or not. The only appropriate North Star for the church communicator is to fully fulfill the Great Commission—to help people come to know Jesus as Savior and to grow to maturity in Him. The media is not our message—our message is our message. If our eye is on the goal of sharing Jesus truly and completely and growing followers into disciples , if that is the core of our message, though there are many parts of it and many steps in sharing it, we won't be thrown off course when new tools appear. [Read more...]

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Filed Under: Blog, Multi-Channel Communications, Social Media, YP Foundational Tagged With: changes in church communication, church communication, focus in church communication, multi-channel communication

Video: Why your church needs to create multi-channel communications

5 July, 2011 By Yvon Prehn 4 Comments

We have so many ways we can share the messages of our church today, often our biggest challenge is knowing which one to use. The video here is an overview of the communication channels available to church communicators today along with a discussion of the positives and challenges about each one. It also encourages you to create a communication team because no one person can possibly do all the communication in any church today.

This is not a how-to for every channel shown, but an essential OVERVIEW of the church communication channels.

Below the video is a PDF of the handouts for the Video.

This video is FREE for everyone, but the PDF of the notes are for ECC MEMBERS only. We are in the process of adding HD videos for ECC Members, this one was created before we had that ability, but it is still very useful. Membership is one of the best investments you can make in the communication success of your church and is only $9.99 a month or $99 a year for any size church. CLICK HERE for membership information and signup.

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Below is a PDF of the notes for the video above:

[mepr-show if="rule: 23971"]
Multi-channel Handouts
[/mepr-show]

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Filed Under: Multi-Channel Communications, Social networking, Twitter, Facebook, etc. Tagged With: church communication, church communications training, Church Websites, multi-channel communication, yvon prehn training video

What will you do when an iPad costs $40? and what that has to do with how your church communicates today

12 May, 2011 By Yvon Prehn Leave a Comment

Yesterday, a wise friend of mine, Bev M., asked me this question, "What will you do when an iPad costs $40?"

He went on to remind me that you can get a case of paper for about $40.Obviously today, for most churches it costs much less to print on paper. Everyone has access to paper and every church has a way to print and get it out there. But that could change.

What will we do in our church communication programs when an iPad or any other portable, digital communication tools becomes that cheap and widely available?

Think about it.

How you answer that questions not only has to do with the future of your communications, but how well you are communicating now.

No new technology should scare you

Our task as church communicators is to share the words of eternal life. Our message has not changed in thousands of years and it won't change throughout eternity. The tools we use to share it, however, have changed and will continue to change.

No matter what the technology we must use now or what we will use in the future shouldn't scare us because:

  • Our God is always and ultimately in control of all things.
  • Our God is not intimidated by technology (easy to forget that ).
  • Our God can help us learn whatever we need to learn to do the jobs we are called to do.
  • in addition. . . . . .

You should be communicating through a variety of channels now

If you have gotten into the habit of communicating through a variety of channels—print, digital, people—using all the tools available to you, not elevating one channel over others, but being open and excited about each new communication channel and challenge you'll approach every change with excitement.

If the above statement doesn't apply to you, Effective Church Communications has many resources available to help. Teaching you the importance of Multi-channel Communication is one of the most important tenets of this ministry.

Following is a listing of articles and resources on Multi-channel Communication, the first three are FREE, the second three are in-depth articles, resource listings and a webinar. Click on the title of each to go to the article. To find out more information on how to become a members of Effective Church Communications and have access to ALL the materials on this site, CLICK HERE.

Free articles:
You also communicate by what you don't do—the importance of the people channel
Never forget the people who don’t have access to the easily created communication channels

As you share your message in different channels, don’t change the content or look of your message

For ECC MEMBERS only, in-depth articles, resource listings and a webinar. To find out more information on how to become a members of Effective Church Communications and have access to ALL the materials on this site, CLICK HERE.

Is video the best way to market your church?
What’s the best channel to use to communicate the church’s message? Print? Multi-media? Web?

Webinar: Why your church needs to create Multi-channel Communications, or why you can’t just put your church bulletin on the web and be done with it

Never forget who you are and you'll never be afraid of technology

You are an eternal person because you are eternally loved and saved by Jesus.

When the heavens fade away and the earth is renewed, the $40 iPad or whatever technology may come that will challenge and sometimes intimidate us, will be a distant dream. Then we'll laugh at our former fears and wonder why we worried.

Keep that reality in mind as you face the challenges of technology today.

 

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Filed Under: Multi-Channel Communications Tagged With: church multi-channel communications, church technology, Church Websites, multi-channel communication, yvon prehn

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