Effective Church Communications

Effective WEBSITE strategy for Children’s Easter follow-up and a handout to go with it

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Children's Easter Return Card
CLICK on the image above to download the PDF. You can add specific information from your church on the back to help people return after Easter.

Many churches have special events at Easter for children. Many churches have an Easter Egg Hunt. One church in our city has a petting zoo every year. It's a fun event for kids and they serve snacks, play games, and get to interact with baby animals. Lots of unchurched people from the neighborhood surrounding the church attend.

The church doesn't do a petting zoo every Sunday. They don't serve special snacks each week to the kids and they don't have an Easter Egg Hunt each week. Also, the children's ministry doesn't even meet at the same time on a regular basis that they hold the special events for Easter.

Yet somehow, because of the petting zoo, and all the money and time spent on the goodies and the Easter Egg Hunt, the people in the children's ministry assume that the unchurched families in the area surrounding the church will come back to Sunday School the following Sunday because their kids had so much fun.

When they don't, the church staff is often disappointed, but they forget parents aren't mind readers. They have no idea what this church or any church does on a regular basis and no hint of why they should bother to get out of bed early Sunday morning to take their kids to some program they know nothing about.

A flyer like the one here is essential to give out at Easter. On the back you can invite families to your regularly scheduled children's ministry events. In addition to that, a clear link to your website can make a huge difference in ongoing response. Following are some ideas how this works.

How your website can help change this response

If you are a parent of young children, when you see an advertisement for a program for kids, a new game, a special food, anything advertised for kids, what is the first thing you do to check it out?

You will check out the website. On any commercial product or program of any kind, the website is always prominently displayed. That is the next step to find out about the product.

On the site it explains and illustrates the benefits of the product. It will answer questions, tell you where to get the product, and give you instructions on how to contact someone for more information if you have questions.

If this is the obvious that any commercial business does; why do we assume in the church that people will know all about what we offer kids on a weekly basis if we don't tell them? [Read more...]

How Christians are like Pumpkins—a fun object lesson for adults and kids to grow as Christians together

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Pumpkin Carving and faith building project
Use this pumpkin carving lesson as a time to teach children about Jesus.

This is just the cutest, fun thing for Halloween!

But first the serious reasons behind it:

In the Old Testament, Jewish parents were commanded to teach their children about God's law during all of life.

Write these commandments that I’ve given you today on your hearts. Get them inside of you and then get them inside your children. Talk about them wherever you are, sitting at home or walking in the street; talk about them from the time you get up in the morning to when you fall into bed at night. Tie them on your hands and foreheads as a reminder; inscribe them on the doorposts of your homes and on your city gates. Deut. 6:7-9 MSG

In the New Testament, we are all commanded to do a similar thing—

Let the Word of Christ—the Message—have the run of the house. Give it plenty of room in your lives. Instruct and direct one another using good common sense. And sing, sing your hearts out to God! Let every detail in your lives—words, actions, whatever—be done in the name of the Master, Jesus, thanking God the Father every step of the way. Col. 3;7, MSG

Though we are commanded to make God's Word and doing His will part of every area of life, that isn't an easy command to fulfill.

Holidays can help, even ones we wouldn't normally think would help us to grow in our Christian lives.

How pumpkins can help us understand the Christian life, what Jesus has done for us, and how we can live for Him.

We don't often think of Halloween as a time to learn about the Christian faith, but with a little imagination and creativity, it can be! Here is a pumpkin carving project that will help kids learn about Jesus.  Below is a short video that goes through the project and below the video is a link to a  ZIP file that contains a ready-to-print Pumpkin Project sheet, editable MS Publisher files, jpg images, and an MS Word file of the text if you want to create your own version.

Click on the following link to download a ZIP file that contains a ready-to-print Pumpkin Project, editable MS Publisher files, jpg images, and an MS Word file of the text if you want to create your own version: Pumpkin Project & Poem

Resurrection Cookies, a Free recipe that will teach children and parents about Easter, and it’s something you can do at home now

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Res Cookie Bunny Verstion
Resurrection Cookies are a wonderful way to remind both children and parents of the real meaning of Easter--the Resurrection of Jesus. Plus it's a fun and yummy project!

For a great strategy to teach children about Easter, involve parents, and provide an outreach tool, NOTHING beats Resurrection Cookies.

When you make the cookies, you visually illustrate Jesus suffering, burial, death and resurrection. Because you are doing it with cookies, it is much less intimidating for people who don't go to church to be involved with it.

In other years you can do this with friends and neighbors. This year with everyone staying home it is a wonderful activity for a family.

Below are pictures of a variety of designs for the Recipe. To see larger images of the pages, click on the first image and a larger slide show will come up. The file below them has both PDFs and MS Publisher files for you to download.

Various designs for Resurrection Cookies:

To download the Resurrection Cookie File, click the following link: Church Bunny Resurrection Cookie Files

Later in this article is the text for the handouts, including the introduction, recipe, and Bible verses if you choose to create your own verses of the handouts or if you want to put the material on your website or in a church newsletter. You have my permission to use it freely. The text is the same for all of them—choose a style that suits you best or use the text below to create your own version. [Read more...]

Postcards for Kids! A great way to encourage families to come back-to-church this fall!

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Kids Back to Church Postcard
Kids love to get mail addressed to them personally. Why not create postcards inviting them to Sunday School this fall?

Kids love to get mail especially in the days of almost all electronic communications and social media. A letter or postcard addressed to them is something very special because they almost NEVER get anything like this.

To celebrate fall and back to school and church time, I have a GREAT set of postcards for you to share with the kids in your church! They are in both full color to print on full-color printers and separated spot color for you to print with your in-house inkjets, laser printers, or a RISO Digital Duplicator or similar technology.

From inspiration to practical implementation

Kids back to church postcards PDF Files_Page_05What follows is a set of postcards for Fall, but you can use this idea any time of the year when you want to give a little boost to attendance at your children's ministry or to advertise a special event.

At the end of this article, you can download a ZIP file that has PDFs like the one to the left that are ready to print for all the cards, plus you also get the original, editable MS Publisher file so you can modify them any way you like for your church.

Just put the child's name on the front and on the back add in all the details of your children's program at church, print and you are set to go.

 

Following are images of all the cards

[Read more...]

How to make Bible school more than a happy memory—strategy and materials to connect with Parents

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VBS return to church flyers
Kids always have a wonderful time at VBS, but you must be intentional in inviting families back if you want that great week to have a lasting impact.

Some of the happiest times of my life as a child were in summer Daily Vacation Bible School and that wonderful experience continues in many churches today. Kids have a wonderful week, but thoughtful communications can extend that week into a continuing relationship with the church.

There are several ways you can do this, but the over-riding idea is that you need to intentionally communicate connect with parents, let them know what else is going on for their children at the church, and invite them to take part in it.

Why this is so important

If you asked a person in the neighborhood of your church, who does not go to your church, "What does our church do on Sundays for children?" you would most likely be met with a blank stare. Most people who do not go to church have no idea what people do in church other than the media picture of people standing around singing with their hands in the air.

The parents of the neighborhood children you worked so hard to reach so their kids would come to VBS are no different. To many of them the church is providing a nice summer community service and they get a few hours of free (or almost free, as many VBS programs charge these days) child care for a week. That the church has anything else of value for their kids is probably something that never crossed their minds.

For the church staff putting on VBS that's difficult to imagine, but it's true and though you want people to so love VBS they will bring their kids back on Sunday to your children's program and begin a relationship with the church, this won't happen unless you are intentional about it. Here's how to do it: [Read more...]