Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

Charging for Fall Festival outreach events, what’s wrong with that?

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Who in this group gets a meal and who doesn't at your alternative Halloween event? It should be ALL of them.

There may be legitimate reasons for charging for some events, for example, if you are bringing in a professional Christian comedian or speaker—someone has to pay for their time and expenses. However, in most instances, I believe strongly that it communicates an incorrect message if a church charges (or even asks for donations) at a ministry event.

Fall Festival mixed message

I recently looked at an advertisement for a Church Fall Festival. It was going to be an alternative Halloween event, which is always popular with the community. I was told that in years past this church put on the event as free community outreach, but this year things were different. The person showing me the invitation card was concerned and here's why:

The invitation said: "Fun, games, food, candy for all!" and in big letter, "No entry fee"

In much smaller letters it said, "There will be a small charge for a hot dog meal;  candy is free."

and

"There will be a charge for professional photos at the event."

What's wrong with that?

Times are still really hard for lots of folks and it was not only a very confusing message, but I think one unworthy of the gospel. Let's look at the food charge first and then the photography one. The text continues below the video.

[Read more...]

Why everything sinful about Halloween makes it perfect for Outreach!

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Halloween outreach
How to take what is evil about Halloween and turn it into a reason to share about Jesus!

Lots of churches don't do outreach events at Halloween because they think they are sinful--but this brief video shows you how the very things that make Halloween sinful and repulsive to many church people--the focus on death, the supernatural and similar things are what make Halloween a PERFECT time for outreach.

We can use these topics and the interest people have in them as bridges to conversations about Jesus. The video here shows you how the Apostle Paul did that and how we can use this time of year to do it in our communities.

CLICK HERE TO go to LINKS to motivation and tools to help you share the good news about Jesus at Halloween

Halloween responses to keep in mind–a flyer reminder to be kind when we might want to be grumpy

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This was shared on Facebook and is very worth passing on as a reminder of what can be a fun, but also a sometimes stressful time. Below it is another challenging thought from Facebook.

What is below is especially important if you are giving out a gospel tract or other information related to your church or Jesus at Halloween.

Below it is one more challenging example from Facebook about Halloween.

When we get it right at Halloween

For Successful Fall & Winter Outreach Publications: Clarify and Coordinate for greater lasting impact

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welcoming people
If you are planning a fall or winter outreach event at your church, these tips will help you have lasting success from it.

Fall and winter are two prime times for churches to plan outreach events for their communities. Large amounts of time and money are spent on these events and often the church gets a great community response to the free Harvest Festival or Family Thanksgiving Dinner or Community Caroling and Hot Chocolate Party. But seldom do these activities generate the kind of continuing church involvement a church hopes for. I'd like to offer some suggestions on how to CLARIFY and COORDINATE your message for greater lasting impact.

If you don't want to waste your time and money the following tips are essential!

To help you understand how important this is and to give you a sense of how futile it is to hold events without good communication to clarify and coordinate your message, primarily for the ladies reading this, think about when you buy cosmetics at the department store or online and you are given some free samples. (The gentleman reading this may or may not have some sort of similar situation, regardless the example will make sense.)  The company that makes the cosmetics don't have the samples in the middle of the mall set up on a pretty display that says, "FREE FOR ALL." No, you go to the specific cosmetic counter and you know without a doubt who is giving them to you. [Read more...]

A Case Study to help you be more successful in recruiting volunteers, using Trunk or Treat as an example

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Sucessful fall church outreach
Fall is a great time for church outreach and the ideas here will make sure you get enough volunteers to make your event successful.

Yvon's note: though this material and the video is several years old, it has some extremely useful material that will help you be successful in your fall outreach. Consider the production values and artwork a retro memory and learn from the timeless principles represented.

Recruiting enough volunteers is always a challenge for any church event and few are the churches that report they have enough. When the event takes place and there are not enough people, not only is it tiring for the staff and the volunteers that are there, but it is spiritually trying also. When this happens, we ask ourselves:

Why didn't more people help?
Don't people care about their neighbors?
Doesn't outreach matter?

These and many other questions haunt us and make us hesitant to be enthusiastic about upcoming events.

In evaluating many instances of this kind, I've put together the online Video below that has a Case Study with specifics and samples that I trust will help you be more successful in recruiting people for your next church outreach event.

As you can imagine (this being a church communication ministry) I believe that the primary problem with not getting enough volunteers is in the communication that comes from the church—the problem is not in our people, but in us. Often we don't communicate nearly as well as we think we did to let people know how much we needed their help or even, as you'll see in the case of Trunk or Treat, even what the event is about.

This video would be excellent to watch with your church staff. Remember you can click on the little box of arrows at the bottom of the video to blow it up full size on your screen. Simply hook up the computer to a projector and you can show it to the entire staff. [Read more...]