Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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Church Communicator’s review of Six Strategies for Effective Church Communications

26 June, 2012 By Yvon Prehn Leave a Comment

Six Strategies BookI try very hard to create materials that are useful to all church communicators. I do pour heart, soul, and many prayers into them and I send them off (typos and all) trusting God that they make sense and are useful.

It is wonderful to get positive feedback from people and following is a review of Six Strategies For Effective Church Communicators. I'm passing it along because I think the author covers many of the major points of the book well.

Please if you have comments, do send them to me and please put them in the comment sections of the books and even more on my books on amazon CLICK HERE to go to that link. Your opinion is what is so important--I don't do these to talk to myself, but to serve all of you as you create communications that will help your churches fully fulfill the Great Commission.

I don't do these to talk to myself, but to serve all of you as youelp your churches fully fulfill the Great Commission.

Email review of Six Strategies of Effective Church Communications

The Six Strategies are written in a concise style and makes for quick
reading... It should be very useful to help "train" those involved with PR
and church communications (the style should make it easier to get those who
don't like to read, to at least skim through the book).

I agree wholeheartedly with all the observations, insights, strategies and
advice you give, and especially relate to, and identify with, your thoughts
that there are too many media channels to leave to one individual to
effectively communicate with, and that there should be a "communications
team" where individuals from the same "Body" work on different areas
according to their areas of familiarity.  Also, that a congregation's
communications should reflect who they are and not try to convey an image
that does not match who they are.

As I am in the printing business, I am "painfully aware" of the enormous and
fast changes happening in communications and the multitude of "channels"
that are appearing and evolving.

[ I also notice you used some expressions from the OIKOS book (great
recommendation as well... I read it, although I don't agree with all the
content, but the basic message matches what I was taught in a "Master's
Plan" bible study from the 1980s.) ]
. . . . .
Again, thank you, thank you, thank you, for what you've assembled and
written in this book.  I give this a big thumbs up!  You put into easy to
follow words, thoughts that I have had for the past few years.  Even the
bible passages caused me to smile, as I just completed working on quite a
number of them in the last few weeks for the liturgical scripture readings
in our PowerPoint for worship.

In my opinion, the only thing needed to complement the strategies of the
book is a bit more explanation of the Five Steps so readers remember them
better as they read references to The Five Steps in the strategies. But I
guess I can look forward to that in the book you will publish soon: "The
Five Steps of Effective Church Communications and Marketing".

from EW, Canada

If you want a copy of  The Six Strategies of Effective Church Communication, CLICK HERE.

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Filed Under: Characteristics of ECC, Communication Teams, Multi-Channel Communications, Volunteer Management Tagged With: effective church communciations, Six Strategies for Effective Church Communication, Strategy for church communications, Yvon Prehn book review

Jesus and Perfection in Church Communications

22 April, 2012 By Yvon Prehn Leave a Comment

Jesus Christ our Lord
Of course we want our work to be pleasing to Jesus, but let's look at what really matters to Him.

Sometimes people don't think they are doing all they can for the Lord, that they aren't excellent or perfect enough in their communications ministry unless what they produce professionally perfect, high-tech exciting creations day-after-day, no mistakes allowed. Now all those qualities can be wonderful, but  sadly, it also often means that no one in the church is good enough to create the communications in print or on the website, so an outside, professional firm must be hired to do it. Or, if the work is done at the church, only a select person or two in the church is good enough to produce the quality needed. In other words, the church needs to have the design standards of a professional advertising agency to be pleasing to the Lord.

Being expensive and professional, as defined by using the standards of a professional ad agency, though it might be commendable, isn't the only standard of perfection for the followers of Jesus. [Read more...]

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Filed Under: Blog, Characteristics of ECC, Communication Teams, Leading & Managing, Skills Tagged With: Bible commentary, church leadership, church volunteers, Communications, Religion, volunteers, yvon prehn

What Church Secretaries wish their pastors knew about church communications

25 April, 2011 By Yvon Prehn 5 Comments

I created this video not only because I talk to, email and communicate with many church secretaries, administrative assistants, and church office professionals, but also I have done the secretarial and communications work in various amounts,  for many years for my husband who is a bi-vocational pastor. This is a job with tremendous responsibilities and needs if you are going to do it well. However, often the church office is often the last place to get the resources they need.

Please, if you are in a leadership position, take a few minutes and watch this with your church secretary. and pray about all you can do to build up and encourage each other.

One more idea for leaders—take a few minutes to share with your partners in ministry (secretaries and staff) what you wish they knew.

Then take time to pray together  about all you can do to build up and encourage each other.

This video is free, but the handouts are only available to ECC Members. Not only handouts, but many, many templates, ebooks and other resources are available to ECC MEMBERS. To find out more and to join, CLICK HERE.

The video and PDF handouts follow.

Handouts that go with the video above:

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The PDF handouts, these go with the video above, just click on the image to download them.

Church Secretary PDF HANDOUTS for Video

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Filed Under: Communication Teams

Be a better listener, part one: Mastering the Most Overlooked Communication Skill

25 April, 2011 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed. note: this week celebrates Administrative Assistants and this series of articles gives some of the best advice possible for good working relationships. Without listening, it's hard for anything constructive to take place in the church office—give yourself a gift—read all three parts as they are posted, and learn to listen well.

“I know you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I said.”

This classic statement proves the point: communication is not easy.

Listening and hearing are not the same.

Americans spend at least 80 percent of their waking hours communicating—speaking, listening, texting, emailing, reading, and writing. The form your communication takes varies, of course, depending on your lifestyle, but a common rule of thumb says that on average 9 percent of our communicating is done by writing, 16 percent by reading, 30 percent by speaking, and 45 percent by listening. Factoring in email, tweets, and instant messaging, we might adjust the percentages a bit, but taking in information (listening in one form or another) still takes the lion’s share of communication time.

Verbal skills enabling you to express yourself and get your point across are vital to your ability to do your work well. But equally important for the Christian professional— perhaps even more important—are listening skills. Every day you have an opportunity to work better, serve better, minister better by listening better.

The idea of listening as an acquired skill may be unfamiliar. Many think of listening and hearing as the same. Not so. You can hear and never really listen. Hearing is entirely passive; listening is an active process.

Often the more you hear, the less you listen. You are inundated with noise and messages every day. You are aware of the sound. Though you may not even try to comprehend what is being said, though you learn to filter out much of the noise around you, you hear it. In fact, you may become so used to filtering out sounds that even when you try to listen, you cannot. Listening, unlike hearing, is a skill that requires understanding and grasping the idea. Listening gives meaning to the sounds you hear. Because few of us have been trained how to listen, most of us are rather poor at it.

But you can master the art of listening, our most neglected communication skill.

Three levels of listening

You learn to become a good listener the same way you learn to become a good speaker: discover the system and practice. Just as some speakers are better than others, some listeners are better than others. Similarly, as a speaker your performance will vary. Your performance as a listener can vary too.

Each of us listens on at least three different levels, each requiring a higher degree of concentration and sensitivity. You may use all three levels during the course of the day.

At the first level, marginal listening, little real understanding occurs because you are preoccupied with your own thoughts. You tune in and out, following the discussion just enough to get the gist of it. A speaker generally knows when the marginal listener is not paying attention.

At the second level, evaluative listening, understanding is superficial. You stay emotionally detached, and do not actively participate in the communication. You ask no questions and give no feedback. You may even fake attention while really concentrating on what you want to say when the speaker is finished.

The third and most effective level is active listening. The active listener is sensitive to the meaning behind the speaker’s words. You are totally attentive, watching for overtones and body language. You show both verbally and non-verbally that you are there for the speaker. This active listening behavior is known as “attending.” Attending is one of the biggest compliments you can give as a listener.

Little instruction in listening
When it comes to teaching communication skills, schools traditionally concentrate on reading and writing. Some instruction is directed toward verbal skills, but virtually no instruction is given in listening, the skill we actually use most in life. As a result, the average adult listens at no better than 25 percent efficiency.

One obvious difference between written and verbal messages is that if you do not understand or remember a written message, you can go back to it later. It is permanent. But, usually, what you hear is fleeting; either you get the message right, remember or note it, or it is gone. Retention is essential.

We don’t do so well, despite the fact listening as a way of taking in information is used far more often than reading. Immediately after listening to a ten-minute presentation, the average person understands and remembers only about half of what was said. After 48 hours less than 25 percent is remembered. Perhaps this is to be expected in a society that places tremendous value on speaking and seldom recognizes the value of listening. People who speak out are generally seen as assertive, capable, and in control—even if what they say is of little value. The quiet listeners, on the other hand, may be perceived as lacking in confidence. Yet, it is often the listeners who have the best grasp of situations and a greater insight into possible solutions.

Becoming an active listener involves sharpening your ability to understand, evaluate, and respond to what you hear. The single most important element in your ability to do these things is not intellect but attitude. You must realize the importance of listening, want to improve your skills, and believe that you can.

_______________________________

Series of the Three Articles on Be a Better Listener by Gayle Hilligoss

Click on any of the links to go to the article:
Be a better listener, part one: Mastering the Most Overlooked Communication Skill by Gayle Hilligoss

Be a better listener, part two: AIM, the three significant aspects of listening by Gayle Hilligoss

Be a better listener, part three: Ten techniques you can start to use now by Gayle Hilligoss

 

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Filed Under: Columnist Gayle Hilligoss, Communication Teams Tagged With: church bulletins, Columnist Gayle Hilligoss, how to listen, Listening Skills

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