Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.
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We are here to serve, comments by a communications director

22 June, 2011 By Yvon Prehn 2 Comments

Ed note: This fantastic article was originally a comment by Krysta, posted below the article on distractions in the church office. It has such good advice that I wanted to highlight it. This is one of the important distinctives that makes our work different from the work done by secular communication professionals.

Having worked as communications director for a large church for 5 years, I struggle more and more with distractions every day. My desk is located where all sound and all people come to me, even though it’s in the back of the office. I am auditory and have super-hero hearing, so tuning out things like voices and conversations doesn’t work for me. Oh, and I’m kind of nosy and can usually answer whatever questions people are asking so of course I have to get involved .

I often have to take projects home and work on them in the evenings and weekends because my day was spent in one big distraction. I joke that I can get more accomplished in 2 hours of silence at home than I can in 2 days spent in the office, but I’m not kidding!

Something all church staff need to remember is that WE ARE HERE TO SERVE. This is the only thing that keeps me from running (screaming) out of the noisy office some days when someone points out a typo I made while working on the worship bulletin in the midst of massive distractions. If only they sat at my desk for 10 minutes, they’d understand…

I kept a list of “distractions” once – it only took two days to show that between the hours of 9 and 11 a.m., TWENTY-FOUR people called or stopped by my desk. I served 24 people in a two-hour time frame, hopefully making a difference in their day. I AM HERE TO SERVE. I keep saying it.

Remembering that we are here to serve isn’t easy. When those same couple parishioners stop by the office to chit-chat every couple days while I’m trying SO hard to put the newsletter together or get an email sent to the congregation with minimal typos, I force myself to remember that maybe our conversation brightened their day or eased a burden they’d been carrying. Maybe we are the last people they come into contact with when they go back to an empty, quiet house. Maybe we are the only bit of Jesus they get to come into contact with that day… and I really don’t think Jesus cares about typos in a bulletin.

___________________

Please share your comments and experiences in the comments sections here and anywhere else you'd like on the site. We can all learn from each other's experiences and comments.

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Filed Under: Church Office Skills Tagged With: Christian servant, church communications servant, serving in the church

Online Video, Foundation: The Uniqueness of Church Communications

12 June, 2011 By Yvon Prehn Leave a Comment

Welcome to the Video: Foundation: The Uniqueness of Church Communications, including the Five Steps of Effective Church Communications and Marketing and why marketing is not evil

If you are serious about wanting to create communications that will not only look professional, but will make a significant impact on growing your church in numbers and your people in spiritual maturity, this video and the other videos on this site will enable you to do that. It is not quick or easy, but it will be effective. This video sets up the important foundation for what we do and why we do church communications.

Below the video is a PDF of notes and one for more resources.

PDF of the Notes

Click on the image to download the PDF

Foundation Handouts PDF

Welcome to the first of our Online Video, Foundation:  The Uniqueness of Church Communications, including the Five Steps of Effective Church Communications and Marketing and why marketing is not evil

If you are serious about wanting to create communications that will not only look professional, but will make a significant impact on growing your church in numbers and your people in spiritual maturity, this video training series will enable you to do that. It is not quick or easy, but it will be effective. This video sets up the important foundation for what we do and why we do church communication

PDF of Additional Resources

Click on the image to download the PDF

Additional Resources Sheet PDF

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Filed Under: 5 Steps of ECC, Basic Church Communications Training, Church Outreach and Marketing Tagged With: church communications foundation, church communications training, church marketing, Communications, yvon prehn video

Word Cloud Overview, featuring Tagxedo

27 May, 2011 By Yvon Prehn Leave a Comment

Word cloud websites are great ways to create colorful interesting graphics that have lots of impact but are not much work to create. Though many programs are available to do this, this video gives you a brief overview of Tagxedo, a program that not only creates colorful Word Cloud, but makes it easy to save them and use them in other programs, something many of the other programs don't do. For ECC Members, the video also previews some of the free tag clouds and seasons postcards available for you by CLICKING HERE. For information how to become an ECC MEMBER, CLICK HERE.

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Filed Under: Misc. Advice and Articles Tagged With: Communications, create Word Clouds, Father's Day, summer postcards, Word Clouds, yvon prehn video

What will you do when an iPad costs $40? and what that has to do with how your church communicates today

12 May, 2011 By Yvon Prehn Leave a Comment

Yesterday, a wise friend of mine, Bev M., asked me this question, "What will you do when an iPad costs $40?"

He went on to remind me that you can get a case of paper for about $40.Obviously today, for most churches it costs much less to print on paper. Everyone has access to paper and every church has a way to print and get it out there. But that could change.

What will we do in our church communication programs when an iPad or any other portable, digital communication tools becomes that cheap and widely available?

Think about it.

How you answer that questions not only has to do with the future of your communications, but how well you are communicating now.

No new technology should scare you

Our task as church communicators is to share the words of eternal life. Our message has not changed in thousands of years and it won't change throughout eternity. The tools we use to share it, however, have changed and will continue to change.

No matter what the technology we must use now or what we will use in the future shouldn't scare us because:

  • Our God is always and ultimately in control of all things.
  • Our God is not intimidated by technology (easy to forget that ).
  • Our God can help us learn whatever we need to learn to do the jobs we are called to do.
  • in addition. . . . . .

You should be communicating through a variety of channels now

If you have gotten into the habit of communicating through a variety of channels—print, digital, people—using all the tools available to you, not elevating one channel over others, but being open and excited about each new communication channel and challenge you'll approach every change with excitement.

If the above statement doesn't apply to you, Effective Church Communications has many resources available to help. Teaching you the importance of Multi-channel Communication is one of the most important tenets of this ministry.

Following is a listing of articles and resources on Multi-channel Communication, the first three are FREE, the second three are in-depth articles, resource listings and a webinar. Click on the title of each to go to the article. To find out more information on how to become a members of Effective Church Communications and have access to ALL the materials on this site, CLICK HERE.

Free articles:
You also communicate by what you don't do—the importance of the people channel
Never forget the people who don’t have access to the easily created communication channels

As you share your message in different channels, don’t change the content or look of your message

For ECC MEMBERS only, in-depth articles, resource listings and a webinar. To find out more information on how to become a members of Effective Church Communications and have access to ALL the materials on this site, CLICK HERE.

Is video the best way to market your church?
What’s the best channel to use to communicate the church’s message? Print? Multi-media? Web?

Webinar: Why your church needs to create Multi-channel Communications, or why you can’t just put your church bulletin on the web and be done with it

Never forget who you are and you'll never be afraid of technology

You are an eternal person because you are eternally loved and saved by Jesus.

When the heavens fade away and the earth is renewed, the $40 iPad or whatever technology may come that will challenge and sometimes intimidate us, will be a distant dream. Then we'll laugh at our former fears and wonder why we worried.

Keep that reality in mind as you face the challenges of technology today.

 

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Filed Under: Multi-Channel Communications Tagged With: church multi-channel communications, church technology, Church Websites, multi-channel communication, yvon prehn

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