In this challenging time of multi-channel church communications, to make this situation manageable for practical application I’ve divided the many communication channels into three overall groups. It is much more difficult to communicate in all three channels, but I trust this section will encourage you and give you some strategic ideas how to be more effective as you work.
The three channels of effective church communication
Channel #1: Print
This channel consists of printed bulletins, newsletters, postcards, invitation cards, connection cards, instruction materials, printed matter of all kinds, sizes, and quality that we create in the church. Print, in color, black and white, and all its forms is still one of the primary and most important ways we communicate with people today and will be for some time. Almost everyone has access to this channel.
Channel #2: Digital
This channel is the latest tool we have to communicate the gospel message and we use it in PowerPoint® presentations, the internet, our website, email newsletters, cell phone and small screen communications, and anything else that makes up the newest, latest, and greatest communication technology. This channel is still emerging, developing in new systems and tools, and is expanding constantly. Not everyone has access to this channel and speed of adaptation varies tremendously with age and socioeconomic groups. [Read more...]