Yesterday, a wise friend of mine, Bev M., asked me this question, "What will you do when an iPad costs $40?"
He went on to remind me that you can get a case of paper for about $40.Obviously today, for most churches it costs much less to print on paper. Everyone has access to paper and every church has a way to print and get it out there. But that could change.
What will we do in our church communication programs when an iPad or any other portable, digital communication tools becomes that cheap and widely available?
Think about it.
How you answer that questions not only has to do with the future of your communications, but how well you are communicating now.
No new technology should scare you
Our task as church communicators is to share the words of eternal life. Our message has not changed in thousands of years and it won't change throughout eternity. The tools we use to share it, however, have changed and will continue to change.
No matter what the technology we must use now or what we will use in the future shouldn't scare us because:
- Our God is always and ultimately in control of all things.
- Our God is not intimidated by technology (easy to forget that ).
- Our God can help us learn whatever we need to learn to do the jobs we are called to do.
- in addition. . . . . .
You should be communicating through a variety of channels now
If you have gotten into the habit of communicating through a variety of channels—print, digital, people—using all the tools available to you, not elevating one channel over others, but being open and excited about each new communication channel and challenge you'll approach every change with excitement.
If the above statement doesn't apply to you, Effective Church Communications has many resources available to help. Teaching you the importance of Multi-channel Communication is one of the most important tenets of this ministry.
Following is a listing of articles and resources on Multi-channel Communication, the first three are FREE, the second three are in-depth articles, resource listings and a webinar. Click on the title of each to go to the article. To find out more information on how to become a members of Effective Church Communications and have access to ALL the materials on this site, CLICK HERE.
Free articles:
You also communicate by what you don't do—the importance of the people channel
Never forget the people who don’t have access to the easily created communication channels
As you share your message in different channels, don’t change the content or look of your message
For ECC MEMBERS only, in-depth articles, resource listings and a webinar. To find out more information on how to become a members of Effective Church Communications and have access to ALL the materials on this site, CLICK HERE.
Is video the best way to market your church?
What’s the best channel to use to communicate the church’s message? Print? Multi-media? Web?
Never forget who you are and you'll never be afraid of technology
You are an eternal person because you are eternally loved and saved by Jesus.
When the heavens fade away and the earth is renewed, the $40 iPad or whatever technology may come that will challenge and sometimes intimidate us, will be a distant dream. Then we'll laugh at our former fears and wonder why we worried.
Keep that reality in mind as you face the challenges of technology today.
Please share your thoughts, comments, questions!