Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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Effective Volunteer Recruitment Communications Samples: advice and PDF examples

12 September, 2016 By Yvon Prehn Leave a Comment

Ideas for volunteer ministry
Some churches do an incredible job of recruiting, encouraging and training volunteers and here is an opportunity to learn from them.

Every church needs a committed and enthusiastic team of volunteers if all the ministries and needs of the church are to work as a healthy representative of the Body of Christ.Recruiting that team, training, and keeping them functioning well are some of the major responsibilities of church communicators. Following is some overall advice and then some excellent PDF samples (click on the image for the full PDF download) of volunteer communications. The samples include a fantastic overall volunteer handbook, two volunteer recruitment and job listing booklets and one of the most complete ministry description brochures I've ever seen for church ushers. This is an extremely useful collection of volunteer equipping sample materials.

Advice for creating effective volunteer communication materials

Unfortunately, creating the communications support to keep these ministries functioning well is usually not at the top of any church communicator's list. It isn't nearly as much fun as doing a flyer for the summer picnic or any other primarily design-oriented piece because for volunteer communications to be truly effective requires: [Read more...]

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Filed Under: Communication Teams, Leading & Managing, Volunteer Management Tagged With: church leadership, Communications, leadership manual, volunteer recruitment, volunteers, yvon prehn

A tourist brochure provides design inspiration for a church information brochure

6 September, 2016 By Yvon Prehn Leave a Comment

Tourist brochure provides inspiration for a church information brochure
Tourist brochure provides inspiration for a church information brochure

Ed. note: This is from our archives and it still represents one of the best examples of a newcomer brochure that I've ever seen. It's based on a tourist brochure, is incredibly creative, and should provide some great inspiration for newcomer materials you create for upcoming fall events.

We know that for people to come to our churches who may have grown up without going to church that it can be a very scary experience.

This PDF shows a wonderful way you can make them feel welcome. Think about how visiting your church might be like visiting and entirely new country (which is what it is for many people). Think about how you might do up a tourist brochure  and in an upbeat way show them around.

Our traditions and sometimes the language we use, can be very confusing—so have fun and help out your guests!

To download the PDF click here or on the image.

PLEASE —if you do up something like this for your church, send me a PDF of it  and I'll share it on this site so others can be inspired. Send it to yvonprehn@gmail.com.  Thanks so much!

note: this PDF is from Yvon Prehn's archives and is the only format of this article available presently. Not the greatest quality to be sure, but shared with the belief that the content is useful.

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Filed Under: Design, Evangelism & Outreach Tagged With: Church brochure, church welcome, Communications, evangelism, outreach communication, seeker sensitive, yvon prehn

3,000 on your membership list; 350 on Sunday? It may be a problem with your internal marketing

5 September, 2016 By Yvon Prehn

Don't forget internal marketing in your church
When creating your outreach plans, remember it's just as important to plan INTERNAL marketing for people already attending your church.

A common challenge for many churches today is that they may have 2,000 to 3,000 people listed on the church rolls, but only a fraction of them show up each week.

Though there are many reasons for this, one key reason for is that many churches do little to no internal marketing. If a business never followed up with customers, but simply greeted them warmly when they came in the door, but never contacted them again, never sent a sale flyer or had any other contact with them, the customer would probably not return. A church is not very different.

Most churches put the majority of their church marketing and communication efforts on getting people outside the church to come to the church. Though this is important, we shouldn't stop there and just like the customer above, if a church doesn't work on communicating with current members, they may not see them often.

We also have more reasons to do internal marketing than the local business. Remember, Jesus commanded us to make disciples, not simply worship and special event attendees. We need to learn to use every tool of technology available to get people involved in the activities and ministries of our churches that will take them to the next step of Christian maturity. To do this we need to plan out our internal marketing and it works best if you have a coordinated approach using both social media and print.

Internal marketing defined

Internal marketing includes all the communications you create for people already attending your church to get them involved in the activities of your church or ministry that will help them grow to maturity in their Christian life. Not only is this important when people come to your church after a special event, but it is important on a continuing basis.

Far too often this aspect of marketing and communications does not take place in the church and if it does, it is done in an often haphazard and spotty way. This lack of attention to this aspect of marketing is seldom intentional. It happens because:

  • The church staff does not see the importance of need to do this kind of marketing because of the unspoken assumption that people will automatically attend small groups, training times and other activities of the church.
  • Because it is important to the staff, they think it is important to the congregation, but this is seldom true.
  • Church staff is too stressed out and overworked to do one more thing in communications and marketing than they are already doing.
  • There is no intentional plan for internal marketing and no way to measure the effectiveness of the program.
  • Internal marketing is only done through one channel—if that's social media primarily (as much is today) this doesn't have a an impact on people who prefer print or don't have access to digital channels.

Following are suggestions on how to begin to remedy this situation: [Read more...]

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Filed Under: 5 Steps of ECC, Church Outreach and Marketing, Strategy #7: Always be marketing—outside the church and inside the church Tagged With: church leadership, church marketing, Communications, how to increase attendance at church, retain church members, yvon prehn

Typesetting for kid’s communications

24 August, 2016 By Yvon Prehn 2 Comments

PDF of Typesetting for Kids publicationsCreating communications for children can be lots of fun, especially with the fun typefaces you can use.

This PDF gives you some guidelines to make your use of them more effective. Though it has some useful tips, the companies cited are no longer in business, but http://www.fontspace.com/ is and below are some of their current fonts that are great for children:

All the fonts above are from:  http://www.fontspace.com/ and are free downloads.

Google fonts also has a great selection of free fonts

One very important guideline to keep in mind is to NEVER use the typefaces that have reversed letters (such as a reversed "e" or "s"). It might seem like that would be a harmless, cute thing to do, but when little children receive a printed piece from a respected person in the church and the penmanship is all wrong, it can be confusing.

Have fun, do kid-friendly things, but always remember the position of authority and influence you have in young lives.

To download the PDF, click here or on the image.

note: this PDF is from Yvon Prehn's archives and is the only format of this article available presently. Not the greatest quality to be sure, but shared with the belief that the content is useful.

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Filed Under: Children's ministry, Typography Tagged With: Children's ministry, Communications, type-setting, typeface choice, yvon prehn

Great Idea Swap: Samples of Children’s Ministry Communications

24 August, 2016 By Yvon Prehn 2 Comments

Note: these are from a previous GREAT IDEA SWAP, but are some wonderful samples for Children's Ministry that I thought would go well with the Postcard samples we just shared.

Children's ministry requires a large number of communication pieces for a successful ministry. The following pieces are a from various churches and should give you some ideas for your ministry. These samples are from our Great Idea Swap. A brief description and a few comments goes with each one.

Click on the the image to download the PDF and to be able to see the entire communication piece.

Children's ministry Brochure

This brochure that describes the Preschool ministry at this church is short, sweet and to the point, but it gives you the information you need and how to contact someone at the church for more information.

One other thing I really like is the image used to illustrate the ministry—instead of just a piece of clip art of children (and there is really nothing wrong with that), they used the watering can and water illustrating growth—neat image and I have an idea a really neat ministry also.

To download the PDF, click here or on the image.

Christian growth bookMy Christian Growth Book

Don't let the simple cover fool you, this booklet is a jewel.

It has a detailed, complete program of discipleship for children presented in a systematic, upbeat way, with prizes and rewards as the children work through different levels.  The program includes becoming a Christian, baptism, life-style guidance, learning books of the Bible and the flow of Bibical history, plus a group of key passages and verses for the children to memorize.  You can of course adapt the material to the training of your church, but the important thing here is that this can inspire you to have a discipleship training program for your children.

To download the PDF, click here or on the image. [Read more...]

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Filed Under: Children's ministry Tagged With: Children's ministry, Communications, yvon prehn

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