Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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FREE Church Publicity Workshop: How to promote your church events to local media

1 December, 2011 By Yvon Prehn Leave a Comment

Publicity Cover page
This is the first page of presentation notes for this extremely helpful Publicity Workshop for churches. At the end of this article you can download the notes and PowerPoint presentation.

At this holiday time of year, we work so hard to put on Christmas events and we want as many people as possible to attend.In addition to all you do at the church, if you can get free media advertising, this can be a way to reach people who are unfamiliar with your church.

To help you do that, reach your community, and get them to your events, ECC Member, Sandra Coulson, a newspaper reporter and copy editor has shared a Publicity Workshop presentation that she presented to her church. The advice in it is clear, simple, easy-to-follow and tremendously useful.

The ZIP FILE at the end of the article has her PowerPoint presentation and PowerPoint notes. Below is her cover email that explains what she did.

I can't thank her enough for sending it. If you have training materials like this that you would like to freely pass on, please email me with them at yvon@effectivechurchcom.com.

Sandra's email and cover letter for the Publicity Workshop Presentation

Hi Yvon,

We recently tried a publicity workshop for leaders of groups at my church and it seemed to help many of them with an area in which they were struggling.

Some background: I’ve worked as a newspaper reporter and copy editor for 30 years. Although I sit on the other side of the fence, I understand the general approach that publicists use to attract attention to their cause. I also noticed that some of the posters, flyers and public service announcements that groups at my church were putting out were missing the mark. (At my church, each group often does their own publicity.) So I volunteered to put together a short, simple presentation on the basic of publicizing events.

I sent out invitations (mainly by e-mail) to all group leaders. Since I work nights at the newspaper, the easiest time to organize it was right after church on Sunday morning. The alternative was a session on Saturday, but I figured most of us would be there on Sunday, so I chose that day. I made up a PowerPoint presentation and an A-V Team member kindly stayed after church to run it for me. I prepared a handout with the PowerPoint slides and a list of all the media outlets I could think of in our city where events could be promoted: dailies, weeklies, magazines, newsletters, radio stations, TV stations, neighbourhood bulletin boards (the old-fashioned, non-electronic kind), websites, Twitter hashtags. (I didn’t provide all the details on how to contact each outlet because that seems to change quite often, but at least having a name gets them started.)

I think every group was represented either by the leader or a substitute the leader sent along, so I must have touched a need. Another church across the city heard about the presentation and asked for the material to use there. My presentation took only 20 minutes and there was a bit of discussion afterward, mainly with group leaders sharing with each other additional media outlets that I hadn’t thought of or whether some seemed more effective than others. Since then, some of them have continued to e-mail me with new ones they come across (mainly websites) and I have forwarded those to others who attended the workshop, so our list continues to grow with options for them to choose from.

I’ve attached the PowerPoint presentation. I thought it might be of some use to Effective Church Communications.

Sandra Coulson
Church of the Ascension
London, Ontario

I'm making this file free for everyone for the next few weeks and then it will be available for ECC Members only.

CLICK HERE to download the ZIP file that contains the PowerPoint Presentation and Notes page PDF.

Once you download the ZIP file, save it to your computer and then click to open.

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Filed Under: Church Outreach and Marketing, Evangelism & Outreach Tagged With: church advertising, church christmas outreach, church PR, church publicity, how to advertise church events

Is video the best way to market your church?

27 January, 2011 By Yvon Prehn 2 Comments

The title of this article is a trick question. There is no BEST way to market anything to everyone. However, video is obviously an extremely powerful medium as the current advertising campaign by the Mormon Church illustrates. Some comments about that project, some suggestions for creating your own videos, plus some suggestions on how you can combine video with other communication resources follow for an effective multi-channel outreach.

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An extraordinary example of video sharing

Most likely you’ve seen some of the “I am a Mormon” videos on television or on the web. If you haven’t, I encourage you to look at them at www.mormon.org. I must admit to a bit of trepidation in referring you to the site because it is very powerful in advancing the Mormon religion.

My trepidation comes from the fact that I am not a Mormon and that I do not believe it is a Christian faith that correctly represents my Lord and Savior, Jesus Christ (for excellent apologetic resources about the Mormon Church, go to www.equip.org).

That being said, you cannot help but greatly admire the overall campaign and the extraordinary production quality of the videos and the site. They have taken a large cross-section of people and through video and text have them tell their story. The stories are from women, single fathers, people of various races. The cynic in me notes the somewhat excessive attempt to break from the stereotype of Mormons as primarily white males, but cynical or not, the message comes across that all sorts of people, people like you and me, are Mormon.

The videos are short and though they focus on people telling their story, each story is a very carefully edited view of life that emphasizes Mormon values without much detailed information about theology. In short, they have perfectly captured the spirit of the age where relationships are primary and asking deep questions is pushed aside for warm feelings and the appeal of being part of a caring, loving group such as this.

This is not the time or place to critique in depth their theology, but as an example of extraordinarily well-done videos to advertise a church, they are brilliant.

A great resource for how to create your own videos

Few churches have the resources to create videos of this quality—though some do and of course this magazine has a sister publication that is filled with great information all about video ministry. Be sure to sign up for it if you don’t get it at: http://www.christianvideomag.com.

A resource that I personally cannot recommend enough is www.webvideouniverity.com. There are lots of video training programs out there that, in my opinion, were too over the top to be really useful to the average person (not video ministry unit in a large church), who simply wanted to do some videos for teaching and ministry.

The person who runs the site, Dave Kaminski is an excellent, teacher who knows his topic extremely well and can explain it effortlessly. I personally highly recommend that you sign up for his video tip of the week and you can do that on his site, www.webvideouniversity.com. He offers an excellent, professional training course, plus training on specific topic including How to do Screencasts and How to use your flip-style camera to create videos. Please remember my ministry does not participate in affiliate programs or take advertising—I recommend what I genuinely like. To read a more detailed article on how his training helped me, go to this link:

https://www.effectivechurchcom.com/2011/01/powerpoint-to-screencasting-how-to-improve-your-church-communication-on-the-big-screen/

How to combine video with other communication resources

Once you have created videos, you need to let people know they are available. You can do this in a variety of ways.

Social networking is an obvious one. You can upload videos to the numerous video sharing sites available, but if, like the Mormon videos, you may want to drive people back to your primary site, don’t upload all of them to YouTube or Vimeo or whatever else you use. Upload only a few teaser ones with links to your primary site.

Putting up links to short teaser videos, announcements of them, and links to a complete video site are obvious content choices for your church’s Facebook, Twitter and similar sites. We have recently assigned a person in our adult education class at church to be our “internet evangelist.” Her job is to continuously update our Facebook and Twitter accounts, plus interact and link with the main church site and the various members Facebook pages.

Don’t forget the power of paper

If you’ve done some things online that you and your people love, follow the lead of many national advertising companies and use print to inform people that the online material exists and to link them to it. Check out your snail mail this week and note how many advertisements, especially in the form of postcards, are created to get you to a website.

You can either do a postcard mailing from your church or you can create postcards in church office, and make up enough of them for every person in the congregation to have 3 of them. Put them in the church bulletin and then on Sunday morning, have the Pastor ask everyone to give or mail them out to friends or neighbors who might like to look at your videos.

We’ve found business cards with a condensed message are a great way to get people to our church and ministry websites. Make up a large number of them for the members of your congregation, give them out and encourage people to pass them on to friends. In the midst of life, we have lots of conversations and if your people are excited about some videos you have produced online, maybe even if they are part of it, they will want to tell their friends about it. Always having a business card with you that has the URL is a great way to share and connect with friends.

The pastoral uses of paper

Creating print items for your people to give out accomplishes lots more than simply adding another communication channel. You are also involving your people in outreach in an active, hands-on way.

Outreach is the task of everyone in the church—not just of those whose job it is to create professional communications while the people in the pew sit quietly and wait for new people to come. When you have invitation cards or postcards and everyone is involved in handing them out, they will most likely talk to the person to whom they are giving the card and nothing beats a personal recommendation for great marketing, whether it is for coffee or churches.

When the church is growing because people are involved in inviting, it also helps them be more welcoming when newcomers arrive—they are expected and prayed for.

Yes, it is more work to create the print communications and involve your people in using them, but remember when Jesus gave the Great Commission, he didn't pull aside a select group of marketers or pastors to go and share the gospel message. He gave the challenge to everyone listening. Sharing, marketing your church is everyone's job.

Bottom line

Video may not be the most powerful way to advertise your church, but if you create them yourself with honest, true content and use combine your use of video with other channels of communication; you will have a tool in the never-ending challenge of ministry to powerfully communicate your message.

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Filed Under: Church Outreach and Marketing, Multi-Channel Communications, Video, how-to Tagged With: church marketing, church PR, church videos, Communications, multi-channel communication

The disappointing results when you jump into church communications without planning and how to change them

15 January, 2010 By Yvon Prehn 2 Comments

Planning is vital for success
Planning is essential if you want success in your church communications.

We have extraordinary tools available to create church communications and to wow people with our multi-media technology creations. Churches of every size can create can challenge members with video, media-rich websites and colorful print graphics. Dedicated church communication teams work hard to turn church leadership vision into reality. So what happens when we create these great communication pieces, but few people show up or volunteer for our ministry event?

Often the reason we don’t get the results we want is because we rushed to PR communication creation without doing the planning needed to assure that the PR communication we were able to create would result in concrete ministry results. This article shares two true stories of situation like this and follows them with suggested solutions to make certain your ministry goals are accomplished. [Read more...]

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Filed Under: Planning, Planning and Managing Tagged With: church communication planning, church leadership, church marketing, church PR, communication planning, communication results, Communications, small group communication, volunteer communication, yvon prehn

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