Few church offices have enough time or people to get done all the communications they know they need to do to adequately inform and instruct their congregation and to get them involved in ministry activities that will help them grow to Christian maturity. Rather than complain or cut back on communications, one solution is to train a team of volunteers to help. That suggestion can be terrifying, but in what follows I’ll share strategy and tools that make it possible. Not easy, but possible.
First divide your communication ministry into two levels
Before we discuss the specifics of training tools it’s important to divide your church communication ministry into two levels because one of the greatest concerns churches have is that volunteers won’t do an acceptable job or won’t meet the overall standards expected by the church.
This is a valid concern, but it can be solved by dividing your communication ministry into:
#1 The PR Level
#2 The Production Level
The PR Level is the top level that encompasses the communications that define the church: the website, the church bulletin, the overall newsletter. This level has the strictest guidelines in quality and because of that, the work done by church staff.
The Production Level varies in communications, but it has items such as postcards, flyers, misc. communications from individual ministries within the church. This level can vary in quality (be realistic, you don’t need the same care for the postcard reminding the men’s ministry of a workday as you do the Sunday morning bulletin. There are lots of communications that are important to get people involved in ministries, that remind, educate, and encourage, and these are ideal projects for volunteers.
Prepare Guidelines and Templates
Two more things need to be in place before you launch your training program. [Read more...]