Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Encouragement for Church Communicators

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Be encouraged and run your race well! The goal is worth it!

Some days it seems that discouragement is easy and being tired is our default position, but if you are like me and know you have "miles to go before we sleep" as all church communicators do, I wanted to share with you a kind of stream of consciousness of some quotes I read this week that encouraged and energized me.

It started with David Guzik, in his commentary on 2 Peter (I was reading it while preparing to teach a Bible Study) who quoted F.B. Meyer. Meyers was a contemporary and friend of D. L. Moody, a Baptist pastor and evangelist. Read these quotes and then I'll comment on their application for church communicators:

F.B. Meyer said, "There are two ways of entering a port. A ship may come in, waterlogged and crazy, just keep afloat by continual working at the pumps; or it may enter with every sail set, her pennon floating at the mast-head. The latter is what the apostle desires for himself and those who addresses. He desired that an entrance abundant should be ministered unto them. . . . . the idea of an "abundant entrance" was really a choral entrance. The idea was of a Roman conqueror coming into his city, welcomed by singers and musicians who would join him in a glorious, happy procession into the city.

.....

"Will your entrance into heaven be like that? Will you enter it, save so as by fire, or to receive a reward? Will you come unrecognized and unknown, or be welcomed by scores and hundreds to whom you have been the means of blessing, and who will wait you?" (Meyer)

All of you who are working so hard in church communications—what a wonderful welcome you can look forward to!

Eternities are changed by the work you do each week. People come to church who are lonely and afraid; they find Jesus, forgiveness and salvation; they are encouraged to struggle one more day with pain or depression, family challenges and financial trials.

YOUR words, your communications change lives now and forever.

And when you feel you aren't equal to the task, another encouraging quote from F.B. Meyers:

“Ah, afflicted one, your disabilities were meant to unite with God's enablings, your weakness to mate His power. God's grace is at hand -sufficent— and at its best when human weakness is most profound. Appropriate it and learn that those who wait on God are stronger in their weakness than the sons of men in their stoutest health and vigor.”
― F.B. Meyer

One more thing

Many of us have been at this a long time haven't we? When that is the case it is easy to think that we owe ourselves the opportunity to slow down, to not force ourselves to learn one more social media program or make one more change to appeal to whatever audience needs whatever they need.

Truth be told, some days we just want to go to sleep.

On a day like that I was listening to a radio report about Jane Goodall, primatologist and anthropologist whose work with great apes made her well-known.

The interviewer said to her, "You are 84 years old now, isn't it time for you to slow down?"

Jane answered her, "Yes, I'm 84. Slow down? NO! It's time for me to run faster!"

I needed that.

And then I was reminded of two more things

Paul's challenge to us:

1 Cor 9: 24 Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize. 25 Everyone who competes in the games goes into strict training. They do it to get a crown that will not last, but we do it to get a crown that will last forever.26 Therefore I do not run like someone running aimlessly; I do not fight like a boxer beating the air. 27 No, I strike a blow to my body and make it my slave so that after I have preached to others, I myself will not be disqualified for the prize.

Put that with Neil Young's lyrics and. . . . .

Long may you run!

 

 

Is your church marketing failing because of the lack discipleship in your church?

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Our personal discipleship and effective church outreach
Could our main challenge to effective church outreach be the person in the mirror?

The goal and North Star of Effective Church Communications is to "Fully fulfill the Great Commission" which means helping people to not only come to know Jesus as Savior but to grow to mature disciples. And though that is our goal, the following, incredibly challenging article, thoughtfully links the lack of success in our church communications to the lack of discipleship in our lives.

Following is a key quote from it and click the link below to read the entire article:

To put it simply, we don’t have a marketing problem, we have a sales force problem. Study after study reveals American Christians simply don’t believe in our product anymore. Can we turn it around? We believe we can, but not until we get serious about living the kind of life that astonishes the surrounding world. Remember in the gospels how people were “astonished” at the message of Jesus? But 2,000 years later, how many people are astonished at our message or our lives today?

 

8 Ways for Christians to Regain Credibility

Why your Church Bulletin is the most important piece of Christian literature printed today outside the Bible

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Church Bulletins
Church Bulletins really can be the most important piece of Christian literature outside the Bible--read here to find out why.

“The church bulletin? You must be kidding!”

That statement may sound outrageous, but think about it. The church bulletin (or worship guide or whatever you choose to call it) is, for some people, the very first piece of Christian literature they see. It is certainly the very first information a visitor reads about your church. For many it is their first serious introduction to Jesus.

In our secularized society today many people grow up without reading the Bible or any kind of Christian material. At the same time:

  •  everyone has a spiritual vacuum inside;
  • the Holy Spirit is active in our world convicting people of their need for God;
  • tragedies happen personally and globally.

In response to all these promptings, people will come to your church looking for answers.

When they come to your church, they will read anything you put into their hands.

When that happens, what do you give to a person whose eternal destiny may be decided in the next hour?

You give them the bulletin. What does it say to them? [Read more...]

Faux code that correctly describes all we should do in digital outreach

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Internet evangelism
Many of us spend lots of time each day communicating digitally. Here are some challenges for how to do it as an effective evangelist.

Tony Whittaker, the founder of Internet Evangelism Day (http://www.internetevangelismday.com) recently sent me this faux code that is a great description of all we should do in digital outreach.

Even if you aren't into computer code, I think the message is clear on what our attitude should be in our Internet outreach. Please read it and then below it, I have some current, practical application challenges.

Finally, if you have ways you currently share your faith online, please share them in the comment section following.

<need digital-evangelists

('writing' = jargon-free;

'tone' = outsider-friendly;

'target' = prioritize-non-seekers; '

condemnation' = off;

'love' = on;  '

preachiness' = off;  '

churchiness' = off; '

cultural-sensitivity' = high;

'contextualization' = high;  '

storytelling-mode' = on;

'empathy' = high;

'popular-culture-parallels' = use;

'felt-needs' = understand;  'sense-of-entitlement'= off;

'politics' = off;

'humor' = use;

'social-media-interaction' = use;

'languages' = multiple;

'location' = worldwide;

'platform-optimization'

= mobile,tablet,pc)>

Current application idea

I was recently talking to a Christian friend who spends a lot of time on Facebook and she was honestly surprised when I mentioned that she could be using those interactions to share her faith.

It's good for all of us to be reminded that the internet provides us with extraordinary opportunities to be salt and light to our world. Particularly in a day when so much online discourse is vile and contentious, we can be gracious, kind, and truthful in all we communicate—in other words to practice the characteristics Tony encouraged us to in the code above.

If you or your church are doing things to actively share your faith or be a witness for Jesus in the online world, (other than church social media announcements or even if you do something special there) please share it in the comments here. It'a an area we all need ideas and encouragement in.

Fall Event Registration Cards to make sure people come back to church after your outreach event

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Fall Event Registration Card
A registration card like this for a door prize will help you get in touch with people after your Fall Outreach Event.

Fall outreach events typically get large turnouts from your community and here is a tool that will help bring them back to church after the event.

More than a connection card, which people have little reason to fill out at a fun, outreach event, this card is a REGISTRATION for a DOOR PRIZE.

For fall you might fill a big pumpkin with lots of candy and other goodies or a basket of local treats. Do something that is colorful and impressive and have it at a table as people come in, consider using eye-catching table runners, at CV Linens you can find table liners cheap products. Invite them to fill out the card for a drawing. Don't make them have to stay for it if you are doing the drawing at the end of the event and you'll get more cards filled out.

The content on the card is designed for unchurched people and here is what it says:

We are so glad you’re here! Please take a minute to fill out this card so you can be entered into our door-prize drawing and so that we have a record of your attendance and a way to contact you about future events for your family. Be assured this information will not be shared or used outside the church office and you can have your names removed from the list at any time by calling the church office.

It lets them know you will be contacting them again, assures them it is for church use only and lets them know they can have their name removed from your list at any time. At the same time you get all the information you need to follow up with social media or postcards.

Below are a set of designs FREE and are ready to download, print, and use.

The ZIP file below contains a ready-to-print PDFs, editable MS Publisher files and jpeg files of each design. If you aren't a Member of Effective Church Communications, you won't be able to see the download. CLICK HERE for Membership Information or to sign up.

CLICK the link following to download the ZIP FILE for Fall Registration Cards: Fall Event Registration Cards