The goal and North Star of Effective Church Communications is to "Fully fulfill the Great Commission" which means helping people to not only come to know Jesus as Savior but to grow to mature disciples. And though that is our goal, the following, incredibly challenging article, thoughtfully links the lack of success in our church communications to the lack of discipleship in our lives.
Following is a key quote from it and click the link below to read the entire article:
To put it simply, we don’t have a marketing problem, we have a sales force problem. Study after study reveals American Christians simply don’t believe in our product anymore. Can we turn it around? We believe we can, but not until we get serious about living the kind of life that astonishes the surrounding world. Remember in the gospels how people were “astonished” at the message of Jesus? But 2,000 years later, how many people are astonished at our message or our lives today?