Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

A thoughtful challenge for Valentine’s Day from St. Augustine – a cure for empty hearts

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This is one of 8 flyers you can use to remind people that God can fill empty hearts and lives.

Valentine's Day can be fun and fluffy, a time for flowers and candy and silly, sappy cards.

But it can also be seriously sad. If you have someone in your life or not, your heart can feel empty.

As those who know Jesus, we can use this time not only to remind ourselves of how much Jesus does love us, but we can also use it as a time to reach out to people who don't know Him and let them know that there is One who can fill their empty, restless heart.

To help you do that, I created the following handouts ( 2 sets of 4) that you can freely download and give out as mailers, postcards, bulletin inserts or on social media. In addition, below the handouts is a word file of the free verse I wrote that you can put into anything you want to remind people that "our hearts are restless til they rest in him."

Click on the links below the images to download the Zip Files that have ready-to-print PDF images and editable MS Publisher files.

SPECIAL NOTE: if you'd like to know more of the story of St. Augustine, the author of the quote, see the note at the end of the article.

Click the following link to download the ZIP file that contains the files above: MS Pub St. Augustine quote, set #2

Click the following link to download the ZIP file that contains the files above: St. Augustine quote

Written out message

[Read more...]

Follow up for Christmas visitors: content for social media, flyers, bulletin insert, newsletter articles

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#1MS Pub Editable Because He didn't stay a baby
Use this bulletin insert to connect holiday church visitors with your church and encourage them to explore the Christian faith. CLICK HERE to download this FREE PDF.

Many people will came to your church for Christmas Eve or other Christmas-related services because they want to make a family member happy, to keep peace in an extended family, or for many other reasons that have nothing to do with seeking God and who never come at any other time of year.

However, our Lord who stooped to become a baby still seeks them and a communication piece like this may help make a ongoing connection with your visitors and Jesus.

This piece is an extended version of the Christmas follow-up postcards mentioned earlier that reminded people that we don't only celebrate Christmas because of the Baby Jesus, but because of what he grew up to be—our Savior.

This extended piece can be used in many ways: as flyer or bulletin insert, as a print piece inside a visitor letter, as text or graphics or both for social media or your online or print newsletter, it is designed for people to get them to think about Jesus beyond an inspiring service.

On the back you can add some links to online resources to help them explore what it means to be a Christian. You could also add events from your church schedule, your website information about your church, a personal message, or contact information.

PLEASE take the time and effort to make up a communication like this!

Many churches are hesitant to preach challenging evangelistic sermons at Christmas services and while that is understandable, we don't want to miss the opportunity to share Jesus and to give people the resources to explore more about Him on their own. A communication like this isn't intrusive or pushy, but it gently challenges and gives people the resources to check into more about Jesus and the Christian faith. I've suggested some sources, but please add your own or any ways visitors can engage with your church or enter into a dialog or have their questions answered.

Additional designs and editable files

Below is the text of the insert and following that are added designs available in the ZIP file at the end of the article. The ZIP file has:

  • Ready-to-print PDFs of all the designs
  • Editable MS Publisher files
  • Hi-res images of each design
  • MS Word file of the text for the front of the flyer and recommended resources.

[Read more...]

For Successful Fall & Winter Outreach Publications: Clarify and Coordinate for greater lasting impact

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welcoming people
If you are planning a fall or winter outreach event at your church, these tips will help you have lasting success from it.

Fall and winter are two prime times for churches to plan outreach events for their communities. Large amounts of time and money are spent on these events and often the church gets a great community response to the free Harvest Festival or Family Thanksgiving Dinner or Community Caroling and Hot Chocolate Party. But seldom do these activities generate the kind of continuing church involvement a church hopes for. I'd like to offer some suggestions on how to CLARIFY and COORDINATE your message for greater lasting impact.

If you don't want to waste your time and money the following tips are essential!

To help you understand how important this is and to give you a sense of how futile it is to hold events without good communication to clarify and coordinate your message, primarily for the ladies reading this, think about when you buy cosmetics at the department store or online and you are given some free samples. (The gentleman reading this may or may not have some sort of similar situation, regardless the example will make sense.)  The company that makes the cosmetics don't have the samples in the middle of the mall set up on a pretty display that says, "FREE FOR ALL." No, you go to the specific cosmetic counter and you know without a doubt who is giving them to you. [Read more...]

Notes to Boomer church leaders as you prepare for Easter

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We may be shocked at today's culture and amazed at what people don't know about Easter, but we can't let those attitudes make us less effective as we reach out to our world with a clear message about the resurrection of Jesus. This article has some practical tips to help.

You don’t have to be an astute analyst of the culture to understand that we live in a far different world than Baby Boomers grew up in. Many Boomer church leaders may be aware of the changes in life, technology, and culture (“You can show that on TV now?), while at the same time planning for Easter church celebrations the same way they did when Ozzie, Harriet and family was the target audience. Being shocked about TV is one thing, sticking with outdated and ineffective ways to promote and celebrate Easter has far more serious consequences.

If you want share the power of our risen Lord in ways that will change people today and forever, you may need a new strategy, but before we get into that, let me be clear. . . .

This isn’t about Boomer bashing, any age group can make the same incorrect and ineffective assumptions

The mindset that needs a new strategy isn’t confined to any one age group, though many leaders in the Boomer generation seem to be stuck in it. I’m not bashing Boomers, this is my generation  and many of my peers in ministry provided the inspiration for this article. The mindset (not the age range) that I see with Boomer friends and church leaders of various ages, but similar mindset, assumes:

  1. People outside the church know the basics about the Christian faith and what’s in the Bible.
  2. Your community members know the story of Easter and are looking for a place to celebrate it.
  3. All we have to do to get them to get saved and be part of our church is to have the biggest, loudest, most colorful Easter service in town, complete with a petting zoo for kids and brunch served on the premises.

These assumptions range from totally incorrect to ineffective.

As we plan Easter outreach and celebration, we need to realize that contrary to the assumptions above:

[Read more...]

FREE Easter Jelly Bean Prayer for Children’s Ministry

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Jelly bean prayer

By using the colors of Jelly Beans, this prayer is a visual way to share the gospel message to children—and to the adults with the children—sometimes candy isn't nearly as intimidating as a sermon.

It is useful at Easter to enclose in goodie bags, to use as an invitation, use as an illustration during a lesson or children's sermon.

The one to the right is an easy download for everyone, just CLICK HERE or on the image to download a ready-to-print PDF of it. Additional designs are illustrated below.

Additional Jelly Bean Prayer Designs

To see the images larger, click on the first one and a slide show will come up.

To download the Jelly Bean Prayer file, click the following link: Jelly Bean Prayer

At the end of this article is the text for the Jelly Bean Prayer that you can use to create materials for Easter for Children. [Read more...]