Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

E-book and PDF for church communicators on paper and printing

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Cover from ebook on paper choices for church communicators
This is a new e-book format I'm testing to make information available to you and those you forward to in a variety of ways.

This post has a dual purpose to share an updated post for you on paper and printing (which I trust has lots of useful content) and to share it in two more formats: an e-book and a PDF.

The reason I'm sharing these formats is that along with the reality that we live in a multi-channel world today where people take in information in a variety of ways, along with that some ways are easier for or preferred by certain people to access. Some like to read on-screen, some like print. Screen size can vary from quite small on our phones to various sizes of tablets and up to what many of us spend our day in front of--a computer screen.

Each of these has a format that is more readable or maybe more preferred than others. In addition, some are easier to share than others. This last point is important because a lot of the information on this site, I trust is useful to share with church communication volunteers or decision-making staff. Because of that I have experimented with various formats and here is what I have and some comments on each one. Below my comments are downloads of the e-book and the PDF:

Reading on-screen: this is quick and easy; probably most of you are initially reading this post this way. One thing I am very happy about and why I selected this website template when I redid the site is that this site reads extremely well on a mobile phone, which may be useful to pass on a link to a staff member who lives on their phone.

PDF print out: some people appreciate a printed page and I recently added the Print Post and Page Plugin to the site that adds a big PRINT button at the bottom of articles. If you hit that, it will create a PDF without all the extra junk on the page that would come up if you just used your printer button. There is a samples of this below. Hit the button and it immediately creates the PDF which can be great for printing off and sharing an article at, for example, a staff meeting.

E-book: sometimes you want to forward something to someone and you want it to look good and be very readable on-screen. This is where an e-book format is useful. I just started using a program that creates them (designrr.io), I'm not totally thrilled with it and have a lot of bugs to work out, but I do really like how easy to read the final product is. This would be a great format to forward to people. If attached to an email, it would download and open nicely for reading. This is also a way for me to aggregate content from related articles which I will be doing for ECC Members in the future.

Below are the samples, if you have time to comment on them, which you like or not or whatever, I'd appreciate your feedback. [Read more...]

SIX TIPS to chose paper wisely for the greatest church communication impact

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Paper choices for church communications
It's easy to get buried with paper choices for your church communications, but this article will help you choose what is most effective.

As we go into the holiday season, many churches are tempted to use colored papers to print brochures, flyers, newsletters and other materials. Lots of orange, brown, green and red paper will be used and though these colors might be appropriate to the season, they may not be the best to get across your message and help people show up to your events. Following are SIX TIPS on paper choice for the holiday season and year round to make for more effective church communications.

#1 Remember Readability

The most important aspect of the paper you use is how well it contributes to the readability of your newsletter or other communication. If people can't read your message nothing else really matters.

People don’t judge a holiday communication based on how fancy the paper is, what color it is or if it is slick or not. What matters is how easy is it to read. If a publication is difficult to read, today’s busy, stressed out readers will simply put it aside and won’t read it.

With these comments in mind, let's look in more detail on:

  • Paper opacity
  • Paper color
  • Publication reproduction method

[Read more...]

Effective Church Communications ranks on PAGE 1 of Google Search! and advice for your church to rank well

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ECC on Page one of Google SearchNot only one time, but 3 times!

This morning I decided to check to see where we are in terms of Google Search, so I entered in the generic "church communications" and this is what came up—3 listings on page one! To the left is a screen grab of it.

I was very happy to see that because I don't buy ad space, use paid SEO (search engine optimization) services, or do any of the dubious key word loading and all sorts of things that some recommend to get a site listed in even the first 5 pages of Google search.

What I work very hard to do is to provide church communicators with worthwhile, useful content. Google has stated repeatedly that is what they are honestly looking for when they rank websites.

I trust the results affirm we're doing some things right.

How this applies to your church

[Read more...]

A tourist brochure provides design inspiration for a church information brochure

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Tourist brochure provides inspiration for a church information brochure
Tourist brochure provides inspiration for a church information brochure

Ed. note: This is from our archives and it still represents one of the best examples of a newcomer brochure that I've ever seen. It's based on a tourist brochure, is incredibly creative, and should provide some great inspiration for newcomer materials you create for upcoming fall events.

We know that for people to come to our churches who may have grown up without going to church that it can be a very scary experience.

This PDF shows a wonderful way you can make them feel welcome. Think about how visiting your church might be like visiting and entirely new country (which is what it is for many people). Think about how you might do up a tourist brochure  and in an upbeat way show them around.

Our traditions and sometimes the language we use, can be very confusing—so have fun and help out your guests!

To download the PDF click here or on the image.

PLEASE —if you do up something like this for your church, send me a PDF of it  and I'll share it on this site so others can be inspired. Send it to yvonprehn@gmail.com.  Thanks so much!

note: this PDF is from Yvon Prehn's archives and is the only format of this article available presently. Not the greatest quality to be sure, but shared with the belief that the content is useful.

Encouraging Quotes and Pins for Church Communicators

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Church Com images set
This is one of the PINS and images set for church communicators--enjoy!

Something very different in this post today—graphics to encourage you! I did this because sometimes I feel like an Old Testament prophet of doom on this website—warning church communicators to Do this! Do that! And whatever you do, don't ever do this because what you do is SOOOOO important. And it all is very important because we've been entrusted with the words of eternal life and the eternal destinies of people. However, in the midst of all the heavy responsibility is great JOY! What incredible work we've been given to do!

The Devotion for today is incredibly important for you to read and let sink in because all of you doing work in church communications truly are the GREAT ONES in the Kingdom of God. I decided to do a Pinterest size graphic for that and share it on my Pinterest Boards (https://www.pinterest.com/yvonprehn/quotes-for-church-communicators/) which I've just started updating again. Then I decided to do that for all the Devotions for this year and share the graphics with you. Below are all the images and then below that is a link where Effective Church Communication Members can download the graphic files to use in any way they want.

Below you can download all the graphics to use however you want in any communication or website to encourage church communicators or others in ministry.

CLICK HERE:  Pinterest quotes, set #1 to download the ZIP file of Images