This morning I decided to check to see where we are in terms of Google Search, so I entered in the generic "church communications" and this is what came up—3 listings on page one! To the left is a screen grab of it.
I was very happy to see that because I don't buy ad space, use paid SEO (search engine optimization) services, or do any of the dubious key word loading and all sorts of things that some recommend to get a site listed in even the first 5 pages of Google search.
What I work very hard to do is to provide church communicators with worthwhile, useful content. Google has stated repeatedly that is what they are honestly looking for when they rank websites.
I trust the results affirm we're doing some things right.
How this applies to your church
It's really very simple. If you want your church to rank high in search, work on providing good content.
That means more than splashy graphics that link to outdated announcements.
Enlist some of the people in your church who like to write (seniors are a great resource for this) about topics your church is teaching on, why Jesus is the reason for the upcoming Christmas season, parenting and teen-raising tips from a Biblical perspective and any related topic you can think of.
When you have a Sunday School class or any kind of ministry training be sure to put notes from it, outlines, resources, commentary on your website.
Fill your site with worthwhile content and not only will it benefit your church and community, but Google will give you a wider voice to share the messages of salvation.
Here is one more tip. If you want to have more options with GMB posting, check out this website for the platform built to showcase your Google My Business results.