Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.

Thank-You Cards for any occasion for Church Volunteers

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Church Volunteer Thank You Card
This is a FREE card for church communicators to download and print out when you want to thank volunteers at your church. CLICK on the card to download the PDF. A larger selection of cards is available for ECC Members.

We always intend to say "Thank You!" to the people who serve in our churches and these postcards will help you do that. These cards take away valid reasons for not getting thank you cards done such as:

  • No appropriate cards that fit your church
  • No time to write long messages
  • Costs too much to buy nice cards

Each of the cards below is 1/4 page size—nice enough and room enough to write a little message on them, but not too much room where you don't feel like you have to write a lot. A quick  "We couldn't have done it without you!" and signed by the Pastor or head of the volunteer worked with will mean so much to any volunteer who receives them. [Read more...]

Declining church attendance and how your communications can help turn that around

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Stop Declining Church Attendance with Your Church Communications by Yvon Prehn

 

Church attendance is declining both in fewer new people coming to church and current members coming less often—that’s our challenge.

You know that the solution to this challenge isn't going to be solved by a 500-word blog post of bullet points about the latest and greatest tech tool or social media to come along that will solve all your church communication problems and get people flooding back to our churches. You know you won't be able to get people returning to church if you can simply find more contemporary graphics or upgrade to a more cutting-edge look to your website.

But we keep hoping don't we?

What follows is not a quick read filled with magic solutions. It will take time to read, digest, and plan out implementation because the issue of declining church attendance and retention is not an easy issue to understand with easy answers to fix it. There are many parts of church theology, growth, and health that factor in and what follows is not an all-inclusive solution, but one that can make a big difference in reversing this trend. [Read more...]

E-book and PDF for church communicators on paper and printing

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Cover from ebook on paper choices for church communicators
This is a new e-book format I'm testing to make information available to you and those you forward to in a variety of ways.

This post has a dual purpose to share an updated post for you on paper and printing (which I trust has lots of useful content) and to share it in two more formats: an e-book and a PDF.

The reason I'm sharing these formats is that along with the reality that we live in a multi-channel world today where people take in information in a variety of ways, along with that some ways are easier for or preferred by certain people to access. Some like to read on-screen, some like print. Screen size can vary from quite small on our phones to various sizes of tablets and up to what many of us spend our day in front of--a computer screen.

Each of these has a format that is more readable or maybe more preferred than others. In addition, some are easier to share than others. This last point is important because a lot of the information on this site, I trust is useful to share with church communication volunteers or decision-making staff. Because of that I have experimented with various formats and here is what I have and some comments on each one. Below my comments are downloads of the e-book and the PDF:

Reading on-screen: this is quick and easy; probably most of you are initially reading this post this way. One thing I am very happy about and why I selected this website template when I redid the site is that this site reads extremely well on a mobile phone, which may be useful to pass on a link to a staff member who lives on their phone.

PDF print out: some people appreciate a printed page and I recently added the Print Post and Page Plugin to the site that adds a big PRINT button at the bottom of articles. If you hit that, it will create a PDF without all the extra junk on the page that would come up if you just used your printer button. There is a samples of this below. Hit the button and it immediately creates the PDF which can be great for printing off and sharing an article at, for example, a staff meeting.

E-book: sometimes you want to forward something to someone and you want it to look good and be very readable on-screen. This is where an e-book format is useful. I just started using a program that creates them (designrr.io), I'm not totally thrilled with it and have a lot of bugs to work out, but I do really like how easy to read the final product is. This would be a great format to forward to people. If attached to an email, it would download and open nicely for reading. This is also a way for me to aggregate content from related articles which I will be doing for ECC Members in the future.

Below are the samples, if you have time to comment on them, which you like or not or whatever, I'd appreciate your feedback. [Read more...]

SIX TIPS to chose paper wisely for the greatest church communication impact

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Paper choices for church communications
It's easy to get buried with paper choices for your church communications, but this article will help you choose what is most effective.

As we go into the holiday season, many churches are tempted to use colored papers to print brochures, flyers, newsletters and other materials. Lots of orange, brown, green and red paper will be used and though these colors might be appropriate to the season, they may not be the best to get across your message and help people show up to your events. Following are SIX TIPS on paper choice for the holiday season and year round to make for more effective church communications.

#1 Remember Readability

The most important aspect of the paper you use is how well it contributes to the readability of your newsletter or other communication. If people can't read your message nothing else really matters.

People don’t judge a holiday communication based on how fancy the paper is, what color it is or if it is slick or not. What matters is how easy is it to read. If a publication is difficult to read, today’s busy, stressed out readers will simply put it aside and won’t read it.

With these comments in mind, let's look in more detail on:

  • Paper opacity
  • Paper color
  • Publication reproduction method

[Read more...]