Effective Church Communications
Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission
Here are some very simple layouts for church business cards.
Please be sure to read the other materials in this category on Church Business and Invitation Cards and watch the video on how to use them.
They may be tiny, but they can be a powerful ministry and outreach tool.
To download this PDF, click here or on the image.
note: this is an excerpt from the book: Connection Cards, connect with visitors, grow your church, pastor your people
I’ve been teaching church communications for over twenty years and have looked at many communication cards and discussed their use with many church communicators during that time. From my experience, and many years of personally using them in a variety of church settings, I’ve found the following activities and tools don’t contribute to maximum communication success in getting either initial contact or continuing ministry information from people.
I also realize that, though not the most successful, many of the following practices have been done by many churches for a long time and it is difficult to imagine doing things a different way. If that is your situation, please suspend defensiveness or judgment until you’ve finished this entire publication to see the recommendations that might replace these actions.
Change is always challenging and difficult and if your church does some of the things listed below, I appreciate your willingness to consider alternative ideas. After each suggestion of what not to do, I’ll briefly list the alternative action as “A better idea,” and after this section, the alternative actions will be discussed in more detail.
#1 Don’t use “Friendship Pads/Booklets”
In some churches, much more so in the past than today, the procedure for capturing contact information from visitors and members involves a booklet with lined pages inside that is passed down the pew for people to fill in and then passed back down the pew to be collected by ushers. As it is passed back, the leader often recommends that people “Notice who is a visitor.”
This tends not to work very well for visitors today. There are a number of reasons why, one of the main ones being the current privacy concerns of people. To many, this is simply too public a way to give out personal information.
Perhaps I am more sensitive to this because I work with single adults, but to a ask a single woman who visits your church to write her name, address, phone number, email, and then pass it down a row of strangers, while adding that people make note of new people in the pew beside them—she probably won’t do it. Most likely you don’t have people in your church who will stalk or take advantage of a single woman alone, but the trust level towards the church or strangers, for many people today, men and women, is quite low.
These “Friendship Pads” may have worked well years ago when the world at least seemed to be a safer and more friendly place, but our world has changed. In addition to personal safety issues, privacy concerns and concerns about identity theft cause many visitors to pass them on without filling them out.
A better idea: a card that can be filled out, folded over, and personal information handed in without being made visible to others.
#2 Don’t use a tear-off piece
There are several reasons for this—consider them carefully before discounting my comments, because this method is used in lots of churches and it seems like such a simple and easy way to do things.First of all, if you primarily use connection cards to find out about visitors, keep in mind that study after study shows that visitors do not like to stand out. Being the one person in your row tearing out a piece of paper in an otherwise quiet church service is a rather loud operation and one guaranteed to turn heads in the visitor’s direction. Few people want that to happen.
To avoid that situation, some churches have everyone “tear it off all together.” That seemed like a good solution to me (it’s what is done at the church we now attend) until we brought to church a dear woman who had recently become a believer in her late 60s. As everyone was tearing off their form in church, I was watching her out of the corner of my eye and noticed she was having a rather difficult time grasping the flimsy paper. The arthritis in her hands made it difficult and after several tries, obviously embarrassed, she glanced around and tried to unobtrusively put the bulletin down beside her. Her connection card did not get turned in; no follow-up came from the church, and though she wouldn’t really tell me why, she didn’t want to come there again.
My heart hurt watching her and I thought if it makes one little lady embarrassed, if she can’t communicate to the church her visit, her recent spiritual decision or perhaps a prayer request, perhaps there are better ways to use a connections piece. There are lots of little ladies in our world. People come to know Jesus and visit at church for the first time at many ages and with disabilities of varies types and we don’t want our method of paper handling to get in the way of connecting with them.
A better idea: a separate connection card made of card stock that does not need to be torn out and that is easy to write on. Specifics on how to create the card are discussed later.
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.......for more read the rest of the book:
This 8 1/2 x 11 book connection cards has 111 pages of instruction, samples and detailed how tos. It is FREE for ECC Members and can be bought for immediate download. CLICK HERE to go to it. To go to the Kindle and paperback versions, CLICK HERE.
note: this is an excerpt from the book: Connection Cards, connect with visitors, grow your church, pastor your people
#3 Don’t tell people about connection cards without giving them time to fill them out.
This is probably the single biggest reason churches do not get connection cards turned in. In most churches, either the pastor or another church leader will mention the connection card very quickly in passing, often when people are still standing up after singing a song. Sometimes it will be mentioned when people are sitting down, but often then it is part of a long series of announcements and no time is given so people can actually fill it out. [Read more...]
Strategy for Children's events at Easter might consist of simple publications, but these simple publications can have far-reaching results in how they bring people to your Easter church service and how many return on an ongoing basis. Many people today will come to a church they feel is good for their children. They might not personally be interested but they want something wholesome for their kids. As many churches know this is often a wonderful way to eventually get the entire family involved.
To start, 
children's invitations to Easter events can and should be very different from the ones you send out to your community and that you give to adults. Many churches have wonderful activities for children at this time of year and children are never too young to learn how to be inviters.
The invitations here offer tools to help them do that.
Both invitations are one-quarter page size and are ready to print PDFs. They would work well-printed on light-weight card stock. A heavy paper would also work well. Make up lots of them and give them out to the children in your church.
Along with giving out the invitations, this is a great time to teach children that church events are not just times to enjoy for themselves. Church events are opportunities to introduce their friends to the church and to Jesus.
When children invite their friends, when they see families come who have never been to church, when they see the people at your church welcome and enfold visitors and when they see their friends come to know Jesus—these experiences will teach them the joy of evangelism in a practical, experiential way.
No matter how wonderful your children's program for Easter, you don't want people to experience one Sunday and never come back.
You need to give them something as they leave your church or children's program that lets them know what else you have going on and invites them to return. No matter how impressed they were or how much the like you, you need to give them the concrete details that will actually link them to your church events.
This ready-to-print PDF can be personalized on the back with information specific to your church. Please be sure to include your website and be sure that on it you have detailed information about your children's program and contact information if people need more information.
Intentional work will result in eternal life-changes
It is a lot of work to do all that needs to be done in your children's ministry at Easter, but taking the time to intentionally involve the children in inviting and to intentionally create complete follow-up materials will result in eternal life-changes for the people who respond to Jesus through your hard work.
In closing I want to emphasize how important it is that you involve the children of your church in the inviting process. It is so easy for kids to think that Easter is all about the goodies that they are going to get and it is so easy for parent's to expect the church to offer a good time for their children. That attitude misses the point of Easter. Please take the time to teach your children to give as Jesus gave and to take the time to invite their friends to Easter events at your church.
All of these are available in ready-to-print PDFs.
Below is the link to it.
To download the PDF collection (the kids stuff is near the end), click on the following link: #1 Easter 2010 PDFs COMPLETE
Writing multi-channel communications,creating content for both print and digitally forms is easier than many people who create it in church offices realize. That is because a common misconception in the church office is that if you create communications for various channels, e.g. brochure, web, email, brochure, you need to redo the content, restructure, rewrite, and reformat it for each channel. The truth is that you don't only not need to, but if you do change things in each channel, you will confuse people.
This article will explain:
These details need to stay the same no matter what channel you use:
Getting these basic details together is often the hardest part of any communication process. Always remember that though these details seem small, they are the vital links that actually get people connected to an event. Once you have them, you simply need to repeat them.
Warnings:
You will always be tempted to leave some of them out thinking that people have already seen them, but remember that just because you have seen something 5-10 times as you put it into different communication channels--every piece you put out will always be the first piece some people see.
YOU MUST include all the important details in every piece you send out or with an easy link to them. NEVER (the shouting is intended here) tell people to "contact the church office for more information." Nobody has time to do that and even if they do, chances are that since you did not have the information when you first put out the communication, you don't have it now.
Getting the little details from people holding events and putting them into every channel of communication is some of the terribly hard servant work of church communications--but these details are essential to link people to life-changing events. For example, a newly-single mom at your church may want to come to an event, but if you are unclear about child care or child care costs she may not have the emotional courage to contact the church and ask about it.
What would you think of a team that changed its team colors to make the team "more interesting?" Doesn't make sense does it? It doesn't make any more sense for your church communications to change the items below to "make things more interesting."
Remember, people do not read church communications because they are "interesting" or not. They read them to find information, to meet needs to grow spiritually. It might not be as interesting for you to create consistent, but what might seem like boring designs, but consistency will serve your people well.
The visual content that needs to stay consistent includes:
The content of your message needs to be consistent and don't change identifying colors or images.
The most successful advertising campaigns are ones where a company finds a slogan, image or person that works and they repeat it again and again. Some phrases have even become part of our vocabulary:
Though we aren't attempting to become part of the national jargon, the same secret for success applies in church communications. For example, if your church has decided to use the slogan, "Everyone in One!" for a small group campaign, don't use that slogan in your printed material and "Never study alone!" as your theme on the website. People will be confused and think you are promoting two different programs.
Decide on your content and design and then take that content and design and put out the message using the various channels. For example, perhaps your content is a campaign to get the congregation involved in small groups. The communication team members, using the same content and perhaps similar colors and images, can create a variety of communications to carry out your ministry goals including:
You may use more or less of it of the basic core of information (but always with the same look, color, slogan) in the various channels. For example on the web you might list every small group with detailed information about what is being studied and detailed directions on how to get to each small group, whereas in the church bulletin, you might simply give a list of topics, times, and a link to the website.
Remember nobody sees all the channels and no one in your congregation will see each communication each time it is presented. Though the number changes with the authorities cited, most marketing experts agree that people need to see a message at least 5-7 times for it to register at all. We may be sick of repeating it, but you can be sure that after you send out the same message 10 times in at least 5 different channels, there will still be someone who says, "Thank you so much for that one (text, postcard, email, bulletin announcement)--I didn't know that was happening, but when I saw it, I went and it changed my life."
