Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.

GIS: Editable Church Conference Booklet TEMPLATE in MS Word

By Leave a Comment

Journal Cover for MS Word Template
This is the cover for a wonderful booklet design you can modify for many ministry uses in MS Word.

Of course one of the greatest benefits of our Great Idea Swap is the inspiration you get from looking at what other church communicators create, but even better is when you can take it and modify it for your own church communication uses. That's what you'll be able to do with this wonderful little conference notebook sent in by Vicki Coulter of Christ United Methodist Church.

It is made up of 8 1/2 x 11 in. pages folded in half, which is easy to print in small quantities at your church office. The sample was sent in as a PDF, which you can see the from pages illustrated below ( just 6 of 12 are illustrated). It's hard to see from the illustrations alone what a wonderful file it is, but you can immediately see how useful a layout like this can be for anything from Advent booklets to devotionals.

To make it useful for you, I then took the PDF and converted it to MS Word to see if that would work out so that you could edit it for your uses. That worked out well. CLICK on the first image and that will bring up a larger image and gallery you can scroll through to see the pages better.

However, when doing a conversion to MS Word, the tricky part is always making sure the pages print correctly double-sided and it does work! I also played around with creating a couple of alternate covers just for fun and that worked great also. The examples of them are below.

Everyone gets access to the ideas in our Great Idea Swap, but for Effective Church Communication Members, I also have a short video that shows how to be sure you have the correct print settings to print out the modified template, plus the PDF file and the MS Word file if you want to create your own booklet.

Two more fun samples sent in with the booklet [Read more...]

SIX TIPS to chose paper wisely for the greatest church communication impact

By 2 Comments

Paper choices for church communications
It's easy to get buried with paper choices for your church communications, but this article will help you choose what is most effective.

As we go into the holiday season, many churches are tempted to use colored papers to print brochures, flyers, newsletters and other materials. Lots of orange, brown, green and red paper will be used and though these colors might be appropriate to the season, they may not be the best to get across your message and help people show up to your events. Following are SIX TIPS on paper choice for the holiday season and year round to make for more effective church communications.

#1 Remember Readability

The most important aspect of the paper you use is how well it contributes to the readability of your newsletter or other communication. If people can't read your message nothing else really matters.

People don’t judge a holiday communication based on how fancy the paper is, what color it is or if it is slick or not. What matters is how easy is it to read. If a publication is difficult to read, today’s busy, stressed out readers will simply put it aside and won’t read it.

With these comments in mind, let's look in more detail on:

  • Paper opacity
  • Paper color
  • Publication reproduction method

[Read more...]

Sample of an EFFECTIVE church calendar postcard

By Leave a Comment

church postcard sample
You don't have to be fancy to inform people about important events at church. Postcards are a great way to do it!

This isn't a fancy publication, but I think if more churches would send out something like this, the impact for the Kingdom of God would be tremendous!

I'm saying that because we know many people today for good and bad reasons (have to work or choose sports) don't always attend church on Sundays. But that doesn't mean they may not want to attend other events at the church at other times. However, in most churches, if you aren't there on Sunday, you miss out knowing what else is going on because you didn't get the bulletin. Some churches may post it online, but if you don't have access to a computer or don't bother to check out the church website regularly, you won't see it.

The wonderful effectiveness of POSTCARDS

Postcards get taken from the mailbox, read quickly and often are then posted on the refrigerator serving as a continual POSTER of what is going on at the church.

A postcard like the one below, created by Ebenezer United Church,  is incredibly effective in how it reminds people of what is going on at the church. Below is a picture, at the end of this article a download for members of Effective Church Communications. Click on the image to see the printed side more clearly and then ECC Members can download the PDF file below.

Like the example above showed, you don't have to be fancy

[Read more...]

Four guidelines for the challenge of ever-changing communication channels

By Leave a Comment

Digital composite of web pagesAt one time I thought technology would never get any better than the self-correcting typewriter and press-on letters. Now I'm learning to create HD videos and podcasts.  As I've researched video and podcast hosting and distribution systems, at times my brain felt like a jumble of data that would never sort its way into a linear path of what to do next. I'm getting it figured out, but as I'm working out the next steps, I reminded myself of four guidelines I've used in the past to encourage people to try computers and websites without losing the focus on the importance of fully fulfilling the Great Commission. These helped me and may be useful if you are facing new challenges in communication technology:

#1—Don't confuse the media with the message

The media, the tool you use to craft and share your message is and will be constantly changing. Media changes always seem overwhelming and they are often difficult to get through. The change from typewriters to computers for church office communications, from cut and paste layout to MS Publisher to create the church bulletin, from print only to the expectations of a website and social media communication assortment for every church, from flowers to adorn the pulpit to multi-media projection systems—all of these have taken place in the recent experience of the church. The challenge is not only in learning how to use them, but to not allow the demands of the technology to overwhelm the priority of your message. Technology can be extraordinary demanding, but it must never be your North Star. Every person, every church has a North Star which guides all your communications whether you are conscious of it or not. The only appropriate North Star for the church communicator is to fully fulfill the Great Commission—to help people come to know Jesus as Savior and to grow to maturity in Him. The media is not our message—our message is our message. If our eye is on the goal of sharing Jesus truly and completely and growing followers into disciples , if that is the core of our message, though there are many parts of it and many steps in sharing it, we won't be thrown off course when new tools appear. [Read more...]