Well, this is different. After a murky green in 2017 and a vibrant, but somewhat depressing purple last year, Pantone's color of the year for 2019 is a vibrant, hopeful, and lively coral.
After the sad and contentious year, we've had it seems like the perfect color choice—somewhere between sunrise and sherbet. Here is a short video on it:
Pantone's color selections they say are done like this:
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
Maybe. But maybe the committee or whoever this year just wanted to inject a bit of hope into the world.
Regardless of the reason—use the color!
It reminds me that Easter is coming, but even before then, use the color and put a bit of life and joy into your communications.