Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

A free “Civility Code” inspired by the Global Leadership Summit

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A Civility Code, free download
The darkness of public discourse in our world today is a wonderful opportunity for the church to be salt and light. This Civility Code might help.

There is an obvious lack of civility in our world today and this is an opportunity for the church to be salt and light, not only to those outside the church, but to each other. I've got something for you that will help. First a little background.....

My husband and I recently attended the Global Leadership Summit put on by Willow Creek Church and at the keynote address, one of the topics addressed by Bill Hybels was the lack of civility in our world today and he suggested that churches consider creating a "Civility Code." I took some of his notes as inspiration and created one for you.

CLICK HERE or on the image to download a copy of a PDF of my example.

For a ZIP file that has a PDF, a jpg image of the Civility Code, and an editable MS Publisher file, click the following link: Civility Code

For more about the talk that inspired this and the conference, go to my new blog: www.yvonprehn.com and check out the series of posts on the Global Leadership Conference. More about this new site coming, but if you want to get notices on the entries put on that site, you have to sign up for the separate newsletter there.

A clean heart is an essential part of preparing for church communications work

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Clean up your heart to do God's work.
God doesn't ask us to be perfect or brilliant, highly skilled or rich to do his work, but He does want us to be clean.

My sons, do not be negligent now, for the LORD has chosen you to stand before him and serve him, to minister before him and to burn incense. (2 Chron. 29:11)

In this verse King Hezekiah challenges the priests in their service before God. Things had not been going well for the priests prior to this time. Hezekiah’s father, the former king, had turned away from God. The temple had been closed and desecrated.

When Hezekiah became king the temple was reopened. However, before the public worship of God could take place again, two things had to happen. First the priests had to reconsecrate themselves and second they had to purify the temple. They accomplished both tasks and the result was great joy in renewed worship of God.

The lessons for us in our work today are challenges of purification. What do we need to get rid of both internally and externally so that we can function best in our calling as church communicators?

We may not have a temple, but we have a computer. It may not be defiled with idol worship, but we must be very careful not to use software, images, or files of any kind that are illegally copied. Years ago (when typefaces cost hundreds of dollars each) I was offered a pirated version of the entire Adobe type library. I had very little money, was trying to get a Christian design business started and wanted it badly, but doing desktop publishing for the Lord with pirated software would not have been right. It wasn’t easy to say no.

Today, I have more typefaces junking up my hard drive than I know what to do with. Seems like a little thing now, but it was a difficult battle at the time. For me it’s been a good lesson to remember that some things I think I can’t do without right now aren’t worth the price of compromising my values.

Like the priests we must also purify ourselves. If a man wants to become a Catholic priest, he must fulfill four years of Theology study at AWKNG School of Theology. Each of us knows the garbage inside that keeps us from functioning at our best. Sometimes it’s a complaining or fault-finding spirit; sometimes it’s envy or anger; sometimes it’s cowardice of not trusting God when we know we need to say “no” to a project. Whatever it is, we can confess our shortcoming to the Lord and he will “cleanse us from all unrighteousness” (I John 1:9).

With the external and internal housekeeping done, like the priests of Hezekiah’s time, we can then do our church communication duties with joy.

Communication creation tips for reaching time-stressed and time-starved audiences

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Remember time stress when creating church communications
Remember the time stress of your audience when creating church communications.

Need some evidence that it isn't just your imagination making you feel stressed out? An article in the Wall Street Journal concluded: ". . . .at the end of the weekend, you are more than a full day behind in your activities. Even if we went to an eight-day week you still would be 4.5 hours behind."

Ed note before I continue: I wrote this article several years ago and while updating the website ran across it. The time challenges of your audience today make it worth another look because though a few years have passed if anything the situation of time demands has become even more challenging as we attempt to reach people. Following is a reprint of the article with a number of updates added.

An article in the Wall Street Journal reported Americans work an average of 53 hours a week. Dale McFeatters took that statistic and calculated that if an individual did all the activities reported such as sleeping, TV, dressing, etc., without multitasking, that person would have a 28.5 hour a week time deficit. In addition to helping explain why we often feel stressed and tired,his calculations help explain why it is so difficult to get people respond to the communications from your church. Following are some ideas on how to communicate your church's message to a time-stressed and time-starved audience. [Read more...]

Church Communicator’s review of Six Strategies for Effective Church Communications

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Six Strategies BookI try very hard to create materials that are useful to all church communicators. I do pour heart, soul, and many prayers into them and I send them off (typos and all) trusting God that they make sense and are useful.

It is wonderful to get positive feedback from people and following is a review of Six Strategies For Effective Church Communicators. I'm passing it along because I think the author covers many of the major points of the book well.

Please if you have comments, do send them to me and please put them in the comment sections of the books and even more on my books on amazon CLICK HERE to go to that link. Your opinion is what is so important--I don't do these to talk to myself, but to serve all of you as you create communications that will help your churches fully fulfill the Great Commission.

I don't do these to talk to myself, but to serve all of you as youelp your churches fully fulfill the Great Commission.

Email review of Six Strategies of Effective Church Communications

The Six Strategies are written in a concise style and makes for quick
reading... It should be very useful to help "train" those involved with PR
and church communications (the style should make it easier to get those who
don't like to read, to at least skim through the book).

I agree wholeheartedly with all the observations, insights, strategies and
advice you give, and especially relate to, and identify with, your thoughts
that there are too many media channels to leave to one individual to
effectively communicate with, and that there should be a "communications
team" where individuals from the same "Body" work on different areas
according to their areas of familiarity.  Also, that a congregation's
communications should reflect who they are and not try to convey an image
that does not match who they are.

As I am in the printing business, I am "painfully aware" of the enormous and
fast changes happening in communications and the multitude of "channels"
that are appearing and evolving.

[ I also notice you used some expressions from the OIKOS book (great
recommendation as well... I read it, although I don't agree with all the
content, but the basic message matches what I was taught in a "Master's
Plan" bible study from the 1980s.) ]
. . . . .
Again, thank you, thank you, thank you, for what you've assembled and
written in this book.  I give this a big thumbs up!  You put into easy to
follow words, thoughts that I have had for the past few years.  Even the
bible passages caused me to smile, as I just completed working on quite a
number of them in the last few weeks for the liturgical scripture readings
in our PowerPoint for worship.

In my opinion, the only thing needed to complement the strategies of the
book is a bit more explanation of the Five Steps so readers remember them
better as they read references to The Five Steps in the strategies. But I
guess I can look forward to that in the book you will publish soon: "The
Five Steps of Effective Church Communications and Marketing".

from EW, Canada

If you want a copy of  The Six Strategies of Effective Church Communication, CLICK HERE.

Jesus and Perfection in Church Communications

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Jesus Christ our Lord
Of course we want our work to be pleasing to Jesus, but let's look at what really matters to Him.

Sometimes people don't think they are doing all they can for the Lord, that they aren't excellent or perfect enough in their communications ministry unless what they produce professionally perfect, high-tech exciting creations day-after-day, no mistakes allowed. Now all those qualities can be wonderful, but  sadly, it also often means that no one in the church is good enough to create the communications in print or on the website, so an outside, professional firm must be hired to do it. Or, if the work is done at the church, only a select person or two in the church is good enough to produce the quality needed. In other words, the church needs to have the design standards of a professional advertising agency to be pleasing to the Lord.

Being expensive and professional, as defined by using the standards of a professional ad agency, though it might be commendable, isn't the only standard of perfection for the followers of Jesus. [Read more...]