Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

Communication is one of the most challenging church ministries because it is often the gateway to the entire church. To do it effectively requires more than the latest images, social media, and technology tips.

You need a timeless strategy, inspiration, and Biblical challenges that work no matter what tech tools and channels you use, the size of your church or age of your audience. You'll get them in the Effective Church Communication Podcast.

ECC PODCAST: Father’s Day—Beyond celebration—how to make the ministry most of it to grow Dads spiritually

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It's easy to look at Father's Day as just another holiday to do up a special bulletin and social media for and to say a few nice things about Dads during the church service. But did you know you can do so much more as communicators for Jesus?

We need to constantly remind ourselves in the crush of trivia and distraction that our job is not to be a holy version of Hallmark where our goal is to have the most appealing Father's Day social media and PowerPoint ever, but that our primary job in communications, as in all of life if we are followers of Jesus, is to grow as his disciples and to share his message of salvation—in other words, to fully fulfill the Great Commission. Below is our podcast where we explain how Father's Day can be used to grow men in their faith and following the podcast are notes from it and links to the resources mentioned in it.

You might wonder why a church communication article starts out by reminding you of the importance of discipleship, but as followers of Jesus that is the most important aspect of our lives and our work as church communicators is simply the arena in which we carry it out.

Ephesians 5:16-17 reminds us of this and challenges us in this way:

So be careful how you act; these are difficult days. Don’t be fools; be wise: make the most of every opportunity you have for doing good. Don’t act thoughtlessly, but try to find out and do whatever the Lord wants you to.

At Effective Church Communications, my goal is to remind you to "make the most of every opportunity for doing good" and to give you practical opportunities to do that. [Read more...]

PODCAST: Mother’s Day–Make the Most of the Untapped Potential for Evangelism and Outreach

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Mothers Day Outreach opportunitiesWhen we think about Mother's Day we think about doing special things for the moms in our churches and that's wonderful, but we can do something for them that makes flowers and chocolate pale in comparison.

We can help their kids and spouses who may not know Jesus have an opportunity to hear about him and connect with the church to find out more. But to do that, we need to realize that Mother's Day has the big attendance it does (just behind Easter and Christmas) not because of all the moms who are there because they are there every week or because random moms show up for the goodies. The visitors on this day are unchurched children and spouses who show up to make mom happy and we need to tailor the message and what happens that morning with them in mind.

This PODCAST talks about how to do that and the FREE TEMPLATES at the following link will give you the tools you need: https://www.effectivechurchcom.com/templates/mothers-day-templates/

You can listen to the PODCAST below and you can sign up for it on iTunes or many other podcast sources.

Foundational lessons to grow your church in numbers and your people in spiritual maturity

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The following lessons can radically change how your church communicates and the results of it. These also form the foundation for much of the teaching from Effective Church Communications which is based on the goal of helping your church create communications that will fully fulfill the Great Commission.

The videos are on the Effective Church Communications YouTube channel and I'll be posting more videos regularly.

Please subscribe and share the resource with other church communicators; they won't get training like this anywhere else.

The Five Steps of Effective Church Communications and Marketing, a strategic and sequential plan

The 5 Steps of Effective Church Communications and Marketing

This is a strategic and sequential plan that will take people from outside the church and grow them into mature disciples.

Most churches work hard on communications, but they are often done without direction towards the overall goals of the church. This training will change that and give you a vision and North Star for your communications to all work towards fully fulfilling the Great Commission.

Successful Seasonal Strategies

Churches put on great seasonal events and often get a great turnout.

However, though they expect people will come to the church the following Sunday, that often doesn't happen.

This will teach you how to change that and grow your church in numbers and at the same time grow your people in spiritual maturity.

How the 5 Steps and Successful Seasonal Strategies Work TogetherHow the 5 Steps and Successful Seasonal Strategies work together

Both of the strategies, the 5 Steps and Successful Seasonal Strategies work on their own and they work together even better—this lesson will show you how.

You don't have to be familiar with the two other lessons to benefit from this one, in fact, this can be a good overview and then you can watch the other two later.

The books mentioned in the lessons and more are at:

https://www.payhip.com/ECCLibrary

What if your church did NO advertising for Easter? Or other seasonal outreach times? Try this Biblical alternative!

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Equip your people --free Easter invitations
You may not want to be this obvious, but when your people believe this and want to tell their friends, it's the most effective form of church outreach you can do.

Ed. note: This is a repeat of what I did last year, but it is incredibly important--because YOUR people are always the most important outreach tool you have. Though you can use every available tool you have and can afford to reach out to people, you don't need to do anything more than encourage and inspire YOUR congregation. 

The Podcast:

What if your church did NO advertising for Easter? No sending out of postcards purchased from some national company that end up looking like the several other churches produce.

Hi I'm Yvon Prehn and welcome to the Effective Church Communications Podcast!

Today we'll talk about alternatives that you can do in-house--by your people that can accomplish much more.

As I mentioned in the intro—Far too often,  when a church is planning a major holiday outreach, a catalog of professionally produced postcards are selected, purchased and mailed out by the church. This can cost a lot of money, but sometimes a smaller church desperately wants to try something that might result in growth, so they spend money, that perhaps could have been used for other things and try it.  Statistically, as the companies will tell you a certain number ought to respond and though we rejoice if even one new person comes and ultimately comes to know Jesus as Savior because of that process, let me suggest another strategy that is more biblical, more successful, and that will probably save your church some money also.

A new strategy—Involve the whole church in seasonal communication

Everyone in the church needs to be involved for holiday and special events to be successful. Everyone needs to be part of and feel responsible for the outreach and growth of your church. When Jesus said:

“All authority in heaven and on earth has been given to me. Therefore, go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” (Matt. 28:18-20)

"But you will receive power when the Holy Spirit comes on you, and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth.” (Acts 1:8)

He did not qualify these commands by saying:

"The command to be my witness and to reach your world is only for pastors and for the communication director of the church.”

No—outreach, witnessing, sharing your faith is every believer's task and seasonal celebrations and special events are a great way to be obedient to Jesus' command to be his witness and reach our world. The tools of technology available to us in ministry today make it possible for everyone in the church to have a significant part in the outreach of the entire church. [Read more...]

PODCAST: Make it OK for visitors to reject Jesus at Easter

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If you have done a good job at outreach and you have lots of unchurched visitors on Easter, make it easy for them to connect and continue to answer questions.

What are your expectations for Easter at your church? Especially for those that are visiting for the first time and who may be totally unfamiliar with the Christian faith?

In answer to that question, I'd like to propose that you Make it OK for visitors to reject Jesus at your Easter Service and in our podcast today I'll tell you why.

Before you consign this podcast and the blog that goes with it to me being a total heretic who thinks  "everybody gets saved in the end, no matter who or what they believe in" —be assured nothing could be further from my intention. I take very seriously the truth that if people do not have a saving relationship with Jesus Christ (and only Jesus Christ, no other savior) they will spend eternity in endless suffering separated from God. That's why I want to share 5 reasons why you need to make it OK for visitors to reject Jesus at Easter.

Be assured, we won't stop at their rejection, but I'll give you suggestions on how to move that rejection into exploration and ultimately acceptance. While you are planning ways to invite people and your PR for Easter, keep these ideas in mind and realize that Easter is just the start of a relationship with unchurched people.

As you begin, you probably need to lower your expectations on getting a significant spiritual response from guests at Easter. Yes, you plan and work to perhaps get a great response in numbers, but in our post-Christian world today, it takes time to make a spiritual impact.

Don't be surprised, shocked, or upset if visitors don't immediately respond to the gospel message you present at Easter and remind yourself and your congregation that this is a natural rejection to any new and challenging thought. Following are some observations and suggestions that will help you respond positively that will ultimately help people accept Jesus as Savior. [Read more...]