True story that prompted this blog:
As part of the process of planning their upcoming Christmas outreach, the communication team from a church, that will remain unnamed, asked me how they could get a better response from people who attended their Christmas outreach last year.
The presentation itself was not the problem. It was an almost Broadway-quality musical drama paired with a gourmet dessert buffet. Each night was full with visitors from the community and their response was enthusiastic.
But the following Sunday almost none of huge turnout for the Christmas program showed up for church and as far as they knew, nobody became a Christian because of the event, even though they did it as an evangelism outreach. Why, they asked me, didn't more respond? [Read more...]