Larry Kramer, the new publisher of USA TODAY said that he planned to use technology to "give people what they want, when they want it, where they want it." (http://wapo.st/Jw8EBg) Previously, I've discussed the challenge for churches to create communications in various channels. Though this is important, no matter what channels we use to communicate: print, digital, web, tweet, update or whatever, our content is always more important than the channel we use to deliver it. We have the words of eternal life and though new channels are useful, we must never lose focus on what is most important.
Following are three more quotes from Kramer followed by suggestions about the importance of content in our church communication channels and how to create content that will change lives. [Read more...]