Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Three Channels of Effective Church Communications

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3 channels of effective Church Communications
As you consider what channels to communicate in, here are some options.

In this challenging time of multi-channel church communications, to make this situation manageable for practical application I’ve divided the many communication channels into three overall groups. It is much more difficult to communicate in all three channels, but I trust this section will encourage you and give you some strategic ideas how to be more effective as you work.

The three channels of effective church communication

Channel #1: Print

This channel consists of printed bulletins, newsletters, postcards, invitation cards, connection cards, instruction materials, printed matter of all kinds, sizes, and quality that we create in the church. Print, in color, black and white, and all its forms is still one of the primary and most important ways we communicate with people today and will be for some time. Almost everyone has access to this channel.

Channel #2: Digital

This channel is the latest tool we have to communicate the gospel message and we use it in PowerPoint® presentations, the internet, our website, email newsletters, cell phone and small screen communications, and anything else that makes up the newest, latest, and greatest communication technology. This channel is still emerging, developing in new systems and tools, and is expanding constantly. Not everyone has access to this channel and speed of adaptation varies tremendously with age and socioeconomic groups. [Read more...]

How to link your PDF Church Bulletin to your Church Website

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Many people who cannot attend church every Sunday may still be interested in attending many of the events that go on in your church during the week. Since the church bulletin is a primary way of telling people about events coming up in church, if they don't get the bulletin they miss out.

Many churches make a PDF of their bulletin and put it on the website and that is a great idea--but to make it even more useful, you can put in links in your bulletin that will serve as live hyperlinks to your website information from the Bulletin PDF. This video shows you how to do this.

Yes, it does take additional time and effort, but we need to do all we can do to involve people in the ministries of our church that will help them become mature disciples of Jesus.