Challenges, commentary, and free templates to help churches create communications that help people come to know Jesus as Savior and grow to mature disciples.

In other words, to fully fulfill the Great Commission.

Effective Church Communications

Timeless training from Yvon Prehn to help churches create communications that will enable them to fully fulfill the Great Commission.

My recommendations for your spiritual preparations for Easter—and for the challenging work you do all year long

By Leave a Comment

Bible 805, podcast and commentary
To do well as we create church communications we need to know our message well and this Podcast will help you do that.

Creating church communications any time of the year is a challenge, but preparing for Easter is one of the most challenging because there is so much to do for the Easter season, starting with Lent and then all the preparations and finally the celebration of the most important event of the Christian year—the resurrection of our Lord.

For this and for all other times of the year I hope this site encourages you and give you practical tools to do your work effectively, but more important than all those things is that you need to ground yourself in the Word of God. For you to do truly effective work as a church communicator, you must be strong in your faith and the foundational way to do that is to know God's Word.

I often describe myself as a "writer and teacher for Jesus" and long before I started teaching church communications (and that was a LONG time ago) I was teaching Bible classes. In the many years, I've done that, as any teacher knows the more you teach the more you learn and I'm learning so much as I prepare my lessons for Bible 805 the class I do live each week at my church and also my PODCAST: Bible 805.

This last week in the process of teaching through the Bible in Chronological Order (which I think is an essential way to study it if you want to truly understand it) I did a lesson on Typology, where you learn how the types or spiritual truths that were shown in partial form in the Old Testament are fully revealed in the New Testament. For example, the lambs were sacrificed as an atonement (a covering) for sin in the Old Testament, but Jesus came as the perfect lamb of God who takes away the sins of the world.

Imagine what it must have been like for the Jewish audience who followed John the Baptist and who for their entire lives had watched lambs sacrificed in anticipation of the coming Messiah to see him look up at Jesus approaching and to say, "Behold the Lamb of God!"

This is only one of the images we talked about and I got to thinking how much richer will be our experience of Easter if we understand the Old Testament background of it.

To strengthen your heart before Easter and to grow in your relationship to Jesus and knowledge of His Word I'd like to invite you to listen to Bible 805. The lessons and podcasts are posted by each Monday after the Sunday morning lesson. You can jump in at any time as the lessons are self-contained, but I pray many of you will join us in our adventure through the Bible. This is the message we all ultimately work so hard to communicate well. We need to do our best to learn it well.

TWO of FIVE TRENDS that will reshape media in 2019

By Leave a Comment

2019 a new time to try new things
The start of the year is a great time to challenge assumptions and do new things!

MarketingWeek.com, a marketing group from England just published an article on their Five Trends that they believe will reshape media in the coming year.  Amid rather obvious ones like e-commerce will grow, so will video, and Instagram is becoming more useful than Facebook for marketing, were two interesting quotes with implications for church communications and marketing in the coming year. Below are the quotes, my comments, and implication and ideas for church communications that were inspired by them:

First QUOTE:

Consumers will call brands out if they think they are driving them to a social platform just to transact.

Darren Campbell, Dr Martens

IMPLICATIONS & IDEAS:

When a church uses social media in their outreach, how does it come across to people outside the church (assuming they see it)?

This quote got me wondering how much of what churches put out there comes across as simply selling something— “Come to this event!, Bring your Kids HERE!!, Don’t miss out on this!!!

We may protest that we aren’t asking them to spend money (not yet, they must become more involved to be approached with that), but we are asking them to spend time and attention in exchange for our message. We want them to buy into what we are selling.

The bottom line is that is what we want, for them to buy into what we are selling—we want them to come to know Jesus as Savior, have their sins forgiven and live a life serving him. But what if our audience has no idea this is of benefit to them? Or why they should even come to a place that has a pre-packaged life-plan for them to accept?

What is the alternative?

Continue Reading

Personal note—once again fires raging in California

By 2 Comments

After the fire
What remains of a mobile home park that burned. From parks like this to the homes of movie stars, once again fire tore through our area.

Last Thursday afternoon a phone call came, “Camarillo Springs is on fire.”

Camarillo Springs is a mobile home park not far from Ventura where we live, and we have several elderly friends there. They were told to evacuate. We were texting them and their families and though it was scary for one lady in a huge traffic jam with 2 trembling little dogs with her, everyone made it out OK.

That mobile home park was spared, and they were able to return. But many homes were not. From older mobile homes in the canyons to the mansions of the rich and famous in Malibu, the fire tore through to the ocean with what we call the “Santa Ana winds,” scorching 30-50 plus mph winds that come through our area in the fall.

When I was much younger the Santa Ana winds were a pleasant diversion as the weather turned chilly this time of year. Yes, anything below 50 we consider chilly in S. California. Now they are dreaded because they fuel hellish fires in bone-dry areas and can turn an ember in minutes into an entire hillside erupting in flames—as happened in several places this morning.Continue Reading

The silent, destructive communication war between Boomers and Millennials

By Leave a Comment

Generations need to learn to communicate

There is a silent war going on in churches today. Nobody talks about it and many in the church are not even aware it is going on, but it continues day after day and the injuries, both to individuals and to the Kingdom of God, are immense. This is the war of communication expectations between talking on the phone, email, and texting.

Though this conflict can happen between any members of the church, for purposes of this article, I’m going to over simply it by sharing what I’ve seen happen many times between Boomer and Millennial age groups. Though I’m using these two groups as examples, read into them “Boomer and older” and “Millennial and younger”.

I’ll first give some examples and then suggestions for ways to improve the situation.

Here are some typical skirmishes:

Situation #1:

A Boomer congregation member places a phone call to a Millennial Youth Pastor and leaves a message. No response. Boomer tries email. No response. Sunday comes around and Boomer angrily confronts Millennial, "I was going to give two scholarships to Winter Camp, but since you didn't have the courtesy to respond to my offer, the scholarship money has been donated elsewhere."

Millennial responds, “I’m really sorry. I didn't get any of your messages.”

Situation #2:

Millennial Youth Pastor texts the Boomer age people in the church who have said they want to be part of the prayer team for youth. She is excited with the list she received from the church office and then sends them a series of Instagram links to images showing the kids they will be praying for at an upcoming strategy session at Starbucks.

When the time comes for the strategy session, only one person out of the 15 she sent multiple text messages to shows up. On Sunday, when she tries to be kind and ask why various Boomer individuals didn’t show up, she gets a combination of blank stares and replies of “You never contacted me” in response.

What is going on

In both groups, the person sending the message felt they were doing all they could to communicate. However, just sending a message is not the same as communicating a message.Continue Reading

Social

Why no paid advertising or affiliate links