Effective Church Communications

Yvon Prehn's Church Communication Blog

The Bible tells us that “out of the abundance of the heart, the mouth speaks, (Luke 6:45)” or as the J.B. Phillips translation puts it “For a man’s words will always express what has been treasured in his heart.”

My goal in these blog entries (actually in all of the ECC Ministry, but particularly here) is to give your heart and mind a biblical viewpoint and foundation in church communications, so that your communications, whatever form they take, will reflect God’s Word and not primarily secular marketing or current cultural views, fears, or attitudes.

I used the word “primarily” quite intentionally in the previous statement because though we learn from secular marketing and contemporary culture, these influences should not be primary in our work. The primary influence on our work is God’s Word. God’s Word informs the Effective Church Communication ministry in our goal, which is to help church communicators create communications that fully fulfill the Great Commission.

Learning from, observing, and sharing other sources, while staying true to a biblical perspective and providing useful commentary is a challenging path to walk. No doubt I will often make mistakes, but to serve you in this way is my goal in these blogs.

Free Instagram images and commentary for a comforting message for times of tragedy—a Welcome Home

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Welcome Home, our assurance now and forever
On earth and forever, "Welcome Home" is a comfort and joy when we hear it from Jesus.

Sometimes it seems like we are living in a nightmare with no way out. I'll be in the midst of working on a project and my mind briefly thinks, "I want to eat somewhere or run to the store." Then I remember, I can't do that.

We are living in a pandemic, I remind myself and I wake up mentally and get back to work. But once again the feeling of a waking nightmare flows over me when I think about what so many are experiencing far beyond the momentary frustration of not being able to run to Trader Joes without thinking. Many people have family members and friends who are hospitalized and perhaps dying.

I've been working on things for church communicators to share during this time, what I hope are encouragements, below are links to some I've done:

FREE Spiritual Endurance Encouragement verses in every imaginable format for you to share: Instagram, Facebook, Postcards and more!

A tiny response to a time of turmoil--Media Made for You Encouragements from Romans 8; an idea for appropriate images for today; free images in all formats [Read more...]

What do your church communications say about the priorities of your church?

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Summer communications
Because we have the opportunity to do different things in the summer, what we choose and communicate about reveals the true priorities of our church.

Jesus told us that "out of the abundance of the heart, the mouth speaks, (Luke 6:45)" and we know that's true. If we are angry with someone, it always comes out. Maybe in nasty, little snide comments, maybe in screaming. If we love someone, we can't help but smile when we are with them or thinking about them.

We may want to hide either emotion, but it seldom works. No matter what we say, "I'm not angry, just frustrated" or "No, he's really just a friend" our words and actions will always show what is in our hearts.

It's the same with your church. You can have the most biblical, Great Commission-centered mission statement ever. Your leadership board can decide that this year the focus will be on outreach and discipleship and the congregation can agree those are great goals.

But are these truly at the heart of your church? Do you honestly care about reaching unchurched people with the good news of Jesus and growing your current members into mature disciples? Do these convictions result in action?

It doesn't matter what you say in meetings, what does the voice of your church, your communications, say are your priorities?

This is very easy to evaluate. Look at the recent communications—your bulletin, newsletter, social media. What are they about? As I write this, it's the start of summer and I had the opportunity to compare two sets of church communications. The defining details are changed so as not to embarrass any member of the Body of Christ, but here is a summary of each one from an overview of their summer communications. [Read more...]

A tiny response to a time of turmoil–Media Made for You Encouragements from Romans 8; an idea for appropriate images for today; free images in all formats

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FREE Social Media message and a video from Romans 8
We're all getting tired of many things, but God's Word is there to encourage us and give us hope. Here are social media images for you to use PLUS an encouraging video.

There is a lot going on. The pandemic isn't slowing down. We are all getting very tired, but our work continues.

This week I tried something new to perhaps contribute to a less color-prejudiced world. I'm not sure if it worked or not, you'll have to let me know.

I wanted to do something to encourage everyone with God's Word. We sometimes forget that the Apostle Paul was persecuted in large measure because he associated with people who weren't Jews. Contemporary prejudice is nothing new. In his day, he was beaten and imprisoned for associating with the "wrong" people and even suggesting that there was equality before God. That persecution was a constant in his life and so when you read his words in Romans 8 and trust in God, remember what he faced.

You can use the files below in social media, print, make up postcards and send them out, however you'd like

But I didn't want to simply repeat his words, I wanted to try something new in illustrations I share with you. In many churches it is a challenge to represent all God's people. Much church artwork is too white; and some that aren't look forced, for example, five different racial groups in one small group setting or website banner. Forgive my cynicism.

In addition, almost all people are young, thin, and healthy. Where do they get these people I often wonder because nobody at my church looks like them. I digress, but wonder what if we only used pictures of the real people at our church?

A possible solution—posturize!

Below are some images in the current Media Made for You collection I did on encouragements from Romans 8. They are all in greyscale and started out looking very different than the final images.

I hope next week to get done a video showing you how I created these images. I'm still working on the school project and this is part of it. Without a tutorial, what I did with the images of people (and not using recognizable full-faces), is I took each one and then posturized them in greyscale. What this does is blur out any skin color and you simply have highlights and shadows. Here is what I came up with:

I also did a video on the series of verses with me reading them to you. It follows. Below the video are links for your files of the images to use however you'd like. For the ZIP files, download, save and unzip the files to use however you want. Just download and use the PDFS.

JPG Images Romans 8: JPG Meditation on Romans 8

INSTAGRAM Images Romans 8: INSTAGRAM Romans 8

FACEBOOK Images Romans 8: FACEBOOK Romans 8

PINTEREST Images Romans 8: PINTEREST Romans 8

MS Publisher and PDF Images Romans 8: MS PUBLISHER & PDF FILES Romans 8

POWERPOINT size PDFs Romans 8: POWERPOINT Romans 8

Changes in image usage—the “free” sites may not be what they seem and what you need to do about it

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What to do when disappointed with image usage rules
What it feels like when you are excited about images you think you can use and then you find out the rules changed and you can't. What do about it is what this article is about.

Sometimes it is hard to do the right thing, but as disciples of Jesus, we must try.

As I’ve been working on getting lots of material ready for launching a new Effective Church Communications Membership that includes online Courses, Ebooks, Templates, and an Idea Bank of materials, some new guidelines have come to my attention about the “free images” on sites such as Canva, PicMonkey, and Snappa, where you can use the images they have, plus the free images sites themselves such as Unsplash, Pixabay, Pexels, and that many of us (me included) use to create social media and templates. What follows does not apply to sites in which you pay for a membership. But since many churches and organizations make use of free sites, it's important you understand the changing rules.

This has put a delay in releasing the ECC Membership of Courses, Ebooks, & Templates, and more importantly, what I learned has some significant applications for how you and your church can use images and I wanted to explain them to you.

The take-away conclusions from my research and limitations to the use of "free" images

I won’t bore you with listing the number of articles I’ve read recently, but following is the distilled research and application takeaways both for how it applies to you as a church and how you use things and for the Effective Church Communications ministry.

Overall, as a church creating communications that you freely give to church members and that are primarily shared within your church, you have much more latitude than I do in Effective Church Communications. Particularly with the new ECC Membership that has a monthly charge, what I create falls in to the “commercial” area and the usage guidelines for that are much more limiting than your non-commercial uses in the church.

I'll summarize my bottom-line recommendations shortly and then give you details from various sites.

However, and this is a big, However—if your church does something as seemingly innocent as selling a t-shirt for camp, or a cookbook as a fundraiser or selling anything else, you are now in the commercial category also. Sadly, there are some professional groups (Getty Images has a reputation in this area) that love to go after churches if they feel their image rights are violated. For these reasons, in addition to keeping you informed as to why I do what I do for you, you need to be as careful as possible in your communication creations and in the media you use for them. [Read more...]

FREE Spiritual Endurance Encouragement verses in every imaginable format for you to share: Instagram, Facebook, Postcards and more!

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Set of Images for spiritual enduranceIt seems like we are all getting tired. For some tired of being inside; for others tired of the added work in job demands that now include digital demands on how to get work done. For others tired of not working and worrying about where food and rent money will come from.

For many, soul-tired of trying to remain upbeat no matter what the circumstances.

I'm tired also, but I've faced times of tired discouragement enough in my pilgrimage on this earth to know that the best way to lift myself up out of this downward spiral is to do someone for others. It especially helps if that involves giving them God's Word and His encouragement. The images below are available in every imaginable format and social media size for you to share in whatever way you want. You can download files of the individual sizes in the zip files below the sample images.

After you do that, please take a minute to read the material after the downloads for a little more about why I will be doing more materials like this in the same variety of formats.

Spiritual Encouragement Verses in many formats:

Various formats are in the ZIP files below. Download, unzip and then load up to whatever social media or communications you want. [Read more...]