Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

SEND OUT THOSE POSTCARDS!!! National Study on the importance of Direct Mail confirms the effectiveness of postcards

By Leave a Comment

Postcards are an effective way to communicate
Even though we have many channels of communication, postcards are still one of the most effective, as this current study shows.

The direct mail and marketing companies, Lob and Comperemedia just sent out some highlights from their 2022 State of Direct Mail: Consumer Insights report. I think it's fair to say that where they list "direct mail" we can substitute the word, "postcard."

Here are their findings:

  • 72% of respondents read direct mail immediately after or on the same day they bring it inside their residence
  • Of the 62% of consumers that have taken action on a direct mail piece, 64% were inspired to take action because of an offer or promotion
  • 45% of consumers say receiving direct mail from a brand feels more important than receiving an email from a brand

Though these companies of course want to sell you their direct mailing services, as church communicators we can learn a lot from them.

Based on these statistics, one of the most successful communications churches can create for outreach is a postcard

As I have reminded church communicators for many years, when a person gets a postcard out of the mail, for the brief seconds that they check it out, you have their complete attention. They cannot help but read the message you have on it.

It is one-on-one communication. [Read more...]