Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

Cautions on writing, creating, sharing personally revealing stories AKA testimonies, the possible negative results, and what to do instead

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We all want to share stories, yet we must always be respectful of the person whose story we want to tell and above all, we need to keep primary God's story and God's Word.

Storytelling is very popular currently. Just today I got yet another promotion of a “Learn How to Tell Stories” webinar.

Though storytelling is perennially popular, our Bible is made up of stories, after all, we must also be aware of some cautions when we tell stories—and that’s what this podcast and blog is all about…. The podcast is below and the blog on the same topic follows.

With the current trend of excessive sharing influenced by current media and the public revelations of indiscretions of previous Christian leaders, it seems there is nothing that is off-limits in public discourse.

There truly is no longer shame in what is shared.

The secular news media is one area; the church is another and it's important to set limits for what we share in the church in our written and digital communications and spoken public and digital sharing. This includes written and spoken testimonies and regardless of our reasons for wanting to share them, please consider the following cautions as we do them.

Please consider the following suggestions as both the ignorance of possible consequences of oversharing and the abuse of it can have lasting, though often not intended consequences for the people in our church.

We can never separate the content from the person

Allow me to first share my background on this issue as it comes from years of writing about people in difficult situations when I wrote about people for a number of Christian ministries in Colorado Springs and also was a religion reporter for the Colorado Springs Sun.

When I was a senior editor and writer with Compassion International and progressed to teaching writing and publication creation to other ministries, one thing I was adamant about was that we never, ever show people who were recipients of our ministry from a victim position either in what we wrote about them or how we photographed them.

No pictures of children with flies on their faces, no women beaten and bruised, and no men slumped in a pile of rags. Regardless of their previous need, I felt we should always treat people with honor. [Read more...]

Print and Digital—More Powerful Together! videos and studies to show you why

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Print and Digital E-book, more powerful together! by Yvon Prehn
If your want people to respond to your communications, use every tool you can!

People are busy, stressed, and time-starved—what is the best way to reach them? Many voices would answer "SOCIAL MEDIA!"

But if that is the answer, why aren't our churches filled and every event well-attended, when social media costs almost nothing to produce and we can push it out to the world?

Part of the problem could be that we have confused the popularity of social media with effectiveness (source for this idea in the video below). We assume social media is the way most people communicate today, and though that idea is wildly incorrect for many congregations, even among those who do live glued to a Twitter feed, don't necessarily take action on what they see on social media.

What follows isn't about bashing social media

Far from it--keep tweeting, Facebooking, Pinning and Instagramming, as the Apostle Paul said, "we need to become all things to all people to win some" (1 Cor 9:22).

But consider re-introducing PRINT into a more significant place in your church communication mix. As you'll see a number of communication and marketing studies show this is the most effective way to get an audience to respond to your message.

Below are 2 videos--one a more lengthy teaching one about the effectiveness of combining print and digital for any non-profit group and the second one is a series of slides with thought provoking quotes and commentary.

Below each of them are handouts of the presentation.

Below both is PDF e-book that has the quotes, studies listed and more.

Why here, now and free to all?

As I've been working on Fall and Christmas communications I've realized that unless you understand some of the key points in the material that follows your fall outreach will not be as successful as it could or should be.

Either one of the videos would make an excellent discussion topic for your next staff meeting because communication ministry is the foundation of the success of many ministries in the church and it is far more difficult today than it was in the past when you only needed to worry about how many times you printed an announcement in the bulletin.

I'm working on a longer class and book on this topic, but I felt it was too important not to get out now what I did have ready.


CLICK THE FOLLOWING LINK TO DOWNLOAD THE PDF of NOTES for the video above: Print & Digital More Powerful Together HANDOUTS


CLICK THE FOLLOWING LINK TO DOWNLOAD THE PDF of NOTES for the video above: Slide Show of Print and Digital Quotes, HANDOUTS

Print and Digital E-book, more powerful together! by Yvon Prehn
Click on the image to download a copy of this e-book.

Church Invitation Cards, why they work so well & how to use them

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Church Business Cards make great invitations to church
Church Business Cards make great invitations to church, here's why and how to use them effectively.

A personal invitation is one of the best ways to get people to come to your church and one of the best ways for people to remember your invitation and actually show up at the church is for you to give them a business card with the church information on it.

PLEASE take a few minutes to watch this video on the value of them and how to use them effectively.

Below the video are more resources to help you create them. [Read more...]

Clip Art Money and Time Saving Tips for Church Communications

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Images add another layer of meaning to our communications and in other videos I've shown you how to find lots of free ones. This video gives you a strategy for how to make the most of the images that you get for free. It shows you how to modify them and gives you advice on planning ahead for using them.

Following are links for material related to the video, just click on the title to go to them:

Below is the video in standard resolution and following that the video in HD for ECC Members.

[Read more...]

Video for your end-of-summer encouragement: When life gets stormy

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As summer draws to an end (or winter progresses if you live in that hemisphere...forgive the mixed up seasons), we sometimes feel like we are in a storm of things that need to get done. Life seemed to be sailing along smoothly and then BAM! We get hit with waves we didn't expect.

If we are following Jesus, we need to remind ourselves that though He never promised smooth sailing He does promise to bring us safely home. Though we know our ultimate safety is assured, it helps to be reminded that the shorter journeys on the way are also under His control. To help you remember and be encouraged, I created this video for you.

This was created using the fantastic Free images from FREE BIBLE IMAGES, http://www.freebibleimages.org.
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