Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

Print and Digital—More Powerful Together! videos and studies to show you why

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Print and Digital E-book, more powerful together! by Yvon Prehn
If your want people to respond to your communications, use every tool you can!

People are busy, stressed, and time-starved—what is the best way to reach them? Many voices would answer "SOCIAL MEDIA!"

But if that is the answer, why aren't our churches filled and every event well-attended, when social media costs almost nothing to produce and we can push it out to the world?

Part of the problem could be that we have confused the popularity of social media with effectiveness (source for this idea in the video below). We assume social media is the way most people communicate today, and though that idea is wildly incorrect for many congregations, even among those who do live glued to a Twitter feed, don't necessarily take action on what they see on social media.

What follows isn't about bashing social media

Far from it--keep tweeting, Facebooking, Pinning and Instagramming, as the Apostle Paul said, "we need to become all things to all people to win some" (1 Cor 9:22).

But consider re-introducing PRINT into a more significant place in your church communication mix. As you'll see a number of communication and marketing studies show this is the most effective way to get an audience to respond to your message.

Below are 2 videos--one a more lengthy teaching one about the effectiveness of combining print and digital for any non-profit group and the second one is a series of slides with thought provoking quotes and commentary.

Below each of them are handouts of the presentation.

Below both is PDF e-book that has the quotes, studies listed and more.

Why here, now and free to all?

As I've been working on Fall and Christmas communications I've realized that unless you understand some of the key points in the material that follows your fall outreach will not be as successful as it could or should be.

Either one of the videos would make an excellent discussion topic for your next staff meeting because communication ministry is the foundation of the success of many ministries in the church and it is far more difficult today than it was in the past when you only needed to worry about how many times you printed an announcement in the bulletin.

I'm working on a longer class and book on this topic, but I felt it was too important not to get out now what I did have ready.


CLICK THE FOLLOWING LINK TO DOWNLOAD THE PDF of NOTES for the video above: Print & Digital More Powerful Together HANDOUTS


CLICK THE FOLLOWING LINK TO DOWNLOAD THE PDF of NOTES for the video above: Slide Show of Print and Digital Quotes, HANDOUTS

Print and Digital E-book, more powerful together! by Yvon Prehn
Click on the image to download a copy of this e-book.

Church Invitation Cards, why they work so well & how to use them

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Church Business Cards make great invitations to church
Church Business Cards make great invitations to church, here's why and how to use them effectively.

A personal invitation is one of the best ways to get people to come to your church and one of the best ways for people to remember your invitation and actually show up at the church is for you to give them a business card with the church information on it.

PLEASE take a few minutes to watch this video on the value of them and how to use them effectively.

Below the video are more resources to help you create them. [Read more...]

Clip Art Money and Time Saving Tips for Church Communications

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Images add another layer of meaning to our communications and in other videos I've shown you how to find lots of free ones. This video gives you a strategy for how to make the most of the images that you get for free. It shows you how to modify them and gives you advice on planning ahead for using them.

Following are links for material related to the video, just click on the title to go to them:

Below is the video in standard resolution and following that the video in HD for ECC Members.

[Read more...]

Video for your end-of-summer encouragement: When life gets stormy

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As summer draws to an end (or winter progresses if you live in that hemisphere...forgive the mixed up seasons), we sometimes feel like we are in a storm of things that need to get done. Life seemed to be sailing along smoothly and then BAM! We get hit with waves we didn't expect.

If we are following Jesus, we need to remind ourselves that though He never promised smooth sailing He does promise to bring us safely home. Though we know our ultimate safety is assured, it helps to be reminded that the shorter journeys on the way are also under His control. To help you remember and be encouraged, I created this video for you.

This was created using the fantastic Free images from FREE BIBLE IMAGES, http://www.freebibleimages.org.
If you w

 

Video: How I create training videos–software, process, tips

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Over the last few years I've created over 100 videos on a variety of topics to help church communicators. I get great feedback from many of you on how much they help and in addition to that I've had a number of requests for questions on how I do them.  Several church communicators have suggested that this type of video would be great to do to help church volunteers learn various tasks and I agree.

The video below is an overview of the software I use, my process and some tips. If you have additional questions or if you do this and want to share your video or ideas, PLEASE put them in the COMMENT section below on this website--that way everyone can see your comment or question and my answer.

HD Video Version for Effective Church Communication Members

The video below is a higher resolution and is suitable for large screen and projection viewing. These options are for ECC Members only. For information on how to  become an ECC Member, CLICK HERE.