Ed. note: I have shared this story before, but it is such an important reminder of how we need to create communications that will help people connect with the church AFTER the big event.
This is a true story. Though the specific event discussed is Easter, the lessons learned from it can apply to any event. In addition to applying to any event, we can all identify with the situation here. The challenges of ministry are so huge, it is very easy to get overwhelmed in one area and totally forget another one. May the Lord have mercy and help us all.
In one of my seminars, at the break, a woman literally came running up the aisle to talk to me.
“Oh, thank you, thank you,” she said, “Now I understand what went wrong.”
I had just been discussing the same ideas I’ve presented here about the importance of an overall communication plan for maximum results from your holiday outreach. I knew it was useful, but her response was more excited than most so I asked her to tell me more about her experience.
She then told me about a special Easter service her church put on that was a huge amount of work and an equally huge disappointment in results. They were a new church plant and wanted to reach out to their community at Easter.
They were meeting in the grade school, but they wanted to grow and to do that committed to reach their community for Jesus this Easter. On faith, they rented the high school gym so they would have room for a huge crowd. They prayed hard and worked hard to get lots of community involvement. They got it—merchants put up posters; they got lots of media exposure. The day came and the church of 300 had over 1500 at the Easter service held at the local high school gym.
They were so excited. The next week back at the grade school, they set up hundreds more chairs, printed lots of extra bulletins. They were excited to see what would happen.