Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

How Christians are like Pumpkins—a fun object lesson for adults and kids to grow as Christians together

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Pumpkin Carving and faith building project
Use this pumpkin carving lesson as a time to teach children about Jesus.

This is just the cutest, fun thing for Halloween!

But first the serious reasons behind it:

In the Old Testament, Jewish parents were commanded to teach their children about God's law during all of life.

Write these commandments that I’ve given you today on your hearts. Get them inside of you and then get them inside your children. Talk about them wherever you are, sitting at home or walking in the street; talk about them from the time you get up in the morning to when you fall into bed at night. Tie them on your hands and foreheads as a reminder; inscribe them on the doorposts of your homes and on your city gates. Deut. 6:7-9 MSG

In the New Testament, we are all commanded to do a similar thing—

Let the Word of Christ—the Message—have the run of the house. Give it plenty of room in your lives. Instruct and direct one another using good common sense. And sing, sing your hearts out to God! Let every detail in your lives—words, actions, whatever—be done in the name of the Master, Jesus, thanking God the Father every step of the way. Col. 3;7, MSG

Though we are commanded to make God's Word and doing His will part of every area of life, that isn't an easy command to fulfill.

Holidays can help, even ones we wouldn't normally think would help us to grow in our Christian lives.

How pumpkins can help us understand the Christian life, what Jesus has done for us, and how we can live for Him.

We don't often think of Halloween as a time to learn about the Christian faith, but with a little imagination and creativity, it can be! Here is a pumpkin carving project that will help kids learn about Jesus.  Below is a short video that goes through the project and below the video is a link to a  ZIP file that contains a ready-to-print Pumpkin Project sheet, editable MS Publisher files, jpg images, and an MS Word file of the text if you want to create your own version.

Click on the following link to download a ZIP file that contains a ready-to-print Pumpkin Project, editable MS Publisher files, jpg images, and an MS Word file of the text if you want to create your own version: Pumpkin Project & Poem

Why everything sinful about Halloween makes it perfect for Outreach!

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Halloween outreach
How to take what is evil about Halloween and turn it into a reason to share about Jesus!

Lots of churches don't do outreach events at Halloween because they think they are sinful--but this brief video shows you how the very things that make Halloween sinful and repulsive to many church people--the focus on death, the supernatural and similar things are what make Halloween a PERFECT time for outreach.

We can use these topics and the interest people have in them as bridges to conversations about Jesus. The video here shows you how the Apostle Paul did that and how we can use this time of year to do it in our communities.

CLICK HERE TO go to LINKS to motivation and tools to help you share the good news about Jesus at Halloween

Church Halloween Celebrations: why simply having fun and not sinning is not the point of why we do what we do

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Halloween is about more than fun, it's an opportunity to share the gospel
If the reason for your Halloween outreach is only about kids having fun and getting lots of candy, you've missed a great opportunity to share the gospel.

Is having fun what defines a Christian? Is FUN what makes a church even worthwhile? Is fun why we do what we do (whatever it is) in the Christian life?

When you look at many church communications, you'd assume the answer was "yes." A recent scanning of material on the web as I was researching alternative Halloween events overwhelmingly advertised events or promoted activities where the FUN promised is promoted as the primary reason people should attend. Though the focus of this article is on the combination of Halloween communications and the emphasis of FUN (intentional shouting with the all capital letters), the same concerns and cautions apply to our communication of many church outreach events.

How fun becomes the primary motivation for Halloween alternative events

Much of the thinking process behind many of these "Christian" alternatives to Halloween on the web seems to go something like this:

  1. Halloween is evil.
  2. To take part in a traditional secular celebration of Halloween is evil and sinful.
  3. Christians shouldn't do evil and sin.
  4. Instead Christians should have good, clean fun.
  5. Therefore our church will do a fun event for Halloween.
  6. People will see we are Christians by our fun.

I don't have a problem with the list up to #3—much of traditional Halloween celebrations are evil. Maybe not as evil as some timid folks fear, but probably not activities that would fall into the class of edifying Christian activities. Dressing up as demons and witches and glorifying magic is not what Christians ought to be doing. Sending your kids out alone to beg for candy in most areas today isn't safe. But the alternative to fighting evil or working to fulfill the Great Commission is not to simply have safe fun. [Read more...]

For Successful Fall & Winter Outreach Publications: Clarify and Coordinate for greater lasting impact

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welcoming people
If you are planning a fall or winter outreach event at your church, these tips will help you have lasting success from it.

Fall and winter are two prime times for churches to plan outreach events for their communities. Large amounts of time and money are spent on these events and often the church gets a great community response to the free Harvest Festival or Family Thanksgiving Dinner or Community Caroling and Hot Chocolate Party. But seldom do these activities generate the kind of continuing church involvement a church hopes for. I'd like to offer some suggestions on how to CLARIFY and COORDINATE your message for greater lasting impact.

If you don't want to waste your time and money the following tips are essential!

To help you understand how important this is and to give you a sense of how futile it is to hold events without good communication to clarify and coordinate your message, primarily for the ladies reading this, think about when you buy cosmetics at the department store or online and you are given some free samples. (The gentleman reading this may or may not have some sort of similar situation, regardless the example will make sense.)  The company that makes the cosmetics don't have the samples in the middle of the mall set up on a pretty display that says, "FREE FOR ALL." No, you go to the specific cosmetic counter and you know without a doubt who is giving them to you. [Read more...]

A Case Study to help you be more successful in recruiting volunteers, using Trunk or Treat as an example

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Sucessful fall church outreach
Fall is a great time for church outreach and the ideas here will make sure you get enough volunteers to make your event successful.

Yvon's note: though this material and the video is several years old, it has some extremely useful material that will help you be successful in your fall outreach. Consider the production values and artwork a retro memory and learn from the timeless principles represented.

Recruiting enough volunteers is always a challenge for any church event and few are the churches that report they have enough. When the event takes place and there are not enough people, not only is it tiring for the staff and the volunteers that are there, but it is spiritually trying also. When this happens, we ask ourselves:

Why didn't more people help?
Don't people care about their neighbors?
Doesn't outreach matter?

These and many other questions haunt us and make us hesitant to be enthusiastic about upcoming events.

In evaluating many instances of this kind, I've put together the online Video below that has a Case Study with specifics and samples that I trust will help you be more successful in recruiting people for your next church outreach event.

As you can imagine (this being a church communication ministry) I believe that the primary problem with not getting enough volunteers is in the communication that comes from the church—the problem is not in our people, but in us. Often we don't communicate nearly as well as we think we did to let people know how much we needed their help or even, as you'll see in the case of Trunk or Treat, even what the event is about.

This video would be excellent to watch with your church staff. Remember you can click on the little box of arrows at the bottom of the video to blow it up full size on your screen. Simply hook up the computer to a projector and you can show it to the entire staff. [Read more...]