Effective Church Communications

How to get visitors at special events to give you their contact information and how to respond when they do

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Sign in Card for Fall Event
Use a card like this if you want people to return to your church after special events.

When your church hosts special events this should be the start of a relationship, not simply a one-time visit. But to make that happen you need to get your visitors contact information. Following is a process you can use to get that information, samples of communications that will do it and follow-up cards after the events. There is a generic one and also examples for fall outreach and one for Christmas.

The big question is—how to make that happen?

One of the best ways we've found to do that is to have a drawing for a special prize related to your event and ask people to register for it. You can be very upfront that you will be using the information to contact them and that, if at any time they want to be removed from your mailing list, it isn't a problem. You don't want to hide your purpose and most people don't mind when you let them know the details upfront. [Read more...]

FREE for everyone! An invitation to church with your Trick or Treat Candies

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Halloween Invite to Church p6
Put an invitation to church with your Halloween treats and see how the Lord might use it!

Hundreds of children will be coming to your doors this Halloween—why not take this opportunity to invite them to church? Below are some cards that can help you do this.

I'm making this file FREE for everyone because it's exciting to think about what might happen if many of you make up hundreds of these cards and give them to the children of all ages who come to your homes on Halloween.

Here is how it works:

  • Below the images is a ZIP file containing the cards.
  • It has PDFs of business-card size invitations back to church. They are fairly generic because I wanted you to not have to do anything, but print them off and on the back side you can create a personalized message for your church.
  • In addition to the PDFs, I also enclosed the editable MS Publisher file so if you want to change the wording or put info about your church on the front you can.

PLEASE share this with friends, other churches, people who go to your church. [Read more...]

Fall Event Registration Cards to make sure people come back to church after your outreach event

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Fall Event Registration Card
A registration card like this for a door prize will help you get in touch with people after your Fall Outreach Event.

Fall outreach events typically get large turnouts from your community and here is a tool that will help bring them back to church after the event.

More than a connection card, which people have little reason to fill out at a fun, outreach event, this card is a REGISTRATION for a DOOR PRIZE.

For fall you might fill a big pumpkin with lots of candy and other goodies or a basket of local treats. Do something that is colorful and impressive and have it at a table as people come in, consider using eye-catching table runners, at CV Linens you can find table liners cheap products. Invite them to fill out the card for a drawing. Don't make them have to stay for it if you are doing the drawing at the end of the event and you'll get more cards filled out.

The content on the card is designed for unchurched people and here is what it says:

We are so glad you’re here! Please take a minute to fill out this card so you can be entered into our door-prize drawing and so that we have a record of your attendance and a way to contact you about future events for your family. Be assured this information will not be shared or used outside the church office and you can have your names removed from the list at any time by calling the church office.

It lets them know you will be contacting them again, assures them it is for church use only and lets them know they can have their name removed from your list at any time. At the same time you get all the information you need to follow up with social media or postcards.

Below are a set of designs FREE and are ready to download, print, and use.

The ZIP file below contains a ready-to-print PDFs, editable MS Publisher files and jpeg files of each design. If you aren't a Member of Effective Church Communications, you won't be able to see the download. CLICK HERE for Membership Information or to sign up.

CLICK the link following to download the ZIP FILE for Fall Registration Cards: Fall Event Registration Cards

The Teal Pumpkin Project is a great service to kids and families with allergies

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The Teal Pumpkin Project is a great service to kids and families with allergies.

One in 13 kids have a food allergy and for many of them and their parents, what is a fun candy fest for most kids becomes a nightmare of fears about sometimes life-threatening allergic reactions.

In response to this situation and because her son had severe allergies, one mom decided to do something about it. Here's her story from USA TODAY:

Back in 2012, a Tennessee mom named Becky Basalone had an idea: What if Halloween could be made a little less tricky for kids with food allergies?

Her idea became what is now the Teal Pumpkin Project, a nationwide effort to encourage families — whether their own kids have food restrictions or not —  to offer up some non-food treats on Oct. 31. Participation is simple: You just put a teal-colored pumpkin or sign outside your door and offer trick-or-treaters glow sticks, spider rings, Halloween stickers or other non-food goodies, along with or instead of the traditional candies.

Food Allergy Research & Education (FARE), a non-profit advocacy group, first promoted the idea nationwide in 2014, with the help of a viral Facebook post, says Nancy Gregory, senior director of communications. In 2015, about 1 million people visited the group’s website to get information, and about 10,000 of them — probably a fraction of participants —  put their homes on an interactive map showing teal pumpkin sites, she says.

This year, the group is thinking bigger, Gregory says: “Our goal is to have a home on every block in America with a teal pumpkin. We hope that it becomes a new Halloween tradition.”

from: https://www.usatoday.com/story/life/2016/10/23/teal-pumpkin-halloween-food-allergy/92285680/

For more of Becky's story: https://allergicliving.com/2014/10/23/the-origin-of-the-teal-pumpkin-project-interview-with-becky-basalone-facet/

How to participate

[Read more...]

Essential website housekeeping and updating for Fall

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Cleaning up your website
You wouldn't go for years without cleaning your car or your house. Be sure your digital church life is as tidy as your physical church.

Just like we often clean the house before a special event, we also want our digital church home to be tidy. With your website and social media, going into fall is a good time to make certain that essential house-keeping tasks are taken care of for your website. Though not as exciting as creating special materials for special events, these tasks are essential for a church to have the most basic credibility. Some of these  for social media overall include:

Updated and complete bios of your staff

People want to know who your leaders are their background, education, why they do what they do. In an age when almost all business leaders have Facebook pages, blogs, Twitter accounts and almost everything else you can imagine for maximum exposure, for your church leaders to not have at least an updated and complete bio on your website does not communicate a positive image of your staff.

Updated links to staff blogs, Facebook, Instagram, and Twitter accounts.

Visitors today expect to get to know church leaders through social media. If the church leader is not able to do this for him or herself, as is often the case when the leader is a baby-boomer who went to seminary before the days of the personal computer, assign a "web buddy" or editor, or co-writer to update or create this content. This is a wonderful expression of how we can serve and support one another in the church. It is important to be honest about this. This is also a good time to drop links if the staff person isn't using them.

Church Facebook pages should be more than photo albums

Yes, it's very nice to have pictures of your latest fun event, but if you don't also have some commentary about what's going on, why you do what you do, and have comments that make it clear the material is for people outside the church, your church Facebook page will look like an insider photo album only for the people already attending. In the same way that you need captions for pictures for them to make sense to anyone besides the person who takes them, you need captions on the Facebook images you share.

Your website also needs some house-keeping and following are some suggestions for that:

[Read more...]