When your church hosts special events this should be the start of a relationship, not simply a one-time visit. But to make that happen you need to get your visitors contact information. Following is a process you can use to get that information, samples of communications that will do it and follow-up cards after the events. There is a generic one and also examples for fall outreach and one for Christmas.
The big question is—how to make that happen?
One of the best ways we've found to do that is to have a drawing for a special prize related to your event and ask people to register for it. You can be very upfront that you will be using the information to contact them and that, if at any time they want to be removed from your mailing list, it isn't a problem. You don't want to hide your purpose and most people don't mind when you let them know the details upfront. [Read more...]