Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.

Timely Tips for the Holidays

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Gayle Hilligoss Picture
Article by Gayle Hilligoss

Editor’s note: Thanksgiving is this week and then the holiday season starts in earnest. For most of us who are involved in church responsibilities as well as family events, things won’t slow down until January (just in time to start getting ready for Easter). Gayle’s wonderful tips will help bring some joy and peace back into your holiday season.

Timely Tips for the Holidays, by Gayle Hilligoss

Your life is always busy. Then along comes the holidays and make the rest of your year seem like a vacation.

Even for those who cherish the true meaning of the season, for those whose celebrations focus on church, family, and friends, it is easy to get caught up in the rush. Suddenly days become a blur of to-do lists, projects in progress, obligations, and unfulfilled intentions. This year resolve to have truly joyful holidays—days to enjoy now and to save forever as lovely memories. Choose from these tips used by others to keep their holidays unrushed and on track.

• Put plans in writing. Take a few minutes now (even if you think you don’t have time!) and save hours later. Planning helps make holidays what you really want them to be. Make a master list today of all you want to do before the big day. Then make it friendlier with the next tip.

• Create a schedule. Work backward from the holiday filling in your planning calendar with items from your list. The schedule you’ve made is likely packed. You may trim it later, but check out the time savers here first.

• Start early. Purchase and make gifts throughout the year. Take advantage of vacation trips and bring back interesting regional items to tuck away for Christmas. Some make after-holiday shopping the start of gift buying for the next year. Choosing the right gift is more fun without the crunch.

• Use smart shortcuts. Choosing the “easy” way can allow you to do something you might have to abandon altogether otherwise. Kids will remember you made cookies together, not whether they were slices of store-bought cookie dough or your favorite recipe from scratch. Your company will remember your hospitality, not whether the menu originated in your kitchen.

• Stock up. As you prepare meals now, fix an extra for the freezer. Not having to think about what’s for dinner each evening gives you extra time to focus on special events and activities or to treat your friends to a lovely evening in your home and a delicious buffet—all prepared ahead.

• Computerize Christmas greetings. Start now to assemble a data base of those to whom you’d like to send Christmas greetings. Print transparent mailing labels or address envelopes directly now. If you choose to send cards, sign a few each day in spare moments. Or, spend an evening composing a family letter with each member contributing to the update of your year. For friends and family who enjoy e-mail, send electronic greetings. Utilize Facebook and other social networks to share pictures and news.

• Do the unconventional. Some like to distribute tasks over a wider time frame by sending cards or greetings at Thanksgiving or New Year’s rather than at Christmas. This can provide more time to add personal notes and, in the later case, allows you to include a thank you for any holiday gift.

• Trim your schedule. Give the calendar you’ve made a reality check. Identify the activities that matter the most to you and your family; those are your priorities. Use time savers to ensure these activities remain on your list. All other items can be ranked according to their importance. Scratch altogether those things you are comfortable doing without for this year.

• Appreciate simplicity. Enjoy the pictures, plans, and projects for the spectacular that fill
magazines, television, and the Internet but limit the number of our elaborate undertakings
to what you can reasonably handle with enjoyment. Simple decorations, gifts, and menus can be beautiful.

• Postpone your Thanksgiving meal. Volunteer to serve meals at a shelter or community center on the day; have your own  family dinner on Friday. Or, invite a new family in the community to share your day. Obviously, this works well at Christmas too—or any day!

• Buy or make a savings bank today. Drop in at least some loose change every day plus a self-determined weekly amount from your check. Periodically deposit your funds in an interest bearing bank account (even today’s tiny percentages add up). You’re on your way to financing next year’s holidays.

• Reserve time just for the special people in your life. On your calendar, ink in two or three blocks of time for each of your most significant others: spouse, children, parents, whomever. Plan an evening just to enjoy the tree, to sip hot chocolate and listen to carols, to make cookies, whatever brings you close.

• Live in the real world. People’s personalities and habits don’t change just because it’s Christmas. When making plans and tailoring your holiday activities, you can stretch a bit (maybe your husband will go to see the Nutcracker Suite?) but be realistic.

• Devise a numbering system if you have gift snoopers in your house. Instead of using names on your gift list, use numbers. The master list is in a safe place known only to you. When you come home with gifts, wrap them immediately and put only the number on the gift tag. Even if snoopers find your hiding place, even when gifts are under the tree, they can’t be sure which gifts are theirs—until you break the code.

• Keep a notebook handy to jot down gift ideas starting now. A small notepad with a spiral binding works great. Make a page for each person on your gift list. As you get ideas, jot them down. List several ideas for each person; when you get ready to buy you can choose what you like best. When children ask for ideas for Dad, share ideas from your list. Make a page for yourself too; when someone asks, “What would you like for Christmas?,” you will have some good answers.

• Give gifts from the past. Nostalgia and the holidays so go together. List in hand, visit an antique mall or flea market. Start someone off on a fun collection of vintage games, green handled kitchen utensils, old medicine tins, ornaments, tools—the possibilities are endless.

• Say why. Do more than say, “I love you.” Tell the someone why: I love you because you make me laugh, because you keep the yard so pretty, because you like my cooking…

• Cook a family meal together. Everyone makes a favorite dish. Get out the best china and silver, light candles, enjoy

Some special tips, just for you.

Over-focusing on responsibilities, tasks, chores, and pressures is especially common during the holidays. Often “you” is who gets lost in the process. As a result, all that running, all that concern, has no positive payoff. Instead of the blessed time you hoped for, the holidays become a stressed time of bad tempers and tired tootsies.

Some ideas for a more tranquil season—

• Be your own guest. Deck out your room as you do your guest room: flowers on the nightstand, fresh fruit in a pretty bowl, a stack of interesting books, fragrance on crisp sheets, soft music in the background.

• Get comfy. Take a few minutes for yourself when you get home from work to slip into something soft, cozy, and comfortable. Remove your makeup and smooth on a favorite face cream. Look good; feel good.

• Pretend you are at a spa. Relax at the end of your day with a leisurely soak in a tub of bubbles or bath oil. Light a few candles, wind up a music box, meditate and count your blessings.

• Take shopping breaks. Rather than shopping until you drop, schedule a little break every hour or so. Rest, regroup, and treat yourself to your favorite energy food (say cappuccino and a cookie). A little pampering can be good for us.

• Shop online. It has never been easier to purchase every gift on your list without going within miles of a mall. You might even choose the same category of gift for everyone: book, sweater, slippers, CD, video, cosmetics, candles, foodstuffs. One website and you’re done!

May you enjoy the most blessed of holidays.

Give the gift of communication tools to your congregation, at Christmas and any time of the year

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Christmas is the time for giving. This year give to the people in your churches communication tools to help them share the gospel. We all know that Ephesians 4 tells pastors and teachers that their job is “to equip the saints to do the work of the ministry.” Communication tools can quip your people to do evangelism for the holidays and all year around.

Communication tools for evangelism

Most Christians know they are to be about sharing the good news of the gospel to people who don’t know Jesus. However, exactly how to do that keeps many people from doing that. Most of them think that sharing the gospel means getting up enough courage to say to a co-worker or stranger, “Are you saved?” and then proceeding to present a 3-minute canned gospel presentation.

God in His mercy does sometimes use that method, but it is probably not the most effective or is it one that most of your congregation look forward to using. In addition, current studies show that in our secular, post-Christian society it usually takes repeated exposures to the gospel message before an unchurched person really understands it and can honestly respond.

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Those repeated exposures usually take place in some church or church-sponsored activity such as a social event or small group. The communication tools you give your people gives them a way to bring friends and invite strangers to church or into a small group where they can get the repeated exposures they need to make an informed decision about the Christian faith. Some of the communication tools are:

Invitation cards

You can turn any standard business card from your church into an invitation card by simply placing a blank line where the name would be on the card and just below it, adding “member of Your Friendly Church.” In another place on the card place the words, “BE MY GUEST”.  On the reverse side of the card put a map of how to get to the church, service times, website, and whatever additional information you might think is important, such as if child care is provided at all services.

Depending upon the size of your church, make up hundreds or thousands of these cards and ask all the members to take a handful of them, carry them around at all times and give them out.

You could also make up special cards for a special series. One idea would be to make up a small fold-over card the size of a business card. On the outside have a simple cross and the words: What if it’s true? Inside invite folks to a series of upcoming sermons at your church, such as: “Is the Bible Really God’s Word?” “Why Do We Say Jesus is the Only Way to God?” “Why Does a Good God Allow Evil in Our World?”

Gospel Presentation Brochures or tracts

You can either create ones specific to your church or use ones that you get from the American Tract Society (http://www.atstracts.org/). You can personalize them for your church by adding an address label on the back. The standard 2 x 3 inch mailing labels from office supply stores fit perfectly in the open space on the back of many gospel tracts. Use the label to invite people to a special event at your church. For example, on Christmas tracts create a colorful label inviting people to your Christmas concert or other outreach event.

CDs and DVDs

It is so easy to create CDs these days and many larger churches (and many teenagers) are quite good at doing it. If you need a professional source to create music CDs for you or CDs in bulk, contact  http://www.discmakers.com/. They create very professional CDs for excellent prices.

If your church is known for its music and if your music the kind unchurched people respond to, create a CD as an outreach piece. Church members can give it to friends and tell them that if they’d like more, your church has wonderful music like that available every Sunday.

The small business card CDs would make great music invitations to youth programs that have bands.

Discmakers as well as local media production houses in your community can also create DVDs from your church videos. You might want to add a new invitation or introduction or perhaps shoot various programs in your church to include short samples on your DVD for various holidays or different groups.

Web site support

For each of the communications above, be sure include your web site on all printed pieces and on the CDs and DVDs.  On the web site be sure to have current  information on all your church events and schedules.

In addition, have links for additional evangelistic  and outreach information.  For example, to back up the invitation cards, you should have more background about your church, perhaps a bio and picture of the pastor and his or her qualifications for teaching that series. For the salvation tracts let people know that on the web site you answer the “Top Ten Questions People Ask Before They Become A Christian” and similar questions.

The importance of a COMPLETE gospel message at Christmas and always

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In the past, when the culture, school system, and world view was Christian, when you talked about Jesus and accepting him as your personal Savior, most people knew what you were talking about. They may not have believed it, they may not have thought it applied to them, but part of their cultural worldview was a Biblical view of the historical Jesus. Again, they may not have accepted it personally but they knew the facts about who and what they were rejecting. It is very different today.

Now, when you mention Jesus, you need to be very complete and clear what Jesus you are talking about. Are you talking about:

  • A Jesus who is in every person, a sort of divine spark, which is what many new-age folks believe?
  • A Jesus who was a first century Jew and who did good works and taught ethical precepts, but was not the Messiah, as Jewish people believe?
  • A prophet, but not the prophet, as the Muslims believe?
  • Or are you talking about the eternally existing second person of the Trinity, who came to earth, died, was buried, physically rose from the dead, and who is coming again, which is what evangelical Christians believe?

This is just the start of what you need to completely communicate about Jesus: his life, substitutionary death, his physical resurrection, his intercession for us today, his coming return. All of these truths are not part of most people’s current world view. You cannot assume that people have any knowledge of them when they come to your church. You can’t ask them to commit to a savior if they don’t even know who he really is.

A practical example of the dangers of incomplete communication about Jesus

Imagine it is Christmas and your church hosts a Christmas concert: wonderful organ music, uplifting choir pieces, moving poetry, and Bible passages all as background to a moving Christmas pageant. In the beautifully designed program (that the church communicator worked for hours to create and that cost a small fortune to print), is the statement:

If you have not accepted Jesus as your personal Lord and Savior, we trust that the joy of the music and message will so fill your heart that you will accept the true peace and joy of Christmas and become a Christian.

I do not want to be cynical, the Spirit can move in any way he desires, but if a person would then check on a card that he or she responded to this message, what does that mean? Does that person have any idea of the complete gospel message? Of the Jesus of history and not just the Jesus of beautiful hymns? Of cross-bearing and the crucifixion of Jesus and not simply Jesus the tiny baby in a manger? You may feel that you shared the gospel, that you challenged people to become Christians, but if someone responded to this incomplete gospel presentation, what really happened?

The early church required that potential converts go through a lengthy teaching time of many weeks and in-depth instruction before they were allowed to publicly proclaim their faith and be baptized. If we are not careful to completely proclaim the Christian gospel and completely teach people what a response to that gospel involves, we may be responsible for souls who think they have become a Christians but who are tragically, completely wrong.

Beyond the details of events and the essentials of salvation

The need to be complete goes beyond being certain we have all the details of events in place, though this is very important if we want to connect people with life-changing events. Being complete also moves beyond being certain people understand what it means to become a Christian, though that is the essential starting point.

We must also be complete in preparing our people to defend the faith. If we don’t take the time to completely explain, defend, and teach in depth about our faith, our people will be unprepared for those who oppose the Christian message, but who take time and care to completely put forth their false teachings. Though this component of effective church communications is most emphasized in Step 4, INSTRUCT; we must keep it in mind in every step of our communication ministry.

The challenge of those who do not believe the biblical, Christian message are sometimes more complete in their communications than we are.

The enemies of our faith are complete in their attacks. For example, a New York Times best-seller, Misquoting Jesus, the Story Behind Who Changed the Bible and Why by Bart D. Ehrman, has been weakening and  destroying the faith of many for years. Ehrman, who claims to have been a believer at one point in his life, drones on and on and on for 218 pages, in complete (though often distorted) detail, about why we cannot trust the Bible. His book is not difficult to refute, as his logic is faulty, his conclusions dubious, his seemingly shocking statements about supposed biblical inconsistences hardly news to any reputable biblical scholar. In addition, for any so-called scholarly author to use himself and his books, again and again as a primary citation of the truth of his facts, as Erhman does, is ludicrous.

But he is complete in a rambling, false, repetitive way and for a casual reader the simple volume of his argument is persuasive. I am not recommending his method, but it is effective.

Why his volume of distortions convince people

We somehow assume that if an author or authority takes the time to expound on a topic in detail and depth that it is important. Conversely, if we aren’t told about or taught about an important topic in depth it is easy to assume it is not very important. Consider the above two examples:

1. A Christmas gospel presentation of one paragraph.

2. A lengthy book detailing why the Bible can’t be trusted.

Based on the sheer volume, number of citations, seeming care and time taken to explain each topic, it would seem that author of  the book about the Bible took his topic much more seriously, that he obviously cared enough to research and write about it in more detail.  An uniformed seeker might consider it more true because of its completeness.

In contrast, a challenge to consider an eternity-changing decision presented in one brief, emotional paragraph, doesn’t have the same apparent importance. You may protest that a Christmas program is not the place to do into a lengthy, apologetic discussion of the Christian faith and that’s true. However, the lack of space in the program does not mean we should not explain the plan of salvation in its completeness.

Here is where the communication tools we have today and the ability to do multi-channel communication can be useful. We don’t have to put the complete details about salvation in the Christmas program. Keeping in mind the multi-channel resources we have,  in the Christmas program, could be a short statement like this:

Becoming a Christ-follower is a decision that will change your eternity and the way you live the rest of your life on earth.

Don’t make the decision lightly. To explore what it means to be a Christian, please check out our website at www.churchwebsite.com.

There you’ll find answers to questions, links to explore the faith, and email addresses of folks waiting to interact with you. Not wanting to go there?  Call 555-5555 and there will be someone to talk to.

We need to take time to be certain the messages of our church and the gospel are presented in completeness. Yes, setting up a complete web links, finding and training people to interact through email and the phone is difficult and time-consuming. But, if the enemies of truth can take the time to do this, we can do no less. Even if you can’t go into this much detail, at least including a well-done tract would be useful, but without anything more than a brief mention to consider Jesus, it’s hard to take the challenge to consider Jesus as Savior and Lord seriously.

One more note: An in-depth, complete critique and series of articles showing the falseness of Bart Erhman’s thesis is available on www.equip.org, the Bible Answerman’s website. In addition, one of the most complete apologists of the Christian faith is Lee Strobel and his book, the Case for the Real Jesus,  deals with Erhman’s and other current critics of the Bible and Jesus and provides in-depth answers to their false claims. I highly recommend both sources and have used them prior to Christmas to do a series of lessons on Why Jesus is the Reason for the Christmas Season.

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