Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

GIS: Fire Escape Plans, scary to consider, but essential

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Fire Escape Plan for Churches
A great service church communicators can do is to create a Fire Escape Plan like this for your church.

What if a fire broke out at your church?

It's not something any of us want to consider and I honestly never thought about it, but in our Great Idea Swap, one ECC Member sent in an inspiring and thought-provoking collection of material that their church put together to deal with this situation. This is one of the things I love about the Great Idea Swap, is that it is about so much more than sharing design ideas, but a real exchange of MINISTRY ideas and information.

I can't describe the cards, their creation and inspiration better than she does, so I'm quoting her commentary on the materials, how they came about and ideas on how to use them: [Read more...]

Our Great Idea Swap—why it’s so much more than great Samples

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Great Idea Swap
This is just one of the wonderful samples of a ministry logo shared in our Great Idea Swap.

We just closed out our latest GREAT IDEA SWAP (GIS for short) and awarded the amazon gift-card prizes. You'll be seeing the shared communications on this site in the coming weeks, but before I tell you about what I've got planned on that, I wanted to talk about why the GIS is so much more than great Samples (even though those are part of it).

It is about extraordinary ministry ideas

I always have to have tissues handy when I open up the communications sent to me for the GIS, because they so often bring tears to my eyes. Just a few of them:

  • An entire packet of Fire Escape materials, motivated by a story that is heart-breaking
  • A collection of home-made greeting cards created for the birthdays of the congregation
  • A set of Business cards to advertise a local blood drive held at church
  • Underwear drive for those in need—much more than a notice or two, a whole campaign done with great enthusiasm
  • A similar Socks and Beanies drive for the homeless (from a great church in Australia)
  • Creative Stewardship campaigns, designed in-house for a local church and avoiding big commercial fees
  • So many, many more that I'll be sharing

When I see these entries from around the world (Canada, Australia, England, U.S.) I feel humbled to be able to see God's people at work in such incredibly inventive ways to "Do justice, love kindness and walk humbly with God (Micah 6:8)."

Above is just a fraction of the wonderful ideas shared, not only in some of the more unusual ministries, but without knowing it, many of you shared things other might not think about though a "regular" publications. Sometimes it's the way you list events or sermon notes in your church bulletin, or the details in your connection card, or how you write stories for the newsletter—we can all learn from and be inspired by what others in the Body of Christ are doing to communicate the messages of the Kingdom.

What's most important about The Great Idea Swap

[Read more...]

SIX TIPS to chose paper wisely for the greatest church communication impact

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Paper choices for church communications
It's easy to get buried with paper choices for your church communications, but this article will help you choose what is most effective.

As we go into the holiday season, many churches are tempted to use colored papers to print brochures, flyers, newsletters and other materials. Lots of orange, brown, green and red paper will be used and though these colors might be appropriate to the season, they may not be the best to get across your message and help people show up to your events. Following are SIX TIPS on paper choice for the holiday season and year round to make for more effective church communications.

#1 Remember Readability

The most important aspect of the paper you use is how well it contributes to the readability of your newsletter or other communication. If people can't read your message nothing else really matters.

People don’t judge a holiday communication based on how fancy the paper is, what color it is or if it is slick or not. What matters is how easy is it to read. If a publication is difficult to read, today’s busy, stressed out readers will simply put it aside and won’t read it.

With these comments in mind, let's look in more detail on:

  • Paper opacity
  • Paper color
  • Publication reproduction method

[Read more...]

Fall Harvest Festival Invitations, ready for you to modify and use

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Church Fall Festival Invitation
We've got a variety of styles of Fall Festival Cards for you, check them out!

It's time to be getting out Fall Festival (of many kinds) invitations to your communities and we have a set for you!

The cards are simple enough on one side that you can use them without modification and add your details on the backside. They can be used as both invitations you give out and as postcards, you mail out.

Below is a FREE PDF Card for everyone to download and use. After that is the gallery of invitations that are available in ready-to-print PDF format as well as the editable MS Publisher Files.

Best Postcard idea EVER......

[Read more...]

Clear communications help you create volunteer recruitment and retention

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volunteer instructions
Clear recruitment and training communications make volunteer recruitment much easier.

Ed. note: last week I shared some samples of volunteer communications and this week an article I have an article for you that will help you write effective volunteer recruitment materials.

When it comes to recruiting volunteers, many churches operate on what I call the 20/80 fallacy. We’ve all heard that “20 percent of the people do 80 percent of the work.” That is true in many churches, but I call it a fallacy because it does not need to be that way. We forget that statement is merely a business observation—it is not scripture.

The Bible tells us that in the church of  Jesus Christ, we are to have 100 percent involvement. We may be involved in different ways, but everyone has a job to do.

When we believe the 20/80 fallacy, the result is that the leaders of the church do all the work (and often complain about it) and the congregations sit back, watch, and expect to be cared for and entertained. The biblical models of church growth do not support this situation. In the church the leaders job is to “equip the saints to do the work of the ministry” Eph 4:11-13. Leaders are to equip and encourage. Congregations are to practice their spiritual gifts and do the work of the church.

This process will not happen automatically. We can help turn the biblical model into reality in our churches by creating clear and complete volunteer communications. Your church communications can play a vital role in the success of your volunteer programs. Here are some helpful tips on how to create successful ministry volunteer communications:

Volunteer publication planning

1. Make a list of all the jobs you’d like to have filled by volunteers at the church.

2. Don’t assume anything as you prepare to write this publication! You may know what it means to be an usher because you’ve been one for 10 years, but a new believer who might want to try welcoming people to the church may not have any idea what is involved.

3. Ask those in charge of  the jobs to fill out a form that has the following information. It is very important that information be complete and clearly written:  Job title, e.g. Sunday School Teacher, Youth Volunteer, etc. Don’t use church jargon titles that potential volunteers might not understand. For example, write something like “Grade School Age Sunday School Teacher”, not  “Promiseland servant/helper.” [Read more...]