Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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2016 A bulletin insert or flyer to remind people of why Jesus is the reason for the Season

11 December, 2016 By Yvon Prehn Leave a Comment

Because He didn't stay a baby, Christmas flyer
We need to remind people that Christmas is only the start of the Jesus' story of Salvation. CLICK on the picture to download a PDF of this flyer.

I cannot imagine the astonishment, bordering on horror, if Anna and Simeon (read their stories in Luke 2:22-38) who, like many devout Jews had spent their lives anticipating the coming of the Messiah if they could see how we celebrate his birth today and often Jesus.

It isn't only the secular world that is guilty of this.

Think about how your church celebrates Christmas. Many Christmas-related events that churches hold—singing carols, community outreach and gifts, children's programs—might sing some Christmas carols, and refer to Jesus briefly, but how many churches clarify the incredible meaning of God incarnate? Of the centuries of prophecies that foretold his birth? Not only that, but how many churches use this time as an opportunity to let people know that Jesus did not stay a baby, but that he grew up to become Savior of the world and if anyone in the church or visiting would like to know more about that, that the church has information, links, and classes, seeker groups and every imaginable resource to help them do that?

Enough piling on of guilt—here is a handout that you can use to help people realize that Christmas is the not the whole story, but only the beginning of the chapter of God come to earth in the person of Jesus to save people from their sins.

This handout is a start to help you church communicate that extraordinary message, you need to fill out the back with links you share about how to become a Christian and about upcoming activities at your church that designed to help people explore the Christian faith. [Read more...]

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Filed Under: Christmas, Evangelism & Outreach Tagged With: Christmas outreach, explain why Jesus is the reason for the season, FREE Christmas handout, gospel at Christmas

Connection Cards for Christmas, to make sure your guests return to church, designs with spot color

7 December, 2016 By Yvon Prehn Leave a Comment

FREE Christmas Connection Card
Click on this image to download the FREE PDF file.

ed. note: some of these feature spot color printing, perfect if you have a digital duplicator.

After all your hard work to get people to come to your Christmas events, you want to make sure you make a connection with them so that they will return to your church after the holidays. To do that you need to capture names and contact information.

These Connection Cards for Christmas are a simple-to-create, but very useful tool. The one to the left is free for everyone, just click  the image to download the PDF, print, and use.

At the end of this article is a link to a ZIP FILE that has ready-to-print PDFs of all the images below, including two versions that can be printed with color separations if you have a digital duplicator. [Read more...]

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Filed Under: Christmas, Church Connection Cards, Seasonal Tagged With: Christmas Connection Cards, Christmas Visitor cards, FREE Christmas Connection Card, Free visitor card, get guest to come back to church

PLEASE be clear about the finances of Christmas events

7 December, 2016 By Yvon Prehn Leave a Comment

Christmas events should be completely joyful without any hidden agendas or costs, no matter how well intentioned.
Christmas events should be completely joyful without any hidden agendas or costs, no matter how well intentioned.

I hope I am not being too harsh in this and the related article. The true situations that have inspired both are quite upsetting to me. I want to just shake the folks who made the decisions in both instances and ask, "Don't you realize we are in a recession? Don't you realize the extreme financial distress many people are in?"

I don't know if the decision makers in either situation have ever had to decide whether to feed themselves or to feed their child; whether they have been in a situation where they have no idea how a medical or dental problem will be taken care of, or if they will live in a home of their own for another month—but many people in our churches today are struggling with these issues. The financial amounts may seem small to whoever made the decisions, but no financial amount is small to many people today.

I imagine the decisions were made in an unthinking way, with no intention to hurt anyone and with that hope in mind, the following situation (and the article that follows) is shared so that no one in your church will unintentionally hurt anyone else. Read on for the specifics.....

Be very clear about financial obligations in Christmas invitations

True situation here: a church created a ticket for a Christmas concert. It stated that the event was free. That's great. However, on the back, it listed the "Benefit Charities" for each performance.

What does that mean? Is it free or not? Will they be taking up an offering? Will that feel awkward?

After checking into the situation some more, I discovered that:

  • The event was free.
  • Each performance the featured charity would be highlighted.
  • The refreshments served at the event, coffee, beverages, and cookies would be for sale and the proceeds would go to the charity.

The church was also strongly encouraging church members to invite unchurched friends.

Beyond clarity, think through the possible outcome of your decision

Please consider what might happen if:

  • A church member doesn't know about charging for goodies, he has only seen the tickets.
  • The church member has been laid off work, but could really use a night out.
  • The church member invites a neighbor who has several kids because he knows they also really need a night out because the dad has been laid off and mom's salary barely pays for the house payment. Special times or treats aren't in the budget.
  • They show up at church and the kids see the goodies and rush over to the table. "Not so fast.....those cookies are $1. each. It is going to charity you know," says the person entrusted with the cookie table.
  • The church member has no cash with him, since his layoff  he intentionally doesn't carry any so he won't be tempted to spend foolishly. The neighbor has a dollar in his pocket. The kids don't know what to do.

Hard to say how this will end.

May the Lord help us be sensitive to needs

I imagine somebody thought it would be a really nice way to help out some charities because giving is down and that is a good thought.

But there might be alternative ways to do that such as donation baskets by the goodie tables.

Charging for goodies at special events is not a good idea no matter what the motivation. Even many people who can afford it don't always bring cash in these days of debit cards. At best, charging for goodies is being an unthinking host and at worst it might mean causing embarrassment and pain to someone already in the worst financial situation of their lives.

People are hurting today, please please pray and think through sensitivity and how you might give,  not only to charities but to the people closest to you who are in need.

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Filed Under: Christmas Tagged With: Christmas, Church financial writing, Communications, yvon prehn

A Christmas bait and switch, sad but true

7 December, 2016 By Yvon Prehn Leave a Comment

Jesus freely gave to us at Christmas, and we should follow his example in our Christmas outreach.
Jesus freely gave to us at Christmas, and we should follow his example in our Christmas outreach.

True story here. A big advertisement on a church website (full color, fancy splashy boxed ad) read: Welcome the Christmas Season with the Messiah. A Christmas Concert and a Christmas Sing-a-long.

A believer who lost a long-term job, who had scrounged enough part-time work to barely pay basic bills and buy minimum food for his family, was wondering how to get through the Christmas season without allowing sadness to overwhelm him. He loved music, loved to sing, though had no time with work demands to sing in a choir. He saw the advertisement about the Messiah and a bit of joy bubbled up as he thought, "This is something I can take my wife and kids to."  In his heart, he blessed the church for providing this opportunity. He clicked on the link to find out more.

The link led to the information page where he found the church was charging $10 a person for tickets. His children were too old for the free ones. In addition, if you did not have your own song sheet for the sing-a-long, the advertisement informed you that you would need to buy a score sheet of the music and that would be an extra $10.

A very quick calculation told him that the total cost of that evening would be more than his family had budgeted for groceries for the week. He closed the computer, thankful that he hadn't shared his initial excitement with his wife or family

His situation is not unique

There are  many brothers and sisters in Jesus who are out every week looking for work and being turned away. There are families who don't know what they will do to feed their families decently in the coming week, let alone how to provide any sort of Christmas celebration. The church could have chosen to give a free concert for anyone in the community. It is a very rich church, one of the largest in the community. But far worse than the selfishness of charging  is what they did in the bait and switch of their advertising.

The church may not have thought of their advertising as bait and switch, but it was

[Read more...]

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Filed Under: Christmas Tagged With: Communications, Seasonal, yvon prehn's blog

2016 Connection Cards for your Christmas events!

7 December, 2016 By Yvon Prehn Leave a Comment

FREE Christmas Connection Card
Connection and Feedback Cards are one of the most important publications you can create for the Christmas season because it gives you a way to reach out to people who visit at that time. CLICK on this image to download your free card.

One of the most important things to do at your Christmas events if you want them to be a lasting success is to connect with the people who attend and have a way to reach them in the future. One of the best ways to do this is through Connection Cards and we have a NEW set of them for you.

You can also call your cards "Feedback Cards" as this might be a more contemporary term if you are reaching out to unchurched people.

There is a free PDF of one for everyone (the image to the left) and then below we have a set of them if you'd like more options. CLICK HERE or on the image to download the FREE card.

In addition to the PDF version of all the ones illustrated below you will also get the editable MS Publisher file and jpeg images of them.

Here are the designs included:

To download your copies

 

Click on the link that follows to download the 2016 Connection Cards ZIP file: 2016-connection-cards

 

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Filed Under: Christmas, Church Connection Cards Tagged With: Christmas Connection Cards, Church Connection Cards, FREE Christmas Connection Card, outreach at Christmas

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