Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.
  • Home
  • ABOUT
  • BLOG
  • PODCAST
  • FREE PRINT TEMPLATES

What is really difficult about YouTube and what it teaches us about church communication

12 August, 2012 By Yvon Prehn Leave a Comment

The popular perception of YouTube is that it is really simple, easy, and anybody can slap up a video. In addition--if it is catchy, funny, or inspiring enough that the video will go viral and the video creator will gain immediate fame and fortune.

It really doesn't work that way.

I've spent a lot of time on YouTube lately trying to understand how it works and how I can make the most of it to equip and inspire church communicators. Part of that has been to study some of the popular producers and to look the advice YouTube gives on realistically how to make a video channel that will have significant impact on the audience you want to reach. My first conclusion is that it is much, much harder and more difficult than I imagined.

At the same time, if you follow their instructions--which require a tremendous amount of time and precise, repetitive work--chances are you will achieve your goals.

One set of instructions is their Creator Playbook

Without going into details, which I am very much in the process of learning and trust you will see the results of, I want to share the Creator Playbook from YouTube. CLICK HERE OR ON THE IMAGE to go to download the ebook--it's free for anyone who wants it.

The Creator Playbook has 91 pages of how-tos. The book is one of the most useful, well-written and laid out of any ebook I've seen in a long time. It is worth the time to download it simply to study the structure.

More than that, it is a reality check. If I want to use video effectively to help train church communicators (and notice I said help train, not everyone is into video and I will continue to practice what I preach on the need for multi-channel communication) that it will take lots of time, work, focus, and prayer for understanding to make it work. The big and splashy aren't what count--it is learning how to do many new, repetitive, tasks:adding annotations, creating playlists, release schedule, better links, captions, descriptions--learning how to use analytics. Yet when I get past the initial, "Oh, my....how will I ever do this?" --there is also a growing excitement of how powerful the final results can be and awe of the incredible tools the Lord has given us.

How this YouTube experience applies to church communications [Read more...]

Share this:

  • Email
  • Tweet
  • WhatsApp
  • Pocket
  • Share on Tumblr

Filed Under: Social Media Tagged With: church YouTube, Communications, YouTube and church communications, Yvon Prehn blog, Yvon Prehn commentary

What is difficult about YouTube and what it teaches us about church communication

8 August, 2012 By Yvon Prehn Leave a Comment

YouTube has a lot to teach us about communications
YouTube has a lot to teach us about communications creation.

The popular perception of YouTube is that it is really simple, easy, and anybody can slap up a video. In addition--if it is catchy, funny, or  inspiring enough that the video will go viral and the video creator will gain immediate fame and fortune.

It doesn't work that way.

I've spent a lot of time on YouTube lately trying to understand how it works and how I can make the most of it to equip and inspire church communicators. Part of that has been to study some of the popular producers and to look the advice YouTube gives on realistically how to make a video channel that will have significant impact on the audience you want to reach. My first conclusion is that it is much, much harder and more difficult than I imagined. [Read more...]

Share this:

  • Email
  • Tweet
  • WhatsApp
  • Pocket
  • Share on Tumblr

Filed Under: Basic Church Communications Training, Devotions & Challenges for Church Communicators, Evangelism & Outreach, Leading & Managing Tagged With: church communication strategy, Communications, difficulty of church communications, YouTube and church communications

Recent Posts

  • Canva Training Video: 3 BIG mistakes in creating Bible verse graphics and how to correct them
  • The most important communications you create—answers to staff emails and other requests
  • Results of the Church Communications Survey and Commentary on it PODCAST AND TEXT
  • SEND OUT THOSE POSTCARDS!!! National Study on the importance of Direct Mail confirms the effectiveness of postcards
  • When computers break and things go wrong, the story of a Lazarus computer and trusting God for the results of our work

Most read posts

  • FREE PRINT TEMPLATES
  • Order of Service in church bulletin, a contemporary and a liturgical example
  • Church Bulletin Tips and Resources from current Church Bulletin Sample Books
  • Postcards for Kids! A great way to encourage families to come back-to-church this fall!
  • GREAT Church Bulletin Sample: order of service, newsletter, evangelism tract, refridgerator reminder and more--all on ONE sheet of paper
  • How do you communicate a budget shortfall to your church?
  • Video: Image and Training Resources, a brief video tour

Seasonal Templates

  • OVERVIEW of TEMPLATES for Church Communicators, please read first
  • Valentine’s Day Templates
  • Lenten Templates
  • Easter Templates
  • Mother’s Day Templates
  • Father’s Day and Men’s Ministry Templates
  • Graduation Templates
  • Summer-related Templates
  • 4th of July, Canada Day, and GRACE for All Nations
  • See You At the Pole
  • Harvest Festival and Halloween Templates
  • Christmas Templates

Misc. Church Communications Templates

  • Church Connection Cards
  • Business/Invitation Card Templates
  • Back to Church for Kids in the Fall Templates
  • Church Bulletin Template
  • Volunteer and Encouragement Templates
  • 2-page Senior Adult Print Newsletter Template
  • Misc. Church Templates
  • Home
  • ABOUT
  • BLOG
  • PODCAST
  • FREE PRINT TEMPLATES

Copyright © 2022 · Enterprise Pro Theme On Genesis Framework · WordPress · Log in