Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Communication creation tips for reaching time-stressed and time-starved audiences

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Remember time stress when creating church communications
Remember the time stress of your audience when creating church communications.

Need some evidence that it isn't just your imagination making you feel stressed out? An article in the Wall Street Journal concluded: ". . . .at the end of the weekend, you are more than a full day behind in your activities. Even if we went to an eight-day week you still would be 4.5 hours behind."

Ed note before I continue: I wrote this article several years ago and while updating the website ran across it. The time challenges of your audience today make it worth another look because though a few years have passed if anything the situation of time demands has become even more challenging as we attempt to reach people. Following is a reprint of the article with a number of updates added.

An article in the Wall Street Journal reported Americans work an average of 53 hours a week. Dale McFeatters took that statistic and calculated that if an individual did all the activities reported such as sleeping, TV, dressing, etc., without multitasking, that person would have a 28.5 hour a week time deficit. In addition to helping explain why we often feel stressed and tired,his calculations help explain why it is so difficult to get people respond to the communications from your church. Following are some ideas on how to communicate your church's message to a time-stressed and time-starved audience. [Read more...]

Don’t let the need for custom graphics keep you from creating your website–do them with MS Publisher!

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Create your own website header with MS Publisher--it's easier than you think!
Create your own website header with MS Publisher--it's easier than you think!

You may be considering creating the website for your church or for a personal blog with WordPress, which is a great idea and one I strongly recommend. But though WordPress is a very easy way to create a website, you may be concerned about how to create the custom header nameplate and maybe some custom graphics for special events.

You have a reason to be concerned because many people will tell you that you need to create these in programs like Photoshop, but your church doesn't have money for the program and you have no time or desire to learn it. But did you know that you can create headers and custom graphics with MS Publisher? Really. You can. And it is SUPER easy to do. [Read more...]

Church Communication tools to help people grow to Christian Maturity, a key goal for the New Year

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We need to do more in our church communications than reach out to people to get them to church the first time. You probably had lots of people visit for the first time during the holidays, but you don't want them to come week after week and leave with only nice feelings about the Christian faith.

We need to give them enough information to make an informed decision about the Christian faith and after they become a Christian we need to keep helping them learn about the faith until they grow to mature disciples.

People grow in the Christian faith by learning about God and His guidelines for living as they are taught in the Bible. To grow your people you need to get them into the Bible and to get the Bible into them. Below are some simple communication tools that can help do that.

Bible reading plans

Everything is easier with a plan. Give your people a plan to read through the Bible in a year. To make it more manageable and enjoyable print up the schedule a month or quarter at a time and turn it into an attractive bookmark that people can keep in their Bible and check off for each day they do their reading. You could also provide a link to a read-through-the-Bible –in-a year program on the web.

There are many free Bible downloads or podcasts on the web for people who might prefer to listen rather than read their Bibles. Don’t think for a minute that listening to the Bible is inferior to reading it. For most of human history, the majority of believers have not had their own Bibles to read—join the saints of the past and listen to the Word of God.

This year the adult discipleship ministry at our church that my pastor husband and I lead will be be going through the Bible in a year in chronological order. We are using the reading plan at: www.bibleplan.org. The plan we are using is the Chronological, read in a year. This site has a number of useful features

  • They will send the daily reading to you via email.
  • You can then read it online.
  • Or you can click on the link to the Bible Gateway and listen to it.

Memory verse cards

In many ministries we’ve worked in we’ve used business-card size verse cards to help our people memorize verses. These are so easy to create with any desktop publishing software, such as MS Publisher and the pre-perforated business card stock you can get at office supply stores. Do these up for Sunday School classes, small groups, and for all of the various teaching ministries of your church. For special occasions, you can turn the verse card into a refrigerator magnet. We’ve frequently done that for key verses for ministries or as a holiday gift to ministry groups.

Web site support

For  the Bible reading plans, refer people to a place on your web site where you have additional background on the books of the Bible, the history of the books, profiles of the key characters, how that book of the Bible is part of the overall story of salvation. Add links to other Bible study sites and you have a great tool to encourage your people to get into the Bible more deeply. A good site to start with is www.blueletterbible.org.

Another great site that has both lots of help on Bible studies, yearly Bible reading plans and one of my favorites, the links to classic Bible commentaries is: http://www.ewordtoday.com/  Be sure to go to the bottom of the page because at the end of the page are links to some excellent sites--be sure you go to: http://www.ewordtoday.com/comments/

A key to successful outreach and growth in the Christian faith is not for church leaders to do it all, but for them to equip their people to do the work of the ministry. Technology is a great tool that gives us new ways to equip the saints to do work of eternal value.

Video: Why your church needs to create multi-channel communications

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We have so many ways we can share the messages of our church today, often our biggest challenge is knowing which one to use. The video here is an overview of the communication channels available to church communicators today along with a discussion of the positives and challenges about each one. It also encourages you to create a communication team because no one person can possibly do all the communication in any church today.

This is not a how-to for every channel shown, but an essential OVERVIEW of the church communication channels.

Below the video is a PDF of the handouts for the Video.

This video is FREE for everyone, but the PDF of the notes are for ECC MEMBERS only. We are in the process of adding HD videos for ECC Members, this one was created before we had that ability, but it is still very useful. Membership is one of the best investments you can make in the communication success of your church and is only $9.99 a month or $99 a year for any size church. CLICK HERE for membership information and signup.

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Below is a PDF of the notes for the video above:

[mepr-show if="rule: 23971"]
Multi-channel Handouts
[/mepr-show]

What will you do when an iPad costs $40? and what that has to do with how your church communicates today

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Yesterday, a wise friend of mine, Bev M., asked me this question, "What will you do when an iPad costs $40?"

He went on to remind me that you can get a case of paper for about $40.Obviously today, for most churches it costs much less to print on paper. Everyone has access to paper and every church has a way to print and get it out there. But that could change.

What will we do in our church communication programs when an iPad or any other portable, digital communication tools becomes that cheap and widely available?

Think about it.

How you answer that questions not only has to do with the future of your communications, but how well you are communicating now.

No new technology should scare you

Our task as church communicators is to share the words of eternal life. Our message has not changed in thousands of years and it won't change throughout eternity. The tools we use to share it, however, have changed and will continue to change.

No matter what the technology we must use now or what we will use in the future shouldn't scare us because:

  • Our God is always and ultimately in control of all things.
  • Our God is not intimidated by technology (easy to forget that ).
  • Our God can help us learn whatever we need to learn to do the jobs we are called to do.
  • in addition. . . . . .

You should be communicating through a variety of channels now

If you have gotten into the habit of communicating through a variety of channels—print, digital, people—using all the tools available to you, not elevating one channel over others, but being open and excited about each new communication channel and challenge you'll approach every change with excitement.

If the above statement doesn't apply to you, Effective Church Communications has many resources available to help. Teaching you the importance of Multi-channel Communication is one of the most important tenets of this ministry.

Following is a listing of articles and resources on Multi-channel Communication, the first three are FREE, the second three are in-depth articles, resource listings and a webinar. Click on the title of each to go to the article. To find out more information on how to become a members of Effective Church Communications and have access to ALL the materials on this site, CLICK HERE.

Free articles:
You also communicate by what you don't do—the importance of the people channel
Never forget the people who don’t have access to the easily created communication channels

As you share your message in different channels, don’t change the content or look of your message

For ECC MEMBERS only, in-depth articles, resource listings and a webinar. To find out more information on how to become a members of Effective Church Communications and have access to ALL the materials on this site, CLICK HERE.

Is video the best way to market your church?
What’s the best channel to use to communicate the church’s message? Print? Multi-media? Web?

Webinar: Why your church needs to create Multi-channel Communications, or why you can’t just put your church bulletin on the web and be done with it

Never forget who you are and you'll never be afraid of technology

You are an eternal person because you are eternally loved and saved by Jesus.

When the heavens fade away and the earth is renewed, the $40 iPad or whatever technology may come that will challenge and sometimes intimidate us, will be a distant dream. Then we'll laugh at our former fears and wonder why we worried.

Keep that reality in mind as you face the challenges of technology today.