Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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Video: Church & Ministry Business & Invitation Cards

27 April, 2010 By Yvon Prehn 1 Comment

These tiny, but powerful tools can be used for PR, outreach, information and caring. This 12-minute video will give you the motivation for doing them, an overview of how they can be used, plus a number of how-tos for easy creation and production.

Any size church or ministry, on any budget can use these to can equip your people to effectively reach out to their friends and neighbors with them.

For additional articles, templates, many more materials and how-tos related to business and invitation cards, CLICK HERE to go to the listing of additional materials.

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Handouts for Bus card seminarTo download a copy of the notes that go with the video, click here or on the image.

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Filed Under: Church Invitation Cards Tagged With: church business cards, Church Invitation Cards, church outreach, church visitors, Communications, evangelism, yvon prehn

e-book: Why newspaper ads don’t work and three alternatives that do

26 April, 2010 By Yvon Prehn Leave a Comment

Why ads don't workThis e-book position paper shows why newspaper ads, which have long been a core part of church advertising, are no longer effective in reaching an unchurched audience. Church hoppers look at them, but few seekers.

The PDF gives some suggestions on ways to improve your chances of creating effective ads as well as the alternatives that are far more effective: creating business and invitation cards and equipping your people to use them. Additional materials on this website (listed below) will help to make your creation of these cards effective.

You have permission to make as many copies of this as you'd like to pass on to your church staff or church communication team. It would provide useful background reading for your next discussion of church outreach methods.

This PDF e-book download is free for members and is available either on the CD about Church Business and Invitation Cards or as part the e-book, Church Business and Invitation Cards at www.lulu.com/yvonprehn.
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For ECC Members:

Click here or on the image to download the PDF.

Much more training on Church Communication and Business Cards is available for ECC MEMBERS:

For members of this website, there is additional training and resources for you including:

Videos:

  • Overall, how to create and use them
  • How to Create a Logo for Men's Ministry Card
  • How to Create Men's Ministry Business Invitation Cards
  • How to Create Resizeable Maps

Book:

On Business and Invitation Cards

Templates:

A great variety of Business and Invitation Card Templates in MS Publisher that you can download and use.

All of these materials are available in the Church Invitation Cards tab, under Core Communications and are free for members.

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Filed Under: Church Invitation Cards Tagged With: church business cards, Church Invitation Cards, church leadership, church newspaper ads, church outreach, church visitor cards, Communications, yvon prehn

Effective Church Communicators Toolkits, an Introduction & Overview

27 March, 2010 By Yvon Prehn Leave a Comment

To make it easier for you to access the information on this website for your own training and for training others, with or without the computer, I'm organizing the content into ECC TOOLKITS. The TOOLKITS contain instructional webinar/videos, corresponding PowerPoint presentations, PDF notes that go with them, associated e-books, and editable MS Publisher Templates, all focusing on one particular topic in church communications such as: church invitation cards, church visitor or connection cards, church bulletins, church websites, strategy for church communicators, and numerous holiday connected materials.

To access them you have two options:

Option #1: FREE Website TOOLKIT access for ECC MEMBERS

ECC Members have immediate, 24/7 access to all TOOLKIT materials as soon as they are released.

For each topic, all the material we have gathered for that topic will be accessible under the area of TOOLKITS, a tab on the Home Page of www.effectivechurchcom.com.  Each topic will be in a separate TOOLKIT.

PLEASE look at the OVERVIEW file for each TOOLKIT as the contents vary and for suggestions on how to make the most of each TOOLKIT. If you are using the videos for training a group directly from the website, any of videos can be enlarged to full screen size and projected. The quality of the videos projected from an internet connection is not as good or reliable as the ones from the CD, but it is possible to view them with a group in this way.

You also have permission to make copies of the e-books PowerPoint handouts, and other print materials, and the templates for your church communications team without purchasing additional memberships.

The TOOLKITS offer some similar materials, but differ in organization from the Free Member's Download section in that the Download section has separate files (templates, jpgs, e-books, PDFs) that you can download and use individually if you want a specific type of resource. The TOOLKITS are organized around a particular topic, holiday, or communication tool and have everything you need in a variety of formats, in one place, on that particular topic.

Option #2: Toolkit CDs from www.lulu.com/yvonprehn, all $19.95

This option is available for anyone, members or not, who would like the material accessible on a CD. This works especially well for the churches or church support organizations that do not have high speed internet access for the videos and some of the larger downloads.

The CDs will contain one TOOLKIT per CD and are very reasonably priced ($19.95 each) to enable individuals, churches, church support and training organizations to collect a library of TOOLKITS useful for all their members. The www.LULU.com  company that I use for production and shipping produces excellent quality CDs in hard plastic cases with spine labels—enough packaging to be useful for shelf storage and protection, but not too much with wasted software boxes.

The reproduction rights we give you with the TOOLKITS

Because we retain copyright to all the materials in our TOOLKITS, we can be generous with giving these rights to you. We do this because we want you to use the materials not only for your own learning, but to train others.

If we are to do all the communication for sharing the gospel and growing the Kingdom of God that needs to be done, we need many Great Commission-committed church communicators. We encourage you to not only look at these materials yourself, but use them to train others.

That is why we allow you to make copies of the e-books for staff and volunteers at your church if you either are a member or purchase CDs. That is why we grant you permission not only to use our materials to train volunteers if you are a member (you do need larger church or organizational membership for this) or purchase CDs, but you can charge a reasonable amount for that training and keep it.

You have permission to keep the CDs in your library and allow people who are members of your church or organization check them out, put them on their computer, print off e-books and not feel guilty that you are violating a rule about the CD only being able to be used on one computer.

We’d rather you didn’t reproduce the CDs. However, we can grant you a special license or provide group pricing if you want to give CDs to folks at a conference or training event. We can also provide wholesale pricing if you would like to sell the CDs and make a profit.

Questions, suggestions, ideas

If you have any questions about ECC TOOLKITS, suggestions for topics you would like to see in a TOOLKIT, or any other ideas on how we might help you become a more effective church communicator, please email: yvon@effectivechurchcom.com.

My inspiration for creating the TOOLKITS

Inspiration for this organization method came from an unlikely source. Stephen King who, as a little boy, won his first Bible by memorizing verses for Methodist Sunday School and who now makes lots of money writing scary stories, provided a near perfect description of the situation confronting many church communicators today and an inspiration for how to help in his book, On Writing.

In the book King tells a story of when he was eight or nine, he helped his uncle replace a window screen. Though a fairly simple job, requiring only a screwdriver, his uncle carried a huge toolbox to and from the work site. When King asked his uncle why he went to all the work of lugging around the huge toolbox, when it seemed like a simple screwdriver, carried in his uncle’s back pocket, would have been sufficient, his uncle answered:

“Yeah, but Stevie,” he said, bending to grasp the handles. “I didn’t know what else I might find to do once I got out here, did I? It’s best to have your tools with you. If you don’t, you’re apt to find something you didn’t expect and get discouraged.”

King goes on to say:

“I want to suggest that to write to your best abilities [or to create the best church communications, my note] it behooves you to construct your own toolbox and then build up enough muscle so you can carry it with you. Then, instead of looking at a hard job and getting discouraged, you will perhaps seize the right tool and get immediately to work.”

That’s my purpose in creating these TOOLKITS, so church communicators will have a selection of resources so they can “seize the right tool and get immediately to work” to help their churches create communications that will enable us to fully fulfill the Great Commission.

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Filed Under: Church Invitation Cards Tagged With: Church Business & Invitation Cards, church business cards, church communication basics, church outreach, ECC Toolkits, yvon prehn

Overall Church Newsletter Samples #1

24 January, 2010 By Yvon Prehn 5 Comments

Below is a selection of church newsletters sent in as part of our Great Idea Swapalong with brief comments by Yvon Prehn. Church newsletters are still one of the most useful church communication pieces whether they are sent out or delivered digitally and the samples below are shared to help make yours more effective.

These samples are not shared for design and layout ideas alone, but for a variety of layout, content, and style considerations that are highlighted with the brief comments by each one. Study the newsletters from other churches always with the prayer of what you can learn that will help you be more effective with your congregation.

To study each more closely, you can click on the image and it will take you to a downloadable PDF of the newsletter.

Newsletter Out of BlueOut of the Blue
The Blue Ridge Bible Church

This is one instance where the name of the church provides a great name for the newsletter--it doesn't always work out this way, but it's fun when it does.

The editor of this newsletter has a wonderful way with words in other areas of the newsletter:  the children's ministry is called ZONE which stands for: Zeal for God; Oneness in relationships; Nurtured with the Truth; Expressing the Love of Christ. One more: "Why do we dye?" an article about Easter Eggs—great stuff!

To download a PDF of the newsletter, click hereor on the image of the newsletter.

Newsletter from Laurel ChurchThe Family News
The Laurel Church of Christ

Notice how nice and clean the layout is on this newsletter. Though there are lots of colors and images used, the creator stayed within the grid lines. The grid is the invisible underlying structure of your communication piece.

To see what I mean, look at p.3 and notice how each entry stays within the three column lines. Many church newsletters don't do this. They may have similar collections of ads, updates and information, but they scatter them around the page without regard to any underlying structure. Because of that they look much less professional.

To download a PDF of the newsletter, click here or on the image of the newsletter.

Smaller Size NewsletterThe Net
St. Andrews Lutheran Church and Early Childhood Center

You don't have to be big in size to be big in impact. This smaller-size newsletter packs a lot into its pages: articles, church service schedules, birthdays and other special events, plus a number of excellent resources for people attending the church to get a program to listen to the Bible as well as online devotions.

To download a PDF of the whole newsletter, click here or on the image of the newsletter.

East Presbyterian NewsletterThe Eastminster Light
Eastminster Presbyterian Church

I really like the logo of the church in the name of this newsletter and it is another example of using an image intrinsic to the identity of the church (the light) to tie in with the name of the newsletter.

This newsletter does a really good thing in these days of multi-channel communications where the editor uses a printed piece to talk about the website and other forms of digital interaction. Each channel of communication has its own strengths and audiences and our communication is most powerful when we use all we can.

To download a PDF of the newsletter, click here or on the image of the newsletter.

Church Newsletter, plain thoughtfulSaints & Sojourners
All Saints Lutheran Church

Every church has a tone, a style, a personality that says "this is this unique Church." That tone and personality should be the same when someone comes into the church and when they read the newsletter from the church.

The gentle, thoughtful tone of this newsletter is different from some of the ones on this page (all wonderful in their own way) and it's a great illustration of why we should always be ourselves when we create our communications. Read through the different newsletters and envision in your mind's eye the folks who created them—and you will most likely be nearly correct.

You don't want surprises when people see your website or read your newsletter and then come to your church—that's not nice. Not every person seeking God is under twenty and in need of being entertained by lively graphics. Quiet and thoughtful is the still voice that draws many. Be who you are in print and online and allow the Lord to draw to you the people perfectly suited to worship with your church family.

To download a PDF of the newsletter, click here or on the image of the newsletter.

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Filed Under: Church Newsletters Tagged With: church communication basics, church newsletter, church newsletters, church outreach, Communications, newsletters, yvon prehn

Newsletters: from boring and bragging to outstanding outreach

31 December, 2009 By Yvon Prehn 2 Comments

Whether you create your church newsletter on paper, in electronic format or both, periodically, take time to restructure it in ways that turn it from an often dreaded publication chore into one of your most powerful outreach tools. You can do this by evaluating your mission and then identifying your niche ministry targets and creating newsletters specifically for them.

Evaluate your mission

Creating and producing newsletters is extremely costly both in terms of people hours and the money it takes to create, reproduce and send them out. With this in mind it is important to take time to evaluate why you are producing your ministry newsletters.

That “WHY” comes out loud and clear in every issue you produce whether you intend to or not.

For ineffective church newsletters the biggest WHY that often comes out is that the church is doing the newsletter for what I call “family bragamony” purposes. These are publications that only make sense to you if you are part of the current church family. They are primarily focused on how great the people are who are already attending the church and have the effect of saying (even though this is never intended) “this is an insider group, newcomers aren’t welcome.”

If you doubt that is true, look at your newsletter. Do you have contact phone numbers or emails by every event? Do you have announcements like these:  “Men’s Bible study at our usual location.”  “Youth Group, same time, same place!” “The Pot Luck will be great as always—ya’ll come!”

A newcomer has no idea what you are talking about.

While reporting on church family news and giving updates is important, we might want to add evangelism and outreach as additional reasons WHY we do the publication.

This isn’t difficult to do. We can add an outreach emphasis simply by adding an invitation to newcomers. For example, just add something like:

All events of  Our Church are open to EVERYONE!

Please join us if you are new or perhaps have been around a long time, but mostly just attended Sunday mornings.

Each event has a contact phone number and email address and we welcome your questions and would love to tell you more.

One powerful outreach tool— be sure each activity from children’s and youth events to home Bible studies has a contact phone number and email for more information. It’s simple, but essential and sadly, so often left out.

Identify your niche targets and create publications specifically for them

One of the most exciting trends I have seen as I travel around North America teaching communication and marketing seminars to churches is the creation of niche newsletters.

All successful marketing theory tells us that the more narrowly we can niche (divide, segment) our audience into parts interested in the same thing, the more successful our marketing will be. The way this translates into the church is that it can be helpful in addition to doing an overall church newsletter to decide what more narrow audience you want to focus on and reach in your community. Then do a newsletter specifically for them.

Examples of niche newsletters

I have seen some great examples of this in especially in niche newsletters designed for PARENTS of teenagers and children. Note I said PARENTS, not the kids themselves. You still need newsletter to tell the youth group what’s going on, but most churches do something like that. These are a separate publication because the churches who do them  realize that parents need lots of help today. The best ones target a specific age area: parents of grade school kids, high schoolers, etc.

The church creates a newsletter that reaches out to parents, encourages them, gives them helpful tips and ideas. In addition the church also offers resources from the church to help them: youth and children’s programs, mom’s morning out, whatever. It clearly invites everyone in the community to take advantage of these programs.

Another great niche newsletter I saw recently at a large church conference I was teaching at was a newsletter for married professional couples. It was full of chatty tips on how to find time for romance, how to communicate when both of you have a crazy schedule, etc. To be honest the graphics, the layout, the whole “design” of the publication was pretty bad if I was evaluating it from a “design” standpoint. Did I care? NO! I snatched one right up and read every word.

These sorts of publications can be incredibly powerful outreach tools. They position the church as a resource for help; the pastors as resource people and they provide solutions to real-life problems. Which is easier to invite someone to church or to say, “I really found this article helpful with my kids. I think you’ll enjoy it”?

Think through the niche groups in your church—parents of  kids and teens and married couples at all sorts of life stages, seniors—then find some of the spiritually mature folks in that group and ask them to put together a newsletter to help others. Don’t worry about layout (though Microsoft Publisher has great newsletter templates that are easy to use), the content and heart in the publication is what is most important.

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Filed Under: Children's ministry, Church Newsletters Tagged With: church newsletter, church newsletters, church outreach, Communications, Email newsletters, niche newsletters, yvon prehn

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