This e-book position paper shows why newspaper ads, which have long been a core part of church advertising, are no longer effective in reaching an unchurched audience. Church hoppers look at them, but few seekers.
The PDF gives some suggestions on ways to improve your chances of creating effective ads as well as the alternatives that are far more effective: creating business and invitation cards and equipping your people to use them. Additional materials on this website (listed below) will help to make your creation of these cards effective.
You have permission to make as many copies of this as you'd like to pass on to your church staff or church communication team. It would provide useful background reading for your next discussion of church outreach methods.
This PDF e-book download is free for members and is available either on the CD about Church Business and Invitation Cards or as part the e-book, Church Business and Invitation Cards at www.lulu.com/yvonprehn.
For ECC Members:
Click here or on the image to download the PDF.
Much more training on Church Communication and Business Cards is available for ECC MEMBERS:
For members of this website, there is additional training and resources for you including:
- Overall, how to create and use them
- How to Create a Logo for Men's Ministry Card
- How to Create Men's Ministry Business Invitation Cards
- How to Create Resizeable Maps
On Business and Invitation Cards
A great variety of Business and Invitation Card Templates in MS Publisher that you can download and use.
All of these materials are available in the Church Invitation Cards tab, under Core Communications and are free for members.