Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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YOU CAN DO IT! all the church communications you need to do, in-house, using your people, and at low cost

2 November, 2010 By Yvon Prehn 1 Comment

You can do it! All you need to in church communications.
You can do it! All you need to in church communications.

For your church communications, we've come a long way since the start of the digital revolution.  As we've progressed, more and more of the tasks of communication that were difficult have become easier with the development of resources that enable your church to create cost-effective and professional results, in all areas of church communications.

I've launched this website to help you;  I've got lots of resources designed to help you and more will be released on a continuing basis. I trust the information here will give you  inspiration and practical training, but overall, again, and again, outside whatever I can provide, my core message  is YOU CAN DO IT!

YOU, in your church, with your people can create all the communications you need to reach the people the Lord called you to reach and to grow your congregation to Christian maturity.

The Lord calls and gifts his people to do his work-you may not feel like, you may not want to, but no matter how quickly changing the technology, no matter how old or young you are, no matter where your church is located or how small your budget, you can do all the communications you need to win your community to Jesus and to help your people grow in their faith.

Following are expanded reasons why you can and should do your communications work in-house, in your church, by your church people.

Content is primary and should be personal

In your communication ministry periodically it's important to remind ourselves why we communicate anything at all in the church. We are doing it to fully fulfill the Great Commission given to us by Jesus to go into all the world, preach the gospel, and make disciples. It isn't the technology that we use that is of primary importance, but the content of our message.

Though the core message of every church, salvation in Jesus, is the same for every church, every church will express the gospel in its own unique way and no one can express it better to the audience your church is called to reach than the people in your church. [Read more...]

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Filed Under: Leading & Managing, Production, YP Foundational Tagged With: church communicators devotion, church leadership, church marketing, Training, yvon prehn

e-book: Why newspaper ads don’t work and three alternatives that do

26 April, 2010 By Yvon Prehn Leave a Comment

Why ads don't workThis e-book position paper shows why newspaper ads, which have long been a core part of church advertising, are no longer effective in reaching an unchurched audience. Church hoppers look at them, but few seekers.

The PDF gives some suggestions on ways to improve your chances of creating effective ads as well as the alternatives that are far more effective: creating business and invitation cards and equipping your people to use them. Additional materials on this website (listed below) will help to make your creation of these cards effective.

You have permission to make as many copies of this as you'd like to pass on to your church staff or church communication team. It would provide useful background reading for your next discussion of church outreach methods.

This PDF e-book download is free for members and is available either on the CD about Church Business and Invitation Cards or as part the e-book, Church Business and Invitation Cards at www.lulu.com/yvonprehn.
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For ECC Members:

Click here or on the image to download the PDF.

Much more training on Church Communication and Business Cards is available for ECC MEMBERS:

For members of this website, there is additional training and resources for you including:

Videos:

  • Overall, how to create and use them
  • How to Create a Logo for Men's Ministry Card
  • How to Create Men's Ministry Business Invitation Cards
  • How to Create Resizeable Maps

Book:

On Business and Invitation Cards

Templates:

A great variety of Business and Invitation Card Templates in MS Publisher that you can download and use.

All of these materials are available in the Church Invitation Cards tab, under Core Communications and are free for members.

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Filed Under: Church Invitation Cards Tagged With: church business cards, Church Invitation Cards, church leadership, church newspaper ads, church outreach, church visitor cards, Communications, yvon prehn

The disappointing results when you jump into church communications without planning and how to change them

15 January, 2010 By Yvon Prehn 2 Comments

Planning is vital for success
Planning is essential if you want success in your church communications.

We have extraordinary tools available to create church communications and to wow people with our multi-media technology creations. Churches of every size can create can challenge members with video, media-rich websites and colorful print graphics. Dedicated church communication teams work hard to turn church leadership vision into reality. So what happens when we create these great communication pieces, but few people show up or volunteer for our ministry event?

Often the reason we don’t get the results we want is because we rushed to PR communication creation without doing the planning needed to assure that the PR communication we were able to create would result in concrete ministry results. This article shares two true stories of situation like this and follows them with suggested solutions to make certain your ministry goals are accomplished. [Read more...]

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Filed Under: Planning, Planning and Managing Tagged With: church communication planning, church leadership, church marketing, church PR, communication planning, communication results, Communications, small group communication, volunteer communication, yvon prehn

Do not confuse irreverence for relevancy in your church communications

20 December, 2009 By Yvon Prehn Leave a Comment

Our Creator worthy of awe and reverence in all our communications.
Our Creator worthy of awe and reverence in all our communications.

We serve a holy God.

There is a tendency today for some in church communications circles to use shocking or flippant language or advertising with the excuse of making the church appeal to the unchurched, or to make their communications appear cutting-edge, professional, and contemporary.

This is wrong. As Jesus’ ambassadors and representatives our words and lives are to mirror Him, not the current cultural fad. The Bible is clear in how this relates to our communications:

Eph 4:1; 25-31: Live a life worthy of the calling you have received. . . .  Therefore each of you must put off falsehood and speak truthfully to his neighbor, for we are all members of one body. . . . .Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. And do not grieve the Holy Spirit of God, with whom you were sealed for the day of redemption. Get rid of all bitterness, rage and anger, brawling and slander, along with every form of malice.

Col. 4: 6 Let your speech be always with grace, seasoned with salt, that ye may know how ye ought to answer every man.

Graceful, worthy words, no corrupt communication, are just a few of the many, many worthwhile terms that should characterize our communications. As obvious as these passages seem, their message of holy, worthy words is not universally accepted in all circles of church communications today.

Some believe that it is OK, in the interests of sharing the messages of the church, to use language that shocks, offends, or frustrates. In addition to language that would have caused my mother to wash my mouth out with soap, some of this persuasion believe sexually suggestive images on billboards and sermon topics will get people to church—where of course then a proper biblical message will be preached. [Read more...]

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Filed Under: 5 Steps of ECC, Leading & Managing, YP Foundational Tagged With: church leadership, Communications, honoring God in church communications, honoring God in our writing, reverence in communications, Reverence to God, what not to do in church communications, yvon prehn

Don't be too quick to do away with your TV ministry

8 November, 2009 By Yvon Prehn Leave a Comment

Recently I heard about a church that wanted to discontinue its television ministry. Though they acknowledged it was watched primarily by the elderly and shut-in, they did not feel it was cost-effective any longer. They wanted to direct all the funds to their internet ministry.  The situation prompted me to remember....

More than a lifetime ago for my nephew who is grown, married, and has a son of his own, I was religion reporter for the Colorado Springs SUN newspaper. In this Vatican of America, home to over 100 Christian organizations, reporting on religion involved much more than retelling stories about the variety of pies at the local church supper. Sometimes I got to interview interesting people in the Christian world and one week my assignment was to interview Robert Schuller.

I was ready for it, with what in my mind were insightful questions that would confirm my pre-determined opinion and expose what a disgrace he was to the Christian faith. I had earlier come to that conclusion as a reader of the Wittenberg Door, a sort of counter-culture Christian magazine of the 1970's, that had recently featured an article on the financial excesses of the building of the Crystal Cathedral. Social justice for the poor was important to me and the article detailed how many hungry kids each pane of glass would feed and similar statistics on the equivalent mission's work that each part of the structure could fund.

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I felt so self-righteous as I drove to the interview. Schuller started his church in a drive-in theater for goodness sakes. What kind of a pastor was that, I thought in the passionate judgementalism that comes from inexperience in real-world evangelism and the arrogant, ignorant authority of youth.

My editor told me I had to go to a bookstore where he was signing books and I could interview him when he was finished with the book signing. I got there and was directed to a chair near his book signing table and told I could wait there until he was finished. I'd called ahead, he had been signing books for hours already, it was late in the day, and I timed my arrival for what I assumed would be close to the time he'd finish. I was highly irritated and impatient when I saw the line out the door and around the block of people waiting to see him. This was going to take hours I grumbled, not quite quietly. Schuller must be tired, he'd been at it all day. I thought maybe he'd close it up. He had every right to big, mega-star preacher that he was.

He didn't. For almost three hours more I watched him sign books. His daughter was helping him. She would open the book and pass it to him. He didn't simply sign the book and push it to the waiting person. While his daughter got the new book, opened it and passed it over, he was totally focused on the people coming to him. For each one, he would pause, look  at the person, ask their name, chat a bit, sign the book. This is going to take forever at this rate, I realized.

Most of the people were not well-dressed. Many were senior citizens.

Again and again people would say, "You are my pastor, I don't know what I would do without you."

"I can't get to church," another would say, "But you encourage me."

Schuller would tell them it was his privilege to be their pastor. Sometimes he would stand up and give an elderly lady a hug. More than a few wanted their picture taken with him and he gladly obliged.

He never rushed anyone.  He would hold a trembling, older hand and pray. He prayed as if there was no one else in the room, except for that person in front of the book-signing table and the Lord. A large Latino family came up to the table and the father said something I couldn't hear to Schuller. Schuller stood up, walked around the table, laid his hands on the heads of the children and prayed.  He was blessing the children. He was their pastor. He took that responsibility very seriously.

I was trying very hard not to dissolve in tears. My assumptions melted. When it finally came time for our interview, I babbled and could only ask in a rather inane way why he did some of the seemingly outrageous things he did. He laughed and said, "People don't understand, I'm very conservative at heart, but the drive-in theater, the Crystal Cathedral,  is what the people need in Southern California. I'm their pastor. I do what I need to do to reach them for Jesus."

That's what we are all trying to do I realized then and now, simply trying to reach people for Jesus whether it's with a crystal cathedral or streaming video and podcasts. And though I'm all for technology (this is a blog after all), I think it would be a sad ministry mistake if the church that asked about about dropping their TV ministry (or any other church so enamored with current technology it forgets the older folks who don't even know the meaning of the term podcast) does drop its TV program. Yes, the web is a lot cheaper, a lot less trouble, but there are lots of folks who can't afford a computer with high speed access.

Sadly, cost-cutting probably means some churches will drop TV ministries. They will make self-justifying noises about how they will perhaps help the older folks, the poorer folks learn how to use the computer. May they will follow up and do it, maybe not.

But if they drop their TV service, I hope they tell their home-bound folks about Robert Schuller. He's still on TV, and I'm certain, still ready to be their pastor.

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Filed Under: Multi-Channel Communications, Senior's Ministry Tagged With: church leadership, Multi-media, yvon prehn

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